Jharkhand & "Momentum Jharkhand" Summit

The Government of Jharkhand has created a good campaign to attract investment This campaign is titled "Momentum Jharkhand"

In this campaign "Momentum Jharkhand" Jharkhand has been portrayed as The Investment destination.

The details about the investment summit can be accessed at http://momentumjharkhand.com/

Looking for a new business opportunity ? We have cleared the road for you.

The state's aggressive campaign is backed by various initiatives taken by the state to curb the roadblocks, they are as follows. Even the campaign is beautifully done where the elephant (Jharkhand's state animal) is lifting the roadblocks/hurdels in a hurdle race.

Single Window Clearance, Responsive and Simplified Operations, Defined punitive actions on non-compliance, Combined application for incentives, Reduced Timelines are some of the steps in this regard. besides the state is home to 40% of India's natural mineral resources.

Hopefully with this summit Jharkhand, the state which was created in the year 2000 will be able to attract to lot of investment.

Logo of Jharkhand state is a beautiful one with j covering the Ashoka chakra from all 4 sides

Tagline Quiz September 2016.

Let us see from taglines how many of you can identify the company/brand ?

1. "Embrace Life" whose tagline is this ?

2. "Moneywise. Be wise." this is a tagline of a broking house, name it ?

3. "Ghar Ki Baat" whose tagline is this ?

4. "Haq, Ek behtar zindagi ka" which brand's tagline is this ?

5. "Go further" whose tagline is this ?

6. whose tagline is this "Make Life simple" ?

7. whose tagline is this " Card ek, Khushiyan anek" ?

8. This telecom giant is promoting with this tagline "Digital Life". Name it ?

Answer

1. Lifezen (BAL Pharma Ltd)

2. SMC

3. PNB Housing Finance limited.

4. UTI Mutual Fund

5. Ford

6. SBI card

7. State Bank Debit Card.

8. Reliance Jio

ATM & CSR : Vijaya Bank Advertisement

Vijaya Bank Advertisement

Come and use Vijaya Bank ATMs for a Social Cause !
Serving the underprivileged.

For every transaction by any bank customer at any of our Bank ATMs, Vijaya Bank will contribute rs. 0.50 towards a social cause like ambulance, social causes, help for visually impaired, fan donation, water purifier donation, drinking water, care for elders and girl child adoption.

this is a good initiative  by the PSB, Vijaya bank, the bank is fulfilling its social obligation or CSR through this nice initiatives.

remember to visit a Vijaya Bank ATM for your next withdrawal.

https://www.vijayabank.com/Help-Desk/ATM-Centres

Vijaya bank logo 

Vijaya Bank tagline- A friend you can bank upon.

BSNL Promotional 249 Broadband Plan

BSNL Has started its promotional broadband plan to counter Reliance Jio's 4G plans. As per various reports customer browses internet in their home more than on the go. And in India the indoor coverage has always been a challenge. In developed countries fibre to the home (FTTH) and other high speed wired broadband is the preferred mode of accessing internet.

To tap to this customer base and attract more customer state run telco BSNL has brought an attractive offer. This promotional offer starts from 09th September 2016.

Like all the landline and combo plans of BSNL BB 249 plan also offers unlimited free calls between 9pm to 7am on all Sundays to any network in India.

In this plan customer can browse at 2 Mbps speed upto 1 GB and after that speed will be 1 Mbps. and the data limit at 1 Mbps is 300 GB. The catch is that this offer is only for new customers. So no existing BSNL broadband customers can migrate to this plan.

The promotional offer will last for six months only, after which BSNL will migrate customers to the BB Combo ULD 499 plan, with a cost of Rs. 499 per month. 

With this customer friendly plan BSNL hopefully will be able to attract a lot of new customer to its broadband subscriber base. It has to be seen whether the other state run PSU, MTNL which operates in Mumbai & Delhi brings out any such plans.

Night Time- Indian Telecom Operator's Definition

As the title suggests Night Time- Indian Telecom Operator's Definition looks at the marketing gimmicks by Indian Telcos in making the consumer fool.

When we say night time what comes to mind ? Is it 09 pm to 06 am or 11 PM to 06 AM.  Let us look at the offer by the telcos. In this cut throat telecom market a lot of players offered night time freebies in respect to data. Before the entr of Reliance jio the incumbent operator offered cheaper or free data at nights.

Airtel for example started with the news that it has slashed 3G data b 67% but in reality it is what you are getting.

Recharge amount : 346

Benefit : 1GB 3G/4G+ 

               2GB Night(12-6AM)

              

Validity : 28 Days 

Source http://www.airtel.in/Airtel3G/tariff.html

So You can clearly see how the have used the marketing gimmick to fool the customer. for a GB useful data the are charging a whooping 346 Rupees and for the rest 2 GB the customer have to trade with his sleep.

Now comes to Vodafone

4G/3G

Internet Combo (Day + Night)

Close

MRP	RS. 356
Type	Internet pack
Talktime	RS. 0
Benefit	1GB day + extra 1GB night data
Validity	28 days

Very smartly they have also marketed that the are giving 50% extra but surprisingly the night time is same for Vodafone 12 am to 6 am.

Source  https://shop.vodafone.in/shop/prepaid/mobile-internet

Now look us at Idea, the Adita Birla telecom arm.

296

1 GB + 1 GB Night + 1GB 4G-Only

28 Days

Compared to vodafone the price is a little lower but benefit and timing same.

Source- http://www.ideacellular.com/mobile-internet/3g/prepaid-data/maharashtra-goa


Did anyone guessed cartel. How the number of datas, timing of night and definition of night plus pricing to a certain extent remains same.


Now let us see the blockbuster operator Reliance Jio which created the market to change (the above so called night offers)

In 299 bucks Jio is offering 2 GB data plus unlimited night browsing. My first though was wow unlimited night browsing. At least jio would be better in terms of extending the night say 10 pm to 7 am or 11 pm to 06 am. So that i could keep a lot of videos offline during this time or download (if it is available)

But to my surprise.For Mukesh Ambani's Jio night is even shorter. from 2 am to 5 am. Wowwwwwwwwwwww.
marketing gimmick at its best. Jio which promised of disruptive service definitely brought a disruptive definition of night time.

This is the font in Reliance jio website to describe the Unlimited at Night offer ( if You can read the point number 2 wow)

Unlimited at Night

features



2. "Unlimited at Night" pertains to data used between 2am – 5am.

Since You can not read it I have increased the font size for you which read as 
2. "Unlimited at Night" pertains to data used between 2am – 5am.

Source- https://www.jio.com/en-in/plans

Now I thought let us have a look at at the ailing State run PSU BSNL and MTNL whome even prime minister is nor supporting. 

BSNL has the following 3G plan

Price 291^^^

data 2.2 GB

days 28

Their website is a mess why they cant have a simpler website but if you compare the price they match with every one and the data can be used at your convenience. not from 12 to 06 am.

While MTNL Mumbai was offering

3G 299*

299

2.5 GB

0.64

28 days

a higher data for a 300 bucks pack, again no timing restriction. Source http://mtnlmumbai.in/index.php/mobile/3g/prepaid

On the other hand BSNL has a free talktime offer for its landline customer by which they can have unlimited local and STD calls during night time. And Guess now what is the night time, The Mittal standard Time or The Ambani standard time ? Sorry its Indian Standard timing.

According to BSNL 9 pm to 7 am is night

Similarly MTNL has the same night calling offer but being metro Like Mumbai & Delhi the timing is a little different. its 10 pm to 07 am.

Now its upto the reader chosse wisely like an owl. Did anybody said owl is active in the night ???


(all the brand names are the copyrights of the respective companies)