21 January, 2013

Courier/Logistics Companies and taglines



The various Courier /Logistics Companies have some catchy  taglines, Most of them focus on delivery and trust. Just have a look.

Aramex- Delivery Unlimited

First Flight Couriers Ltd.- India. On Schedule

Prologix- Professionals in logistics.

GATI- Ahead in Reach


Allcargo Logistics Limited- Ingenuity in Motion


Fedex- When there is no tomorrow.


UPS- We Love Logistics.


SiddhiVinayak logistics limited (SVLL) - Corporate logistics Service Provider.


Venkatesh Logistics- Driven by passion, Nurtured with values.


Safexpress- Distribution Redefined

These taglines/slogans of these courier/logistics/distributor try to express about the sincerity about delivery.



16 January, 2013

Center-Fruit Mingle- The Mila-Jula Gum


Center-Fruit Mingle- The Mila-Jula Gum


Center-Fruit Mingle has recently started a TV campaign for its newly launched liquid-filled gum,with dual flavour. It uses humour in a cricket match to showcase the combined flavour in the gum.

In the cricket match,  the batsman hits the ball into the air. Much to his and the commentator’s surprise, the non-striker go for the catch and catches it. The batsman looks to in desperation and surprise to the umpire for help, but is again surprised to see the umpire  celebrating with the non-striker. The commentator says that in his entire commentry career, he has not seen such a sight. Soon, the entire fielding team joins them for celebration as the batsman looks on dumbstruck. He is declared ‘out.’ 

The commentator exclaims ‘Ye do no mile huen hain Jaise pineapple and green-apple flavours miley huen hain Center Fruit Mingle mein. The Mila-Jula Gum’.

09 January, 2013

Coca Cola- Khusiyaan Lutao Crazy Kehlao


On the line of 'Believe in a happier tomorrow' campaign, Coca-Cola has launched its latest campaign  ‘Khusiyaan Lutao Crazy Kehlao' 
Coca Cola- Open Happiness.

The lyrics of the ad is really beautiful
Haan haan main crazy hun,  
Kisi ko smile dena kisi ko kush karjana.
Agar yeh sab crazy hain toh haan haan main crazy hun. 
Kisi ka din bana na.. kushi yuhi lutana.
Agar yeh sab crazy hain toh haan haan main crazy hun.
yes im crazy, ... crazy... crazzie.. crazie.




If being Kind to strangers seem crazy
Then call me crazy.


Are you crazy Enough to make the world Happier ?


People will remember the brand and ad for a long time because of it beautiful music. The guy giving the coke to the security guard at mcdonalds, The return gift to Santa, feeding to stray dogs, even the hi five by girls to strangers. +1 to Coca Cola and Mccan Team for this beautiful ad. (Prasoon Joshi once again has showed what a jem he is)

The tune is getting really popular..There are total 5 versions available.They are
Coca-Cola India
khushiyaan lutao crazy kehlao by Papon
Coca-Cola India
khushiyaan lutao crazy kehlao by Clinton Cerejo
Coca-Cola India
khushiyaan lutao crazy kehlao by Hitesh Sonik
Coca-Cola India
khushiyaan lutao crazy kehlao by Amit Trivedi
Coca-Cola India
khushiyaan lutao crazy kehlao by Shankar, Ehsaan & Loy

you can download then from this link  http://www.coca-cola.in/pages/download/crazy_for_good.html



Watch the ad on Coca Cola's Youtube page

In order to supplement the previous ad, Coca cola India started anew campaign  featuring 
Alia Bhatt , 
Siddharth Malhotra,
Varun Dhawan(Student of the year Cast) 


here in a busy cafe shop Alia Bhatt is ordering 4 coke instead of 3 for them and the waiter after getting permission from the owner take his coke.
This Summer Spread Happiness, Without a Reason. Haan Main Crazy Hoon.



But we believe the previous ad was much better with the  guy giving the coke to the security guard at mcdonalds, The return gift to Santa, feeding to stray dogs, even the hi five by girls to strangers.

So which one you like more?

A.The New one (Alia Bhatt , 

Siddharth Malhotra,
Varun Dhawan







B. The old one (The guy giving the coke to the security guard at mcdonalds, The return gift to Santa, feeding to stray dogs, even the hi five by girls)



Give your comments.

06 January, 2013

Coaching Institutions and tagline


There are a host of coaching institutions providing coaching for IAS, MBA, LAW, Competitive Exams, Computer Education, English Learning etc.

Some of them has created a niche and name for themselves.
A beautiful tagline/punchline sometimes help to differentiate themselves from the crowd. We have compiled the list hope it will be helpful and will help you in setting a tagline for your institution.
Or else we would help to make a tagline and logo for you.( you can mail me at shruti_parida@yahoo.com ) Thank You.

Akash Institute- I can. I will.

Ideal Education- Evolved Learning.

Resonance- Educating for better tomorrow

Abhyaas Law Prep- Learn with the best.

Arena Animation- Learn from the leader

Elite academy- Building Successful careers… Since 1988

Aptech- Unleash your potential

NIIT- The Turning Point

VETA- Experts In English Training

IMS- Trusted for Success

Times MBA- Assuring Success. Everytime

Vidyasagar Coaching Classes- we teach Success.

Vidyalankar- "Be Sure With "

Kalarshukla Classes- A Class Apart.

Seven-S Academy of Banking- 

02 January, 2013

Micromax Canvas 2- The Phone that can

Micromax has recently launched Canvas 2- The Phone that can.

The tagline and ad is based on this premise of "Can"

Can show you more (with bigger display)

Can be your playmate(with graphics and good processing)

Can make ugly look lovely (not literally but through its imaging and various apps)


Now Micromax is on a image makeover spree. Hopefully this ad combined with other ads willhelp in achieving this objective. But the tagline is really classy. The Phone That Can.

Emotional Atyachar Season 4- Nothing will shock you more.

Emotional Atyachar Season 4-  Nothing will shock you more.


Emotional Atyachar is a very youth reality show showing the characters of todays youth. It is very popular show of Bindass channel which believes in Restless. The previous season was hosted by Pravesh Rana. It is very similar to American based show Cheaters, which shows how one cheats in relationships, how one uses his/her friends for selfishness etc



This show is going to start on 26.01.2013 at 07.00 pm Saturday



we loved the tagline !

01 January, 2013

Taglines of condoms.

The Taglines of various condoms in India are as follows, Here most of them are talking about pleasure, excitement,passion etc. Which is your favourite punchline among these brands?

Durex- Do The Rex (The latest campaign in India features Ranveer Singh)
Previously (Love Sex Durex)

Playgard- Play more. playgard condoms is by alcem ltd and real life couple Bipasha Basu and Karan singh Grover endorse this condom

Kohinoor- Ignite the passion

Moods Condom- Your time, your place, Your moods


Skore Condoms- There's a lot to be won

Carex- Ultra Safe

Tulipan Condoms- Fun Now Kids Later

Masti Condom- with the galloping horse....

Zaroor Condom- Gaurav Khanna is in one of the ad.

Kamasutra Condoms- For the pleasures of making love

MANFORCE condom- Excietment she cant hide 
(manforce condom has Sunny Leone as brand ambassador. she is promoting srawberry, coffee, choclate flavours of Manforce condoms.)

Kohinoor XtraNite Condom- Is Raat Ki Subah Nehin. ( the ad where the old man in the Haveli is distrubed by the constant sound throughout the night, and in the morning he finds out that the reason is Kohinoor XtraNite Condom,)

Read the tagline of Lingerie at
http://realquiz.blogspot.in/2016/05/tagline-of-underwear-lingerie-brands.html