Q. Where did Adobe recently held its Symposium 2016 ? Ans- Mumbai. Adobe recently held its Symposium 2016 in Mumbai. The event was an amalgamation of marketing and technology and more than 1000 marketing proffessional attended the event. #AdobeSymp
Question- Telecom commission proposed VRS for a Navratna company to revive it. name the company ?
Ans- MTNL
Question- These PSU are in high loss due to its high number of employees, name them ?
Ans- MTNL & BSNL
The Telecom Commission, highest decision making body of the DOT (Department of Telecom) proposes VRS for MTNL employees above 50 years of age. This proposal needs the approval from the cabinet. MTNL & BSNL both having a high manpower due to legacy issue. Even these two company have drivers, canteen person in its payroll. While globally most of the telcos outsource most of their work to third party vendor, MTNL runs its own call centre. This in turn results in higher employee cost. This in results have resulted in higher losses for MTNL.In Delhi & Mumbai MTNL has about 40000 employees. on the other hand the likes of Airtel have 15000 employees across India for managing 22 circle operation. Most of the work is outsourced in Airtel.
The high cost on employee is a reason MTNL is not able to invest on technology and improve its services. The VRS (Voluntary Retirement Scheme) will help MTNL in reducing its employee numbers and increase investment in technology which will put it in revival path. In last quarter MTNL has increased its revenue by 25 crore and reduces expenditure also. Hopefully this VRS scheme will help in MTNL to achieve its past glory.
Now the VRS has been successfully executed both in MTNL & BSNL, How does the state of affairs at both the state run telcos, Share your opinion in comments.
"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld
There has been two TVC in this segment to popularize the product.
The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc. and Now he is going to to see London
Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.
I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.
LYF is a 4G smartphone brand from Mukesh Ambani's Reliance Jio. This is its first commercial TVC debuting during IPL
LYF Smartphone + has aired its first TVC, featuring the Royal Pune Superchargers team and bollywood Diva Kangana, This TVC have MS Dhoni, Kangna Ranaut, Ashwin ad Ajinkya Rahane. This TVC also have Virat Kohli the in-form batsman.
Kangana has appeared in the ad in her Queen film avataar how the teammember of RPS get a better visual experience in their LYF Smartphone + is the theme of the ad. The visuals are so life-like and real that they can feel that Kangana aka Rani aka Queen is dancing infront of them. Kangana has also seen the ad in er queen atire (in that typical kurti and jeans)
National Payment Corporation changed it logo towards the end of 2015. Te vision was to have a brand image which is keeping pace with time, technology. At the same time keeping the Indian root. After successfully launching the domestic payment system the brand makeover is a good step in this direction. The old NPCI logo
The new logo
NPCI logos signify the speed at which the organization is achieving new milestones which adds to setting higher benchmarks to match global standards. The shades Blue, Saffron and Green represent the colours of the Indian flag that pay homage to the organization’s deep roots.
Blue is a primary corporate colour, associated with depth and stability. It indicates trust, loyalty, wisdom, confidence, intelligence and faith. Saffron radiates warmth and happiness by combining the physical energy and stimulation of red with the cheerfulness of yellow. Green implies balance, harmony and growth.
NPCI is a company that believes in transparency and clear work ethics. The open P and the liberal spaces around N and C bear testimony to this fact.
The font is stylishly slender, thus expressing flexibility and nimbleness. The letters are in italics giving it the feeling of speed and representing an organization that is swiftly embracing futuristic technologies. The fast forward symbols represent a brand that is rocketing ahead; a brand that is keeping pace with changing times to emerge as a clear winner every time.
The company logo of NPCI was unveiled at the hands of the M Balachandran, chairman, NPCI at the Board Meeting held on December 15, 2015.
Standard, a wires and accessories brand of Havells India has established itself over the years.
To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.
How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.
Standard New logo
So how you like the ad ? Give your opinion in comments.
Millennium Technology limited which is also known as MTL was formed by Mahanagar Telephone Nigam Limited (MTNL) in the year 2000 as its wholly owned subsidiary company basically for providing internet and other value added services. MTL is offering state of the art telecom services for its esteemed customer and working relentlessly to become a Total Solution Provider.
The various services being offered are Remote monitoring of customer network, Capacity building and skill development programme, End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use, The Data centers Leasing /Hiring of MTNL and other PSU telcos like. M/s BSNL, ITI, MSITS. MTL is currently offering the following services. Most of the services are in the telecom and technology related
Remote monitoring of customer network. Capacity building and skill development programme. End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use,
Bus Seat ads (Back side) The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. so it gives your brand a high interaction time. Besides You can customize ads depending upon the seating arrangement.
e.g. For Ladies seats you can have a specific ad with the specific images/ for Senior Citizen & Handicapped people you can have your custom ads and other seats can have ads targeted at category. This is an ad of LIC in a BEST Bus in Mumbai. Here the main thrust should be an image with an appeal with the necessary product information.
Now marketeer has a very tight budgeting. There are numerous media to choose from within a limited budget. So in this age of multimedia outdoor advertisement sometimes lose out. But smart advertiser come up with solutions with cheap outdoor advertising. 1.Boards of No Parking in front of gates.
This come virtually free. You just have to get the permission from the housing society to mount a plate in the gate. Generally No parking symbol along with the logo and brand identity is the mantra here. Here in this image you can see HDFC Bank and Tata Sky has adopted that route. HDFC Bank has gone a step ahead by promoting one of its product gold loan.
Here in this image you can see a number of ads ranging from HDFC, Tata Sky to so many coaching institutions. Although cluttered but it comes virtually free with very low making charges. So a smart advertiser should explore this in their total media approach, because while coming back the consumer is certain to see this ad.
So after so many blogs on advertisements, we have come back to theory and its about outdoor advertisement ! Why one should choose this medium ? The basic question one can ask in why Outdoor media when he has other attractive options like TV, Print and more quantitative and productive Online Media. The answer is although every medium has its own Strength and weakness,outdoor media has the most appealing features which makes it unique.
Low Cost- Unlike other medium it is not that much costly. (Save some prime properties) Most of the outdoor medium comes at a very attractive price.
Enabler in Total Reach- In order to complete your 360 degree approach in advertising it helps you to reach your targeted consumer.
Big Size- Size does matter. Isn't it ? the massive advertisement draws the attention of one and all. If you have some smart creativity combined with the size it will be a win-win.
Works as a reminder- Your targeted audience might have seen the advertisement on TV have seen the print ad on the morning newspaper or might have seen the online ad, But it is the outdoor media which will remind him about the product while driving to the market.
Close to the market (Point of Purchase)- A smart marketeer can get a lot of benefit by this approach. Generally outdoor hoardings are near the marketplace or on the way to the market. So if you choose your hoardings and media judiciously. You will be a sure winner. Higher spending time in the outdoor of working families- Now the time has changes, most of the family members are working, who in turn have high purchasing power. And they commute a lot. There is no one in family to watch TV the whole day. So if you want to target those guys, then outdoor is the media which should you focus.
Let us see how many of you can answer this ? We have put some Founders and co-founders of some of the companies . Now its your turn.
1) Jerry Yang and David Filo have founded this internet giant. Name this company ?
2) Brijmohan Lall Munjal has founded an company which is very famous for their recent brand makeover. name the Giant ?
3) Thomas Edison has invented the light bulb and a giant corporation ? Name it ? 4) Khwaja Abdul Hamied has founded an Indian Pharmaceutical company. What is it ? 5) This brand is well known and Andy Rubin, Rich Miner and Nick Sears are the co-founder name it ? 6) Evan Williams, Noah Glass,Jack Dorsey, Biz Stone are the co-founders of this micro blogging site. Name it ? 7) Easy one Steve Jobs, Ronald Wayne,Steve Wozniak are the co-founders of this giant corporation. Name it ? 8) This Indian home grown mobile handset maker co founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal is one of the leading global player in smartphone segment. Name it ? 9) Sachin Bansal, Binny Bansal have co-founded this Indian super giant e-commerce portal and platform. Name it ? 10) Vijay Shekhar Sharma has started this Indian e-commerce shopping and payment portal. Name it ?
This is one of the glamourous pan masala advertisement, with Ajay Devgan and Serbian Model Natasa Stankovicpromoting the brand with the theme Daane Daane me kesar ka dum. The advertisment is shot in Rajasthan. The song is sung by Kavita Seth in a mesmerizing voice.
Quantico star Priyanka Chopra endorses Rajnigandha Silver Pearls. The theme is Achchai Ki ek Alag Chamak hoti hai.
Akshay Kumar has endorsed Baba Elaichi Pan Masala. the theme of the advertisement is an Indie rap by Akshay Kumar. The message of the advertisement is What's Your pleasure ?
Sunny Leone has been Shilajit Pan Masala. The theme of the ad is a song in the tune of Happy new year film main to Lovely ho gayi yaar. The ad song in sung by Kanika Kapoor.
Saif Ali Khan has been endorsing Pan Bahar Pan Masala. The message of this advertsement is Pehchaan Kamyabi ki.
ShahRukh Khan or the King Khan endorses- Pan Vilas Pan masala. The message in the TVC is Pan Vilas ke asli elaichi se saasein mehekao aur rishton ko aur kareeb le aao!.
Gionee has unveiled its new logo with the tagline "Make Smiles"
The latest campaign is on the theme capture awesomeness. Gionee is famous for it camera phones, And since taking selfies and pictures on the rise, Gionee has started the campaign on the theme capture awesomeness.
Q. “Nuts. Guts. Glory. “ Whose new tagline is this ? Ans- Micromax Q. This company started its latest campaign “Nuts. Guts. Glory. ? name it. Ans- Micromax
Micromax has created its latest
campaign. “Nuts. Guts. Glory. “ as part of the Micromax 3.0 strategy. This advertisement is a bold move on the part of MTNL challenging the status quo in the handset market. Under this campaign micromax has launched a new logo and brand image. The new logo is a little different from the old logo. the old logo was an fist with fingers united. In the new long all the fingers are different and not attached to one another.
Also Micromax launched two new handsets namely Canvas 6 and Canvas 6 Pro with New Logo
The commercial has an global appeal challenging the status quo and describing a micromax handset advantages. The commercial is full of funk and glitz with hollywood crew. The lines are quite bold and the ad is taking potshots at some of the big names in the handset market.
Hey We are paying a lot of money for this. So, you better pay attention starts this advertisement . There after its complete crazy and bold moves by the crew
We are micromax
may be you've heard of us
Now some of you may have bought our phones.
And some of you may have not.
But here's the thing about us
We are not made in California
And we don't have a fruit for logo.
You know what we are
one of the top 10 phone makers in the world
We are not exclusive, We are inclusive.
We brought phones to every town.
And built them to last a whole month in a single charge.
Q. Which brand has the tagline "Badi Interesting Jagah hai" ? Ans- Imagica
Imagica the biggest theme park in India has started its new campaign in the theme "Badi Interesting Jagah hai" The advertisement has Namit Das (Sumit sambhal lega fame) and his friend in an animated discussion, How the lives of others are better than human, for example Birds, they have the freedom to do whatever they want, they can fly anytime they want etc. And How Namit wants to become a bird in his next birth. Come the next scene where there are different rides and activities at Imagica were being shown where people and children enjoying the ride to the fullest and in the closing scene two crows were speaking in an animated voice how they are bored of their mundane life and wants to become human after seeing the excitement at Imagica.
The advertisement has been made really well and Sumit has done an wonderful job. Personally speaking the ad made me to visit Imagica sooner than I thought. Truly the ad made me to believe Imagica "Badi Interesting Jagah hai".
Today I heard an ad in FM channel while travelling. The ad was of Gon/Gone/Gun for fart odour neutralizer. The company call it Gas Odor Neutralizer (GON)
I just got curious and searched more about the product. and got surprised to see the advertisement of GON. Its a well made TVC .The ad have been shown from the perspective of the girl in an arranged marriage couple. How her hubby's fart impact her life, like she can ignore the sound but could not ignore the bad odour. How GON helped her husband in this problem is the story line of the advertisement..
The company puts GON as A Gas Odor Neutralizer with activated Physico-chemical natural adsorption technology which is comfortable, discreet, antimicrobial and adsorbs embarrassing Odors.
Q. Which online portal's tagline is "The laziest way to buy and sell bikes"
Ans- DOSEAT.COM
Q. This portal has started its latest advertisement campaign (rather vulgar one) on the theme "Khada Hai"
Ans- DOSEAT.COM
When I first saw the ad it was really a little embarrassing. My first thought was is it some condom ad ?First the guy and the uncle said unka khada hai for last 2-3 months. To my surprise when the girl said mera bhi khada hai, it was like WTF ? and then the guy look below and said the same Mera to 12 mahine se khada hai. But the revelation came when the guys said his bike has been unsold for last 12 months and the voiceover described the whole thing and how Doseat.com can help in selling their bikes and the Doseat's advantages like It helps one to buy the favourite bike & get great deals along with it and how It helps one to sell the not-so-favourite bike & get a great price for it.
I find the double meaning ad a little vulgar. What's your opinion if you feel its fine you can give your opinion in the comment section below, In the official video while some appreciated the quirkness in the ad and commented cool written script by the copywriter... Well done on the Pun! While others commented against the ad WTF?? Now you'll place vulgar adds #Youtube??? Thank God I was not with family when this happened. I'd be so embarrassed!! Watch the ad and give your comments
Q. Bollywood actor-couple Ajay Devgn and Kajol will serve as the brand ambassadors of which state tourism ? Ans- Andhra Pradesh Tourism Q. What is the tagline of Andhra Pradesh Tourism ? Ans- Everything's Possible The state with Enchanting Experiences like Wild Life, Heritage Spots, Divine Destinations, Beaches have planned to aggressively promote its tourism and AP Tourism has roped in Bollywood power couple Ajay Devgn and Kajol to be its brand ambassador. The state has some modern and religious places like Vizag, Rajahmundry, Tirupathi, Vijayawada, Kurnool, Anantapur. Although Andhra Pradesh has some big Telugu stars the reason behind choosing Ajay Devgn and Kajol to have a pan India appeal for its tourism. Hopefully these two big stars will be able to make AP tourism garner more and more tourists.
Q.1 Which bank's tagline is "The bank at your side." ?
Ans- Commerzbank
Q. 2 "Innovation that excites "Whose tagline is this ?
Ans. Nissan.
Q.3 What is the tagline of SOTC ?
Ans. For Holidays Q.4 What is the tagline of Andhra Pradesh Tourism ? Ans- Everything's Possible Q.5 Which organisation's tagline is this "Ghar ki baat" ? Ans- pnb Housing Finance limited. Q. 6 “Nuts. Guts. Glory. “ Whose new tagline is this ? Ans- Micromax Q. 7 "Make Smiles" is the tagline of this brand. name it ? Ans- Gionee Q. 8 "Built for young energy" is the tagline for the brand. (clue Alia bhatt is the nrad ambassador for the product ) Name it ? Ans- Standard cable and wires. Q. 9 "Discover Your Smile "whose tagline is this ? (hint a travel portal)
Q. Which bank celebrated its 122nd Foundation day on 12 April 2016 ?
Ans- Punjab National Bank
Q. which banks tagline is ... The name you can BANK upon ?
Ans- Punjab National Bank
On the occasion of 122nd Foundation day PNB published an advertisement with the text " Your trust continues to inspire our enduring success story "
Also it thanked like this way
Thank you dear Customers, Patrons, Stakeholders and well-wisher for your continued patronage.
I personally felt it should have thanked the Employees too. Its the employees who have toiled and worked so hard for the bank.
Titan is yet again come up with a brilliant advertisement on the occasion of Women's day. This time for its Raga brand. The theme for this new campaign is #BreakTheBias.
In the ad when there is annual performance review is going on the boss were told about Rajat's recommendation Kiran, how they work till late how they work outside office in cafe during dinner etc. And all of them started thinking about Kiran and Rajat's relationship. They were expecting Kiran to be a beauitful girl who is using her beauty to rise the corporate ladder. But when Kiran comes in eveyrone gets surprised. Kiran was not a girl rather a young man.
This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.
Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!
Q ? With which brand you would associate Professor Simply Simple ?
Ans- Tata Mutual Fund.
Q ? With which brand you would associate Prof. Simply Simple & Suppandi ?
Ans- Tata Mutual Fund.
Tata Mutual Fund have started its latest investor awareness campaign. Making investment simple for Suppandi is the main theme for this campaign. The nitty-gritty of Financial world have been simplified and presented through these two characters Prof. Simply Simple & Suppandi. They are so many interactive videos on youtube. You can watch them at
https://www.youtube.com/channel/UCgO_8SLOAGDNSQCBXMHehRg
They have created an interesting and interactive website for this theme http://simplysimple.in/
