06 April, 2013

Facebook post about ads

My few learnings from TV ads:

1. Kareena has a dandruff, Katrina has dry hair, Shilpa has hair fall & Priyanka has chip-chip.


2. If you have a hot wife, make sure that your neighbour doesn't use a deodorant in your absence.


3. Your complexion is more important than your qualifications.


4. Saif Ali Khan drinks Appy Fizz & eats Lays all day, but remains fit effortlessly.


5. If there is no salt in your kitchen, you can also use your toothpaste.

6. You can awaken your society & change your country by drinking tea.

7. Every second oral care brand is #1 & recommended by every dentist in India.

8. If your daughter is not ready to get married, take her to a jewellery shop.

9. Most colas cure all kinds of phobias. You will be Superman if you drink these regularly.

Disclaimer: All above products can be used to attract girls - deodorants, bikes, toothpastes, mint toffees or even underwear... The best part? You don't have to do a thing! Just use the products regularly & she will automatically walk to you.

03 April, 2013

Hole-In-The-Wall

What is Hole-In-The-Wall ?

Ans- It is an experiment/initiative by Dr. Sugata Mitra for unsupervised learning and computers. 
On 26th January 1999, Dr. Mitra's team carved a "hole in the wall" that separated the NIIT premises from the adjoining slum in Kalkaji, New Delhi. Through this hole, a freely accessible computer was put up for use. This computer proved to be an instant hit among the slum dwellers, especially the children. With no prior experience, the children learnt to use the computer on their own. 
And this experiment was repeated in other parts of India and it became a success.



What is the tagline of Hole-In-The-Wall Initiative.

Ans- Lighting the spark of Learning


Who initiated Hole-In-The-Wall Initiative.

Ans- Dr Sugata Mitra


Which organisation sponsors  Hole-In-The-Wall Initiative.
Ans- NIIT



02 April, 2013

Adlabs Imagica - Where Stories Come Alive.


Adlabs Imagica - Where Stories Come Alive.

Adlabs Imagica is the flagship venture of Adlabs Entertainment Limited (AEL). AEL is promoted by Mr. Manmohan Shetty.

Adlabs Imagica is a theme park planned for construction in Mumbai-Pune Highway. When built, it will offer entertainment, dining, and accommodation. The theme park project is planned for opening in early 2013.

Previously Adlabs Imagica was planning to go with the tagline "Imagination will have a new destination" but finally go with the slogan  "Where stories Come Alive".

The top attractions are
Rajasaurus  River Adventure
Curse of Salimgarh
Alibaba Aur Chalis Chorr
Mr. India- The Ride
I For India
Wrath of the Gods.
We loved the tagline
Adlabs Imagica - Where Stories Come Alive

01 April, 2013

BlueStar- Breath Easy.

BLUESTAR- Cools the boss in office; cools the boss at home


Blue Star AC building on its proposition of ‘office-like cooling at home’. launched another stunning campaign. 


The new ad  is based on two people - one is the old boss at office, and the other is the wife at home. The wifes role has been played Malaika Shenoy of peepli live. Both of them are shown to be angry through their movements and expressions. Jazz music in the background indicates their fury. When the Blue Star AC is switched on, the body language and expression changes and so does the music. 


And the ad ends with ‘Cools the boss in office; cools the boss at home’.

The execution of this ad is just perfect. Be it expression by the artist both the Boss and the wife. Music is just perfect.Loved this ad.

BlueStar- Breath Easy.