24 May, 2016

FastTrack Travellers - Sunglasses #WhereWillYouLoseYours


So How many of you lose your sunglasses in your vacation ?

I have so may times lost my sunglasses, last time it was in Goa perhaps by the pool in the resort where I was staying. Fasttrack has captured that theme very beautifully for its Travellers Sunglasses with the Hashtag/theme
 #WhereWillYouLoseYours

 The advertisement asks the travellers Where will you lose yours? | 

Travellers - Sunglasses from Fastrack.

Got a traveler's heart? Then these sunglasses were made for you! Check out the latest sunglasses from Fastrack! #WhereWillYouLoseYours


Watch the beautiful ad from the youth centric brand FastTrack.

The first advertisement is perhaps shot in Tibet/ Bhutan with some great scenes and peppy music. the background music is so cool.



The second advertisement has  a Chinese flavour and perhaps shot in China.


14 May, 2016

Tagline Quiz #2 Malls,Multiplex& Hypermarkets

Tagline Quiz #2

So You love shopping ? Let us check how you notice the taglines and advertisements of some the biggest name in this sector. We have compiled some of the biggest shopping malls, hypermarkets and multiplex of India and their tagline. hope you like answering it.

This is a new tagline quiz about malls and hyper markets
Question
1."Come live on _____________ Experience" is the tagline if this mall. Fill the blanks which is the name of the mall.
2. This mall advertises with the following tagline "Fun. Food. Fashion. Films"?
3. "For Your kind of home" whose tagline is this ?
4. "Big store. Big savings"  whose tagline is this ?
5. "So much awesome"  whose tagline is this ?
6. "Start Something New" is the tagline of this brand. name it ?
7. "Your Style, Your Store"  whose tagline is this ?
8. "Live The Movie"  whose tagline is this ?
9. This mall promote it with the following tagline. "The Mall with Infinite experiences"
10. "World of Happiness" is the tagline of the biggest mall in India. Name it ?
11. "Movies First" whose tagline is this ?


All the logo are trademark of respective brands.






Answer

1. Inorbit mall
2. Oberoi Mall
3. Homestop
4. Hypercity
5. R City  (Ghatkopar)
6. Shopper Stop
7. Lifestyle
8. Inox
9. Infinity Mall
10. Lulu Mall
11. PVR Cinemas

MTNL Press meet for FTTH service launch in LODHA

MTNL provides FTTH(Fibre to the Home) services at various locations in Mumbai

Over recent years, the demand of Internet access speeds have increased greatly to keep pace with the requirement of new services and bandwidth-hungry applications, such as streaming video, video conferencing, on line interactive services etc
MTNL‘s endeavors are now focused at providing high speed internet on optical fibre technology at most affordable cost to its customers. Almost 4300 customers are enjoying MTNL FTTH services at various locations in Mumbai.
CMD, MTNL addressing the media.

Shri Narendra Kumar Yadav CMD MTNL, inaugurated FTTH services at Lodha Primero complex, Mahalaxmi  to provide high speed internet on latest technology to the residents of the complex.
.
CMD MTNL also said, MTNL has been instrumental in providing the high quality and reliable services to its customers and also keeping the prices at affordable levels as per requirement of the high end users and  the  common man. He remarked that today internet has become basic necessity of common citizen.  This initiative of MTNL will bridge the digital divide for the citizens of Mumbai and it is a step forward to fulfill the vision of “Digital India”.
 Fibre to the Home (FTTH) is a optical fibre based technology that surpasses the performance of all earlier technologies in terms of speed and bandwidth delivery of internet (IP ) to the customer. The fibre connectivity having unlimited bandwidth and state of the art technology provides fixed access platform to deliver the high speed broadband from 10Mbps to 100 Mbps with a backbone network on MPLS. ( Multi-protocol label switching ) which provides flexibility.

From left to right Mr. Rajendra Prasad, (PGM, Operation), Mr. SP Rai, (PGM), MR. GVRS Kumar (PGM,Mobile Service), Mr. N.K.Yadav, CMD MTNL & Mr Pravin Punj (Exucutive Director) MTNL Mumbai


Optical Fibre offers a number of advantages over conventional copper cable. Fibre is thin, stable, rigid and more durable than cooper wire. It is also free from all RF/electrical interference and always ON. Optical Fibre cables has a distinctive advantage of not being prone to Thefts, as it is the most common practice in conventional copper cables.

MTNL has an ambitious plans to extend optical fibre to over 5000 buildings/complex progressively, in a collaborative manner in Mumbai. MTNL is already providing security cameras on a large scale in Mumbai. Several other projects having connectivity on fibre is also forthcoming.

There are a bouquet of FTTH plans available to cater the needs of customers having high speed and  unlimited download, fair usage  plans with top-up facility, Data plans etc. The customers have the option to choose To start with,FTTH Tariff Plan having 10 mbps access speed and up to 25 GB data usage are available at just Rs.800/- per month.  The customers can avail high speed Broadband upto 100 Mbps & Digital Voice Services on the same FTTH connection. Besides there are other ports available for add-on services in the customer premises device.



Customers can get the details of FTTH services by visiting www.mtnlmumbai.in or dialing 1130.

11 May, 2016

The Movie Quiz. #1

The Movie Quiz.

In yet another quizzing theme, we are starting a quiz on some of the great movies of all time,  If you know the answer write it in comments below.

1. With which movie would you relate "Rosebud" and "Xanadu" ?

2. In this classic movie the imaginary prize dream by a father is a "Tank" to save his son. Which became reality at the end.

3. If I say " Zihuatanejo"!!! Which movie you would you associate it with ?

4. In this silent era film, this movie will stand out for the superb acting of the actor and his beloved train which will help him win the war. name the film

5.  "Zampanò" with which classic French movie will you associate this term.


6. "Krakozhia" What comes to your mind ? (Hint a classic by Steven Spielberg starring Tom Hanks)

Answer

1. Citizen Kane
2. Life is beautiful
3. Shawshank Redemption
4. The General
5. La Strada

6. The Terminal

Tagline of Water Purifier brands.

There are a number of water purifier brands in India. Some use electricity some not, Some use RO technology some UV. New techonology like UF and TDS are also being used. These brands have some of the tagline on the theme of trust. and purity. Have a look at the tagline of water purifier brands. And which one you like most. Give your opinion in comments




Question-

1.Whose tagline is House Of Purity "?

2. "RO Ka expert" Whose tagline is this ?

3. "As safe as boiled Water " is the tagline of this water purifier brand ? Name it ?

4. The water purifiers tagline is " Vaada swach paani ka, Vishwas Tata Ka"

5. "Shuddh se Jyada, Sehat ka Waada"  is the tagline of this water purifier brand ? Name it ?

6. "Your Friend for life"  is the tagline of this water purifier brand ? Name it ?


7. Sabse Pure, Sabse Healthy " is the tagline of this water purifier brand ? Name it ?

8. "Choose Purity" is the tagline of this water purifier brand ? Name it ? (Hint popular ac brand too)

9) "Making Pure Drinking a habit." is the tagline of this water purifier brand ? Name it ? (Hint popular actor Anil kapoor is the brand ambassador of this purifier brand)
Also in Hindi they promote ad Swach paani. Achchi aadat. Toll Free : 1800 113 911


Answer


1. Kent Water Purifiers.
2. Livpure
3. Pureit.
4. Tata Swach
5. Dr. Aquaguard Water Purifiers
6. Eureka Forbes

7. Blue Mount (endorsed by Karisma Kapoor)
8. Blue Star
9. Bluebird Pure


you must have seen lot of water purifier brands use blue in their brand name. 

09 May, 2016

Quizone Business Quiz #1

In our blog we have started a new quiz for the business quiz enthusiast. Quizone Business Quiz #X. we will try to make it regular as much as possible. Hope you love it and before seeing the answers answer it in a piece of paper or in the comment below. Don't google it before writing or commenting and Happy quizzing.

Question
1. Name the fighter jet of Indian navy which will be phase out on 11 th May. This was inducted in Indian navy in 1983.

2. Identify the two logo ? These two internet company are merging in an all stock deal ?





3. This IPL franchisee has the highest revenue as well as profit in 2014-15 IPL season. Name it ? 

4. This online marketplace portal has tied up with major brands (like Samsung, Puma, Casio, lakme) to open their online stores in its e-commerce platform. Name it ?

5. Identify the brand from the logo ? we have removed the name from the logo.


Answers
1. Sea Harriers.
2. Tiny Owl and Roadrunnr
3. Kolkata Knight Riders.
4. PayTM
5. Stayzilla

Air for Sale (Vitality Air Now In India)

Does anyone thing air will be sold one day ? 
If your answer is Not really, then you are wrong.

Alberta-based company Vitality Air, a Canadian company plans to sell India bottled air from the Rocky Mountains. Incidentally China has the biggest market for Vitality Air. In some of Indian cities air pollution is on the rise. especially In NewDelhi air pollution level is at alarming level. In some areas the air pollution is 
Very Unhealthy  Health warnings of emergency conditions. The entire population is more likely to be affected. So Vitality air is planning to cpature that market where it is kind of a necessity.
Before twenty years when mineral waters or bottled water come to market everyone was questioning who will buy water ? but it is a reality now. Similarly looking into the air pollution in our cities the product might be as essential as mineral water.

Logo source https://vitalityair.com/


Image source https://vitalityair.com/

Keeping in India's increasing Air Pollution, Vitality is trying to capture the market as much as possible.



08 May, 2016

Easy Tagline Quiz (May 2016)

This is a very easy tagline quiz for the quizzers. This is basically asked to quizzers who have just started the business quiz. and there is 10 Taglines. More than 80% is expected from the quizzer. I would suggest you all to read a lot of newspaper as well as magazines.

Question
1. Make Life Simple
2. Life's Good
3. It's a brand new day.
4. Hum Jaante Hain
5. We understand your world
6. Selling Joyfully
7. I' m Lovin It
8. The Clear Choice
9.  Rise
10. The Power of Dreams


Answers
1. SBI card.
2. LG
3. Society Tea
4. Vijay sales
5. HDFC Bank
6. Kohinoor Electronics.
7. McDonalds.
8. Sunflame
9. Mahindra
10. Honda

Free charge Split your Bill ad (petrol pump) Lo. Do. Khatam karo

Free charge Split your Bill ad (petrol pump)

Free charge the leading mobile  payment portal have started its campaign Lo Do Khatam Karo. after the two previous ads, one where the guys settle his all dues in his friend's marriage ceremony and other ad where the guys ask for his money to his friend in front of the friends girlfriend.

The latest ad is superb and most of the guys have one such friend who always makes excuses not to pay but mostly do the show-off. The advertisement is quite apt for that friend. In this ad three friends who have planned for a road trip or outing stops at a fueling station to fill their car. One of the friend talks with his girlfriend says he dont have the Rs. 500 cash, even his ATM is blocked. While showing off to his girlfriend he says he is taking his friends for a outing and ask the friend to brink for some chips.


Then the friends do the trick and in the freecharge app asks his friend to split the bill and drove away without taking him. Finally the guy pays the bill through freecharge and all of them rode for their outing.

Truly a nice concept and Lo. Do. Khatam karo

07 May, 2016

Envy 1000 Ad.

Envy 1000 Ad.

Envy to change its brand image and be perceived as a younger brand roped in Kartik Aaryan‬ as its new brand ambassador. Kaartik Aryan is known for his role in 'Pyaar Ka Punchnama'  and the monologue which was loved by the young audience a lot. Like the product which is clear i.e. you can see the quantity of perfume in the clear deo bottle the ad is quite similar.

The ad urges the youngsters to keep it clear all the times.
         


Kartik Aaryan‬ in this ad comes to a disco and see a gorgeous and hot girl, Deeksha Kaushal, who looks ravising.  जब ना डिग्री हो ना गाड़ी तो Jab naa degree ho naa Gaadi ho to be confident and keep it clear. Deeksha Kaushal,  Miss Lifestyle winner in  Femina Miss India 2015 looks too hot in the black gown.




Because, after all it's all about being clear & confident

Tagline of Underwear & Lingerie Brands

Tagline of Underwear & Lingerie Brands



What comes to your mind when you hear Lingerie, is it naughty, stylish, trendy, or the confidence. See some of the lingerie brands and their tagline. Which one you liked most ? Give your opinion in comments.

Amante- Dare to be ?
              - Previously Amante used "Love Yourself"

Zivame.com- make it your lingerie destination.

Enamor- fabuolus, As I am.

Triumph Lingerie- The maker of lingerie since 1886.

Jockey  - Jockey Or Nothing.
              - Previously Jockey used "the next best thing to naked."

Diesel- For successful living.

Amul Macho- bade aaram se.
                     (amul macho is being endorsed by Saif Ali Khan)

Calvin klein- Discover your perfect fit.  (For lingerie)
                   - Mark Your Spot (for male underwear)

Dollar BigBoss underwear- Fit hai boss
     This brand is being endorsed by the Khiladi,  Akshay Kumar.

Lovable Lingerie- it does not have a tagline but rather cities name where its prominent
                            NewYork. Milan. Tokyo. Sydney.




Lava Ad- MS Dhoni Prateik Babbar.

Lava Mobile the leading players in the Indian mobile handset industry in the smartphone segment launched its latest  campaign featuring MS Dhoni and Prateik Babbar.  With this campaign, Lava Mobile aims to strengthen its brand identity and showcase the product feature and strength in a comic way. The advertisements trying to put a strong image for the product by giving a live demo for the product like strength, feature etc. The campaign aimed at putting lava as the most trusted and reliable mobile handset brand in the mobile handset industry.

The tagline for this campaign is Lava- Never let You down.

MS Dhoni said in a tweet
Proud to be associated with Lava,a truly reliable Indian brand.Pic clicked on my Lava phone.




In the TVC Prateik Babbar has been casted as the representative from Lava who have come to MS Dhoni for endorsing the Lava brand. Dhoni in his own way test the product like asking Prateik to throw the mobile phone and drops while catching it. The drop does not damage the smartphone and the VO says one of the thousand test conducted at Lava mobiles and the ad ends where MS Dhoni asks Prateik "  Any test did not conducted in Lava" ? And Prateik candidly answers Your catching practise.

Watch the funny ad

05 May, 2016

Vodafone : be a Superbro ad review.

Be a Super Brother with Vodafone SuperNet

To be honest I see the ad my first reaction was Really ? Brother ? so in curiosity i checked the Youtube video and found that I am not alonw, most of the users commented for the same, some of them are

I thought father. Brother sooo Gap😬😬

haaah...brothers? 😈😈😈😈

i didn't understand the logic..

At First I thought that was his dad, Anyways cute video.

But one user gave a good suggestion which might make the ad more relevant from the age point of view "Be a chachu , would hv been better caption."

At the same time most find the baby too cute so comments like so cutee , aww are quite natural.

One of the user pointed out concern "Radiation is harmful for babies. ...keep them away from gadgets"

Watch the ad 


Now leave the age gap to the family planning of their parents and come to the ad. Vodafone unlike their iconic zoozoos this time failed at creating something remembering. The 4G lunch and the campaign is so poor. the child and the puppy ad is really pathetic. this ad on the theme of SuperNet is not upto the mark. Just one question to the agency how many people use 3g/4G at home in their smartphone. Dont they have a wi-fi which is much cheaper and quite reliable speed. The ad is as dumb as the pricing of 3G or 4G packs in India.

for me the advertisement is really poor with no visual logic or the theme logic. This ad is perhaps made by some person who does not have a wi-fi connection at home.

Ola Micro Macha Super macha ad.

Ola Micro Stories: How costly is it to hang out with your buddies?

Ola Micro Only at Rs. 6 Per kilometre is the theme of the ad. 
The advertisement is presented in a nice comic way. The ad is little different in a way that most of the other ads in this category showing girls spending the time in shopping or eating the spicy food. But in this Ola micro ad three guys passing through a eat street  and how one of them is inclined to spicy food and eating almost everything. The friends voice in a sense of frustration says Mera Dost chalta hai 145 rupees per kilometres se And Ola micro chalti hai sirf rs. 6 per kilometre and the VO concludes the ad and appeals to now open your phone and book Ola micro at just Rs. 6 per kilometre. 

The advertisment convince the viewer to choose ola Micro insteam of walking with your foodie of shopaholic friends. its smarter to choose Ola Micro.


the background music is quite relevant for the fun part of the advertisement and macha super macha is quite funny.

04 May, 2016

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Vivo the title sponsor of IPL has started its latest campaign with bollywood superstar and energy powerhouse Ranveer Singh. The mystery girl is none other than Anjali Sivaraman. 
The ad's story board is Ranveer seems a little tired after a days hectic shoot and suddenly a fan (the mystery girl) pops out to take a selfie. This is a craze to take selfie with celebrities now. But the Mystery girls phone taking time to open and take a selfie. Ranveer asks the girl Are You Done ? The girl answers, Wait No, Phone is opening.... In that time, Ranvern takes a selfie and uploads in social Media. Now as usual the press reaches the mystery girl before the girl could react.

In this ad Vivo is demonstrating the superfast experience in its smartphone with latest feature like high speed processor, camera quality etc.


The advertisement is good one demonstrating the feature of the phone in a brilliant way.

Weekly Business Quiz (01May2016)

Question
1. What is UJALA ?Centre’s ambitious National LED programme.

2. Name the wireless speaker and voice command device from Amazon.com ?


3. Samsung introduced a prototype for a voice-controlled personal assistant. Name it ?


4. ________________________is a computer program that works as an intelligent personal assistant and knowledge navigator, from apple Inc. name it ?

5. Name the the personal assistant for Windows 10 ?



Answer
1. Unnat Jyoti by Affordable LEDs for All
2. Echo
3. Otto
4. Siri
5. Cortana