29 December, 2012

CEAT Tyres- Kahan Rukna Hai Pata Hai.


CEAT Tyres recently started its new campaign Kahan Rukna Hai Pata Hai.
The RPG Group has taken a 360 degree approach to it.
You can see the TV ads very frequently with the message kahanruknahaipatahai
Even a website has been created for this purpose http://kahanruknahaipatahai.com which u will find quite engaging even the facebook page of the same name depicts the same engaging.

with Social issues like Ragging, Dowry, Corruption, Drunk driving, child Abuse, Eve-teasing which are affecting the existence of society, This ad is bang on the point.
Following are the images taken from social media of the brand.


While other brands use a very sophisticated tagline depicting the usefulness to the consumer like tread any where,your journey our passion, But most of the tyre ads are based on the premise of Firm Control like Total control. For more such taglines go to 
http://realquiz.blogspot.in/2012/06/tyre-companies-and-their-taglines.html

But does the ad which shows the powerful grips of CEAT Tyres with lines kahan rukna hai pata hai catch the imagination of the car users ? Only time will tell.


27 December, 2012

Telecom Quiz

  1. Expand ADSL ?
  2. What comes to your mind when you heard "Zune" ? 
  3. "Surface" is the tablet from which IT giant ?
  4. Google's "Nexus 7" Tablet has been manufactured by which company ? 
  5. Expand AMOLED ?( Display technology used in mobile device and televisio 
  6. "Pureview" with which company will you associate this technology ?
  7. What is the full form of NFC ( no googling plz)        
  8. Expand UMTS?
  9. Steve Wozniak is the founder of an Iconic Company. Name the Company ?
  10. What comes to your mind when you hear Büyükkökten ?
  11. "Andy Rubin", Any idea what made him famous ?
  12. "BADA" is the operating system platform for mobile devices of which Electronics Giant ?
  13. The first 3G service was launched in which country ?
  14. Who was on the receiving end the first time when Graham Bell invented and tested Telephone ?
  15. Name the voice-activated personal assistant that comes with iPhone 4S ?
  16. Can You identify from the logo, which company we are talking about ? 
  17. Streak, Aero, Venue are some of the phones of this company. Name the company ?
  18. Which company launched the first Mobile Phone ?
  19. What is QR Code (expand) ?
  20.  Telecom & Technology Quiz Of the Day ? Can You Identify Him ? (hint: see the background of the image)



    21.In telecom parlance what is IVR ?
    22. 'Circles', ‘Sparks’, ‘Hangouts’, ‘Huddle’ are some of the features in which product ?



Answer
  1. Asymmetric Digital Subscriber Line,Or Asymmetric digital subscriber line
  2. Microsoft Music Player
  3. Microsoft
  4. ASUS
  5. Active-matrix organic light-emitting diode
  6. Nokia
  7. Near Field Communication
  8. Universal Mobile Telecommunications System
  9. Apple Computer (now it is known as Apple Inc.)
  10. Orkut
  11. Android and Danger Corporation.
  12. Samsung
  13. Japan
  14. Thomas Augustus Watson
  15. Siri
  16. Nokia Siemens Networks  (NSN)
  17. Dell
  18. Motorola
  19. Quick Response Code.
  20. Pichai Sundarajan, better known as Sundar Pichai is an employee at Google
  21. Interactive Voice Response.
  22. Google+

This quiz is derived from MTNL Mumbai's Facebook Page.
Please Like- https://www.facebook.com/mtnlmumbai



Being a telecom service provider, They have started a telecom quiz to engage users.
Hope it will be useful to you in polishing your basic telecom knowledge.



25 November, 2012

Logo with image of Animal & Bird.



Logos with image of Animal.         

There are a host of companies in which some animals or birds are integral part of their logo or brand. When the brand relates itself with the characteristics of that animal it might use the image in its logo.

Dove is a classic example, where through logo you want to showcase something soft. Just have a look at various logos where animals or birds are being used.
Similarly Indus Tower a joint Venture of Airtel, Vodafone India and Idea for sharing infratel uses an image of an Horse in its logo.
Similarly PUMA the footwear giant uses the image of a Cougar (mountain lion) in itslogo.
Syndicate Bank. One of the Public Sector Bank of India uses the image of a Dog alongside its logo. The Dog shows trust and always on vigil at the same time friendly.
Unilever the giant distributor has some of images of animals and birds in its logo. If you see carefully you can find fish & Bird.

Similarly Future Group, the Indian Retail Giant also has a bird, rather Golden Bird in its logo.

Another Indian Brand Fevicol uses Elephant in its logo.The Elephant is a symbol of ultimate power.Even two elephants are unable to separate the adhesiveness of Fevicol.

Also Boroline the antiseptic cream also has Elephant in its logo

If you see Zynga, one of the largest and popular developers of online games like Farmville, Citiville etc has a BullDog in its logo.The Dogs name is Zinga which belongs to Mark Pincus, But due to non-availability of the Domain he took Zynga.
In another classic the "Panda" is used in WWF (world wildlife fund) logo
Lacoste the apparel giant has an crocodile which you can see in every Lacoste product.
Similarly Nestle has a birds nest which shows compassion in its logo.







21 November, 2012

Quikr.com Campaign


Quikr.com
Online classifieds site Quikr.com has released a TVC to communicate an innovation, wherein customers can transact through a missed call. Through ‘Bob Biswas’ enacted by Saswata Chaterjee in the film Kahaani.

The objective of the campaign was to reach out to a large section of consumers through just a miscall.

The ad shows ‘Biswas’ seated in a packed cafe. He look at people around him, before stripping down to his vest and brief and standing on the. He thanks everyone for their attention and say he has an apartment at Amboli and goes on to list its features like western toilet, multiple use. He asks if anyone would be interested in renting it. He finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar na’.

The voice over says, “Ghar ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers aur sellers quikrrrrrrrrrrrrr.

Bob Biswas then makes the missed call and is surrounded by  people interested in renting his apartment with money Then Bob shows his the gun from his bag. (the gun used in the movie Kahani Perhaps for selling). This ad will make Quikrr have some differentiation from other online portals.

19 November, 2012

Indian State Tourism and tagline

India has some of the beautiful places on earth, Now India is promoting very aggressively its tourism under the tagline “Incredible India”
Various States are also promoting their tourism in a aggressive manner. Some of them are using a tagline to attract and showcase their uniqueness. Have a look and which state are going on your next vacation ?

  1. “Scenic, Serene, Sublime” is the tagline of which Indian State Tourism ?
  2. This Indian State markets its tourism Industry by using this tagline “ God’s own country” Name it ?
  3. “One State. Many Worlds” is the tagline of which state’s tourism board ?
  4. This state tourism board has a innovative tagline taken from Inida Tourism “The Incredible state of India” Name it ?
  5. “Paradise Unexplored” is being used by which tourism board to promote it ?
  6. “The heart of Incredible India” is the tagline of which state’s Tourism board
  7. True to its name this Indian state markets its tourism under “paradise on earth” Name it ?
  8. “The landmark created by nature” is the tagline of which State ?
  9. "Everything is Possible" which state changed its tagline previously it was  “Essence of Incredible India” of this state tourism board. Name it ?
  10. “Enchanting” is used as tagline to describe its state tourism board name it ?
  11. “A new experience” is the punchline used by thisTourism to promote itself.
  12. “Full of surprises” is the tagline  of which state tourism
  13. Sun, Sea And sand is the tagline of Andaman & Nicobar Island.
  14. "Unlimited" with this concept  which state tourism board is promoting itself ?
  15. "Amazing Heritage, Grand Experience." is used as tagline to describe its state tourism board name it ?
  16. 16. This state has a new campaign featuring SRK and the State tagline is "Sweetest Part Of India". Name the State.


These three states have tagline associate with their name, Have A Look

"Unfogettable Himachal” is the tagline used by Himachal Pradeh tourism .
"Blissful Bihar" is the tagline  of Bihar tourism.
“Enchanting Tamilnadu” is used as tagline to describe Tamilnadu Tourism.




Answers
  1. Odisha
  2. Kerala
  3. Karnataka
  4. Rajasthan
  5. North East
  6. Madhya Pradesh
  7. J&K (Jammu and Kashmir)
  8. Goa
  9. Andhra Pradesh
  10. TamilNadu
  11. Jharkhand
  12. Chhattisgarh
  13. Andaman & Nicobar Island
  14. Maharashtra.
  15. Uttar Pradesh
  16. West Bengal

Browser logo

Identify these browsers from their logos
Some are easy while some are difficult.
Give your answer in comment.

Answers
1-
2
3
4
5
6
7
8
9

16 November, 2012

One-word Tagline

Can One word be a tagline of a brand ???
Some says--- One word can obviously be a tagline ! (Because it is easy to remember)

While other says---One word is far too open to interpretation.


Perhaps if a brand has the budget to inundate us with enough messages that it successfully interprets for us what the company means to express with that one word, maybe then one word can become a tagline over a period of  time. But the important formula is it should reflect the company's personality in it.

Some of the brands which have a single word or one word tagline are as follows. And mind it they are really successful in their industry and leader also.

Visa- Go

Mahindra- Rise

HP- Invent

Bindass- Restless

(Bindass is a Tv channel of India with youth centric content)

Star Sports-Believe

After Bindass channel star sports also has came with the new tagline "Believe"

Lakme- Reinvent

3M- Innovation

Nissan- Shift_  
Now Nissan has a new tagline- Innovation That Excites.

We would suggest if you have the power to spend a whole lot of amount with a tagline that showcase your brand then go for it.

12 November, 2012

Happy diwali

The Quizone Team wishes you all a Happy ,Safe and Prosperous Diwali.

06 November, 2012

Mindtree- Welcome to Possible

Mindtree the tech company recently changed its logo and tagline
The tagline is- Welcome to Possible

The logo represents

03 November, 2012

GetMyMeal.in

Getmymeal.in- Let's Celebrate Together.
Getmymeal is offering services for 
corporate catering, 
birthday parties, 
take home chef etc
at a reasonable rate. Some of the big names in the industry are their client.

If you want to avail Getmymeal's service in Mumbai call them at 022-60606666
Let's Celebrate Together.

29 October, 2012

Windows 8 Campaign

Microsoft has started a very aggressive campaign for Windows 8, their latest Operating system.
The tagline of Windows 8 is- "Everything at Once"
The main message is with Windows 8, You can do everything at once be it your PC or Surface or laptops. 
The song has been sung by Lenka. and has been getting good review. Hopefully windows 8 take Microsoft to new heights.

07 October, 2012

QOTD- Question Of The Day

QOTD-29
"Gyaano and Mobo" with which company you will associate these two characters ?

QOTD-28
"Open Your World" is the tagline of which company ?

QOTD-27
This logo is of which company ?



QOTD-26
"At the speed of ideas" is the tagline of which company ?

Answers
QOTD-26- Alcatel Lucent
QOTD-27- Alcatel Lucent
QOTD-28- Heineken
QOTD-29- ICICI Direct. (http://allaboutonlineads.blogspot.in/2013/03/icici-securities-gyaano-and-mobo.html) for more details about Gyaano and Mobo visit this link.

QOTD-25
"Quality Healthcare for all" is the tagline of which hospital ?

QOTD-24
"Stay Protected" is the tagline of which company ?

QOTD-23
"Ek Nayi Soch" is the tagline of which brand ? (this is a Indian inverter and batterie giant)

QOTD-22
Which auto company's tagline is this "Above and Beyond" ?

QOTD-21

Which is the partner of BSNL in Internet Data Centre ?

Answers
QOTD-21- Sai Infosystem (India) Ltd.
QOTD-22-  Land Rover.
QOTD-23- Su-Kam
QOTD-24- Bisleri
QOTD-25- Hinduja Hospital (Mumbai)

QOTD-20
"there is a lot to be won" is the quirky tagline of a condom ? Can you name it ?

QOTD-19
"Cultivating the world" is the tagline of this brand. Name it ? (Mallika Srinivasan is the CEO of this company)

QOTD-18
"what learning can be" is the tagline of which company ?

QOTD-17
Whose logo is this ?






QOTD-16
This tech company believes "Welcome to Possible", This is also the tagline of this tech company. Name it ?

Answer
QOTD-16- Mindtree
QOTD-17- NYSE Euronext
QOTD-18- Educomp
QOTD-19- TAFE
QOTD-20- SKORE Condom


QOTD-15
An e-commerce portal is promoting itself with this tagline "Get Smart About Style" Name it ?

QOTD-14
"sab kuch bikta hai" with which portal will you associate this tagline ?


QOTD-13
Whose logo is this. (hint- This is a logo of a big publication house)









QOTD-12
"Incredibly Creative" is the tagline of this device. Name it ?

QOTD-11
This company believes "Better Sound Through Research" name it ?


Answer-
QOTD- 11- Bose
QOTD-12 - Samsung Galaxy Note 2
QOTD-13 - Random House
QOTD-14- OLX
QOTD-15- ZOVI


QOTD-10
Identify the logo ? (hint- this company produces a product which is also sweet)




QOTD-9
Identify the logo ? (hint- this company produces a product which is sweet)






QOTD-8
Sachin Tendulkar is promoting an water purifier brand. Name it ?

QOTD-7
This country is promoting its tourism under this tagline "Wonder of Asia". Name the country ?

QOTD- 6
On World heart day this brand made a huge campaign named "SUPER DAD". Where the theme was Heart age Finder. Name the Brand ? and which company it belongs to ?

Answer-
QOTD- 6--  Saffola (Marico)
QOTD- 7--  SriLanka.
QOTD- 8--  Livpure
QOTD- 9--  Shree Renuka Sugars
QOTD- 10--  Balrampur Chini

QOTD-5
"One partnership. Endless possiblities: is the tagline of which company ?

QOTD- 4
"Tomorrows Answers Today" is the tagline of which company ?

QOTD-3
This Indian telecom company is listed in NYSE. Name it ?

QOTD- 2
This car markets itself under the tagline "Your Signature to Success" Name the car ?

QOTD- 1

Name the Airlines which has someof the best campaigns like Pioneering Spirit and more recently Nonstop You ? (clue: this is a star alliance member)


Answers- 

QOTD- 1--    Lufthansa Airlines.
QOTD- 2--    Fluidic Elantra (from Hyundai)
QOTD- 3--     MTNL
QOTD- 4--     Akzonobel
QOTD- 5--     Boeing

05 October, 2012

Random taglines

In this post we will be sharing taglines of various brands. It might so happen that some of them might be repeated.

Dost Har Mod Par- Indicash ATM (whitelable atm of TATA)

Mahindra Reva e2o- Future of Mobility


Sandisk- Store Your world in ours.

Fiat- Hello Life

levis- Go forth


Vespa- Fashion unchanged


BASF- The Chemical Company


Makers- Fashion for us


Raymond Made-to Measure- Just made for you.


Ford- Go Further


Adhitz- Advertising  for all budgets.


Reliance Industries Limited- Growth is life


Reliance Mobile- Simply Better


GE- Imagination at work


Ford- Go further


Dominos- Yeh Hai Rishton ka Time & also Khusiyon ki home delivery


Helios- The watch Store

Bingo Mad Angles-  Har angle se mmmm....

Titan- Be more


Sonata- Wait mat kar

ACC Cement- Sada Atoot Raho

Sukam- Ek Nayi Soch

Land Rover- Above and Beyond

The tagline of
Phillip Capital - Your Partner in Finance.

The tagline of Fropper.com - No One's a stranger

27 September, 2012

Paint Companies Logos and Taglines

Here are the taglines of various paint companies along with the logo.

Tagline of Dulux- Dulux- Let's colour

The logo of Dulux



Dulux Velvet Pearl Glo- Chamak Rahe Ho Tum (Farhan Akhtar is promoting this brand, He has replaced Shahid Kapoor and Boman Irani)


Asian paints new logo


Kansai Nerolal Paints Limited - the logo is denoted by KN the abbreviation of Kansai & Nerolac.








Shalimar Paints logo- This logo is an abbreviation of the full name Shalimar Paints "SP"








Nippon Paint- Renew Your World
















Berger Paints- Paint your imagination



Jenson & Nicholson Paints-



26 September, 2012

Asian paints new logo

asian paints  has changed there logo to a fluidic version The new logo of asian paints is ap written in a fluidic manner.
The timing for this campaign is perfect. As festive season is approaching and every other paint companies are promoting very aggressively. Asian Paints the leader has changed there logo. 

Previously the logo was the full name asian paints. Now the abbreviation is taken into the logo ap
perhaps the change of logo will give more brand recall to this leading brand.

24 September, 2012

TV programmes and taglines

There a host of channels in Indian television Industry and different types of programmes are coming on all these channels. Some of these programmes generally Reality Shows are differentiating from the crowd by adding a tagline  (punchline). Just have a look at some of the taglines of some well known programmes in Indian television.



BiGG BOSS 7-  साथ 7
                            Saath 7
DID Super Moms- Ab Hai Moms Ki Baari 

Splitsvilla 6- Hot as Hell

Savdhaan India 2- India Fights Back.

SaReGaMaPa  2012- Hum jaante hain, aap sachche sur pehchante hain.

India Got Talent ( IGT season 3)- Lehra de apne hunar ka parcham.

SurKshetra- Where music wins

Madhubala- Ek Ishq Ek Junnon

Balika Vadhu- Kacchi Umar Ke pakke Rishte

Roadies 9- Everything or Nothing

Splitsvilla- Love gone wild

Jhalak Dikhla jaa- Dancing with the stars ( on colors tv)

Big Boss 6- Alag che


20 September, 2012

TATA Motors- Ek Kadam Aagey

Tata  Motors for its commercial vehicles launched a new campaign under the tagline "Ek Kadam Aagey".
The story line of the advertisement is very appealing. i.e. what Tata's advanced Commercial Vehicle do in a common man's life. From bringing milk from Gujrat to bring tea from Assam they are playing a very important part in our lives albeit in a different way. How it is helping in mitigating distance between the producer and the final consumer.

This commercial of TATA commercial vehicles has succeeded in creating a connection with the people. But how much potential buyer has been impacted only time will tell.

17 September, 2012

Question Of The Day 1



QOTD-10
Identify the logo ? (hint- this company produces a product which is also sweet)




QOTD-9
Identify the logo ? (hint- this company produces a product which is sweet)






QOTD-8
Sachin Tendulkar is promoting an water purifier brand. Name it ?

QOTD-7
This country is promoting its tourism under this tagline "Wonder of Asia". Name the country ?

QOTD- 6
On World heart day this brand made a huge campaign named "SUPER DAD". Where the theme was Heart age Finder. Name the Brand ? and which company it belongs to ?

Answer-
QOTD- 6--  Saffola (Marico)
QOTD- 7--  SriLanka.
QOTD- 8--  Livpure
QOTD- 9--  Shree Renuka Sugars
QOTD- 10--  Balrampur Chini

QOTD-5
"One partnership. Endless possiblities: is the tagline of which company ?

QOTD- 4
"Tomorrows Answers Today" is the tagline of which company ?

QOTD-3
This Indian telecom company is listed in NYSE. Name it ?

QOTD- 2
This car markets itself under the tagline "Your Signature to Success" Name the car ?

QOTD- 1

Name the Airlines which has someof the best campaigns like Pioneering Spirit and more recently Nonstop You ? (clue: this is a star alliance member)


Answers- 

QOTD- 1--    Lufthansa Airlines.
QOTD- 2--    Fluidic Elantra (from Hyundai)
QOTD- 3--     MTNL
QOTD- 4--     Akzonobel
QOTD- 5--     Boeing 

13 September, 2012

Countries and their taglines.

Now many countries are promoting their Tourism Industry very aggressively. Countries like Australia, Singapore and ASEAN countries like Thailand, Malaysia have been very aggressive in this fron

So does a tagline help to market the Tourism Industry ? Certainly Yes !!!

Just have a look at the following taglines of some the Countries Toursim board.

India- Incredible India

Australia- There's nothing like Australia

Great Britain- You're Invited.

Vietnam- Timeless Charm

Bhutan- Happiness is a place

Philippines- Its more fun in the Philippines

Srilanka- Wonder of Asia

12 September, 2012

Maruti Suzuki Ritz- Joy Inside.

Maruti Suzuki Ritz started its new campaign under the tagline "Joy Inside".

With new premium dual tone interiors and an elegant waterfall console design, experience it all with the all new Ritz!

A joyful journey begins with the all new Maruti Suzuki Ritz. Thoughtfully crafted to enhance your driving experience, come feel the "Joy Inside" while driving it. 

Maruti suzuki is also running an online campaign which is pretty clean, and like the beautiful interiors it is truly Joy Inside.

The TVC of Maruti Suzuki Ritz is also beautifully done. How the wife manages to get a diamond ring in the Ritz moment is the main theme. although  she is trying to get the diamond ring from her husband during watching TV and other moments is the theme.

The wife (Mandy Takhar has played the wife role in this ad) wants the diamond ring as a present. And there are moments in home while reading newspaper, sipping tea, watching TV where she is unable to get her present. The husband is engrossed in watching TV might be a reason. But in Ritz they are bale to find the perfect moment. And it is aptly said “Joy Inside”


The Maruti Suzuki Ritz ad is really nice and the background music is just perfect for the perfect car.

11 September, 2012

ooVoo Has it covered


 OOVOO the portal has started its online campaign very aggressively. the message is very clear and simple.
i.e ooVoo- Has it covered

If you want Video chat with HD qualitym on your desktop or tablet or Mobile then OOvOO is the answer.
It claims to have more than 40 million user worldwide and there is a possibility of a 12 way video chat simultaneously whereas google circle has a 9 way video conferencing facilities.


the message has been very clearly shown in this campaign

Free Video Chat the USP has been on focus. And where a user can use ooVoo is ther next question which comes into mind. the answer lies int he fact that we can use it in Mobile, Computer or latest craze the Tablets.

And true to its omnipresence ooVoo is in PC, MAC, ANDROID, iPHONE, And now it is in Facebook.

Renault Scala


Renault the French Auto giant launched its sedan SCALA. In online media it has started marketing this car under the theme " It's Time to Step Up"

"Life is all about moving to the next level" this is the clear message which has been tried to convey through this campaign. 

Renault uses a very powerful tagline - Drive the Change.






01 September, 2012

LIC Campaign

India's largest Life Insurer Life Insurance Corporation of India (LIC), today unveiled its new campaign Glorious 56 years since 1956. The message is "making millions smile with assurance"
the message has been described very vividly with smileys in a colourful manner

the main message about trust and assurance has been given by making millions smile with assurance.
and lastly the the glorious 56 years since 1956 is being enforced by LIC.