27 September, 2012

Paint Companies Logos and Taglines

Here are the taglines of various paint companies along with the logo.

Tagline of Dulux- Dulux- Let's colour

The logo of Dulux



Dulux Velvet Pearl Glo- Chamak Rahe Ho Tum (Farhan Akhtar is promoting this brand, He has replaced Shahid Kapoor and Boman Irani)


Asian paints new logo


Kansai Nerolal Paints Limited - the logo is denoted by KN the abbreviation of Kansai & Nerolac.








Shalimar Paints logo- This logo is an abbreviation of the full name Shalimar Paints "SP"








Nippon Paint- Renew Your World
















Berger Paints- Paint your imagination



Jenson & Nicholson Paints-



26 September, 2012

Asian paints new logo

asian paints  has changed there logo to a fluidic version The new logo of asian paints is ap written in a fluidic manner.
The timing for this campaign is perfect. As festive season is approaching and every other paint companies are promoting very aggressively. Asian Paints the leader has changed there logo. 

Previously the logo was the full name asian paints. Now the abbreviation is taken into the logo ap
perhaps the change of logo will give more brand recall to this leading brand.

24 September, 2012

TV programmes and taglines

There a host of channels in Indian television Industry and different types of programmes are coming on all these channels. Some of these programmes generally Reality Shows are differentiating from the crowd by adding a tagline  (punchline). Just have a look at some of the taglines of some well known programmes in Indian television.



BiGG BOSS 7-  साथ 7
                            Saath 7
DID Super Moms- Ab Hai Moms Ki Baari 

Splitsvilla 6- Hot as Hell

Savdhaan India 2- India Fights Back.

SaReGaMaPa  2012- Hum jaante hain, aap sachche sur pehchante hain.

India Got Talent ( IGT season 3)- Lehra de apne hunar ka parcham.

SurKshetra- Where music wins

Madhubala- Ek Ishq Ek Junnon

Balika Vadhu- Kacchi Umar Ke pakke Rishte

Roadies 9- Everything or Nothing

Splitsvilla- Love gone wild

Jhalak Dikhla jaa- Dancing with the stars ( on colors tv)

Big Boss 6- Alag che


20 September, 2012

TATA Motors- Ek Kadam Aagey

Tata  Motors for its commercial vehicles launched a new campaign under the tagline "Ek Kadam Aagey".
The story line of the advertisement is very appealing. i.e. what Tata's advanced Commercial Vehicle do in a common man's life. From bringing milk from Gujrat to bring tea from Assam they are playing a very important part in our lives albeit in a different way. How it is helping in mitigating distance between the producer and the final consumer.

This commercial of TATA commercial vehicles has succeeded in creating a connection with the people. But how much potential buyer has been impacted only time will tell.

17 September, 2012

Question Of The Day 1



QOTD-10
Identify the logo ? (hint- this company produces a product which is also sweet)




QOTD-9
Identify the logo ? (hint- this company produces a product which is sweet)






QOTD-8
Sachin Tendulkar is promoting an water purifier brand. Name it ?

QOTD-7
This country is promoting its tourism under this tagline "Wonder of Asia". Name the country ?

QOTD- 6
On World heart day this brand made a huge campaign named "SUPER DAD". Where the theme was Heart age Finder. Name the Brand ? and which company it belongs to ?

Answer-
QOTD- 6--  Saffola (Marico)
QOTD- 7--  SriLanka.
QOTD- 8--  Livpure
QOTD- 9--  Shree Renuka Sugars
QOTD- 10--  Balrampur Chini

QOTD-5
"One partnership. Endless possiblities: is the tagline of which company ?

QOTD- 4
"Tomorrows Answers Today" is the tagline of which company ?

QOTD-3
This Indian telecom company is listed in NYSE. Name it ?

QOTD- 2
This car markets itself under the tagline "Your Signature to Success" Name the car ?

QOTD- 1

Name the Airlines which has someof the best campaigns like Pioneering Spirit and more recently Nonstop You ? (clue: this is a star alliance member)


Answers- 

QOTD- 1--    Lufthansa Airlines.
QOTD- 2--    Fluidic Elantra (from Hyundai)
QOTD- 3--     MTNL
QOTD- 4--     Akzonobel
QOTD- 5--     Boeing 

13 September, 2012

Countries and their taglines.

Now many countries are promoting their Tourism Industry very aggressively. Countries like Australia, Singapore and ASEAN countries like Thailand, Malaysia have been very aggressive in this fron

So does a tagline help to market the Tourism Industry ? Certainly Yes !!!

Just have a look at the following taglines of some the Countries Toursim board.

India- Incredible India

Australia- There's nothing like Australia

Great Britain- You're Invited.

Vietnam- Timeless Charm

Bhutan- Happiness is a place

Philippines- Its more fun in the Philippines

Srilanka- Wonder of Asia

12 September, 2012

Maruti Suzuki Ritz- Joy Inside.

Maruti Suzuki Ritz started its new campaign under the tagline "Joy Inside".

With new premium dual tone interiors and an elegant waterfall console design, experience it all with the all new Ritz!

A joyful journey begins with the all new Maruti Suzuki Ritz. Thoughtfully crafted to enhance your driving experience, come feel the "Joy Inside" while driving it. 

Maruti suzuki is also running an online campaign which is pretty clean, and like the beautiful interiors it is truly Joy Inside.

The TVC of Maruti Suzuki Ritz is also beautifully done. How the wife manages to get a diamond ring in the Ritz moment is the main theme. although  she is trying to get the diamond ring from her husband during watching TV and other moments is the theme.

The wife (Mandy Takhar has played the wife role in this ad) wants the diamond ring as a present. And there are moments in home while reading newspaper, sipping tea, watching TV where she is unable to get her present. The husband is engrossed in watching TV might be a reason. But in Ritz they are bale to find the perfect moment. And it is aptly said “Joy Inside”


The Maruti Suzuki Ritz ad is really nice and the background music is just perfect for the perfect car.

11 September, 2012

ooVoo Has it covered


 OOVOO the portal has started its online campaign very aggressively. the message is very clear and simple.
i.e ooVoo- Has it covered

If you want Video chat with HD qualitym on your desktop or tablet or Mobile then OOvOO is the answer.
It claims to have more than 40 million user worldwide and there is a possibility of a 12 way video chat simultaneously whereas google circle has a 9 way video conferencing facilities.


the message has been very clearly shown in this campaign

Free Video Chat the USP has been on focus. And where a user can use ooVoo is ther next question which comes into mind. the answer lies int he fact that we can use it in Mobile, Computer or latest craze the Tablets.

And true to its omnipresence ooVoo is in PC, MAC, ANDROID, iPHONE, And now it is in Facebook.

Renault Scala


Renault the French Auto giant launched its sedan SCALA. In online media it has started marketing this car under the theme " It's Time to Step Up"

"Life is all about moving to the next level" this is the clear message which has been tried to convey through this campaign. 

Renault uses a very powerful tagline - Drive the Change.






01 September, 2012

LIC Campaign

India's largest Life Insurer Life Insurance Corporation of India (LIC), today unveiled its new campaign Glorious 56 years since 1956. The message is "making millions smile with assurance"
the message has been described very vividly with smileys in a colourful manner

the main message about trust and assurance has been given by making millions smile with assurance.
and lastly the the glorious 56 years since 1956 is being enforced by LIC.

Mahindra Auto Quotient

Mahindra Auto Quotient- Unleash your autopassion

Mahindra the auto giant started its annual auto quiz show Mahindra AQ. This is the 4th season of India's finest auto quiz. There are two categories
1st---- engineering & management students
2nd- auto enthusiast

Prizes- The prize mentioned by Mahindra team is really fascinating. This is an extract from their website.

Your pride.
Your team's honour. Your college's respect. 
The admiration and envy of all other auto enthusiasts.

That’s just to begin with. After all, the stakes are bound to be high in the ultimate battle of wits between the countries top auto enthusiasts.

The first prize for the winners of AQ is an all-expenses paid trip to the Geneva Motor Show, held annually in Switzerland. It's a once-in-a-lifetime chance to be amongst the greatest congregation of auto enthusiasts, looking at some of the greatest machines ever to be made. 

The first runners-up will get an all-expense paid trip to the Qatar Moto GP and a chance to meet the Mahindra Racing Team. 

The second runners-up will be sent to a multiday expedition with Mahindra Adventure, to an exciting escapade in an exotic location in India. Third runners-up will get a thrilling Mahindra Great Escape, India's favourite 4X4 rally. 




For more details go to

http://www.mahindraaq.com/index.html