07 December, 2014

MTNL Mumbai Mauritius Contest

MTNL Mumbai the leading telecom service provider is conducting a contest in its social media, where contestant can post their video of happiness. and they can win a grand prize. any guesses ?

Its a trip to Mauritius to a couple. Its really a grand prize in the social media sphere. generally brands give prizes like, vouchers, movie tickets, pen drives etc or a product of their company. But MTNL is giving a grand prize. The intention might be to create a big impact in social media. The other reason may be MTNL has a 100% subsidiary in Mauritius. and through this contest they are promoting the brand Chili of MTML.

Now every brand is trying to woo its prospective customers through social media, its good to see a PSU brand actively promoting its brand. 



You can get more details about the contest in 

https://www.facebook.com/mtnlmumbai

14 November, 2014

Abbott- New tagline

Abbott has started its new corporate identity campaign, on he theme of Celebrate Life

Through this campaign Abbott is changing its tagline from A promise for life to Celebrate Life.
The main idea may be Abbott want to position itself as a wellness company.

22 October, 2014

09 October, 2014

World Trade Center- New Logo.

The World Trade Center has a new logo, designed by branding agency Landor Associates.





08 October, 2014

TheMomentSheSaidYes.jpg ad by Norton

Norton's  TheMomentSheSaidYes.jpg ad

It’s more than just data. It’s your life. 


Norton- Protecting the Stuff that matters. 
This ad is a powerful presentation of how it has become important to protect your valuable data, picture, financial info, social info, password etc.

03 October, 2014

Nescafe ad- Stand up Comedy #ItAllStarts

Nescafe has created a wonderful ad to promote its flagship coffee brand. The theme of the advertisement is "Lets get started"

The ad revolves around Rishi a stand up comedian who stammers, how people cracked joke at him how his family looked a this stammering and how he evolved all the story has been told in 2 minutes.


The music is so soothing and appropriate for the ad.



The ad script is as follows.

The biggest st.. st... strength of a st... st... stammering comedian is
ssss. suspense

(laugh)

But not every audience is as pa... pa... patient as you.

I get st... st... stuck
They move on.
Sss.... sorry sir.

My fa... family used to say, tell us a joke quickly.

N... Now they say f... forget the joke, just tell quickly
(laugh)

But I am also st... st... stubborn.
wont leave without telling my joke.

(he takes a nescafe and see thebuffering symbol while browsing in his tablet)

So I explained o my f... friends
It takes time to bu.. bu... bu.. buffer.
I explained o my la... landlord

Comedian- I asked for two.. two.. two.. two, he gave me eight.
Landlord- two two two two- eight Very funny.
That these days even jokes comes in in..in... in.. installments.

Comedian-my jokes are longer than the hands of law

Thank god for the coffee.

Isne mujhe lagaye rakha aur aapko jagaye rakha

My name is Ra.. Ra.. Ra.. Rishi.

At last Rishi says
Lets get started

and everybody applauds

The advertisement ends with "It all starts with a Nescafe."

Schmitten Luxury Chocolates Advertisement.



Priyanka Chopra has been roped by Rajhans (Desai-Jain) Group to promote their ‘Luxury Chocolates’ brand Schmitten. The Rajhans (Desai-Jain) Group want to bring the best of Swiss chocolate to India, through Schmitten.

A TV commercial has been done by Publicis team to promote the brand.

The advertsement is set in the style of a Broadway musical. In he advertisement Priyanka Chopra eluding those trying to pry her Schmitten. Priyanka sings, that her chocolate is hers and not to share.




Watch  the TVC at
https://www.youtube.com/watch?v=wc8SzYJNe38

02 October, 2014

MARUTI SUZUKI CIAZ Advertisement

MARUTI SUZUKI   has roped in Ranveer Singh as its brand ambassador for promoting its latest model CIAZ

Tagline of Ciaz- Make way for the Ciaz.

The advertisement has properly shown the tagline, where a bevy of cars give way to the CIAZ when they see its approaching from behind. The ad is nicely shoot and music is perfect.



Maruti Suzuki's tagline Way of Life.

16 July, 2014

Twitter Contest in India – The Real Picture

Twitter and Social Media Contest in India – The Real Picture

Now in order to trend in social media a lot of brands are conducting contest in Twitter to promote their hashtag. But what I have observed some people (may be from the digital agency itself ) won the prizes. They tweet about hundred and more tweets in 3-4 hour.  There are a handful of contestants winning in various tweet contest may be a testimony to that.

I would love to share their details, But privacy is a big reason for non-disclosure.
If you see a winners name starting with @cmd....... or @swat....... @imbe.... then chances are that you can guess it right.

Does Brand benefits ? Does the hashtag really helps  ?
The answer is No. If  5 people send 800 tweets mentioning your #tag and another 300 people with 400 #tags.
Your total comes to around 1200 hashtags but those 800 have a very low impact coz it will not reach others through the social media effect.

Now brands have to decide whether they want to give the prize to those 5 or among those 33 who are genuine.


But I have seen some contest where quality tweets are considered not the 5 odd people who only participate to win for the prizes.

#TwittercontestinIndia #hashtagbusiness #Reality

25 June, 2014

Yo App- details

"Yo" App

Yo tagline-  It's that simple

Fonder & CEO of Yo App- Or Arbel

Or Arbel co-founder and CEO of Yo has announced that he has managed to  secure $1.2 million in funding for his super simple but highly effective app YO.

It was revealed last week that the Yo app had been hacked by a group of students from Georgia Tech University.

The students had managed to push Yo alerts to random users’ phones and read personal data from the company’s database. They let Arbel know by sending him an alert that said “YoBeenHacked”. Arbel quickly took the app down and fixed the holes.

Also One of the students hacker got the job in YO.

Are You using YO ?

      


















Founder of Yo App Or Arbel


10 June, 2014

Limca wali pyaas- Kareena Kapoor ad

In this summer Limca has started its new campaign on the theme Limca wali pyaas.

Kareena Kapoor is the brand ambassador for this campaign.
This ad perhaps has been inspired from one of the most beautiful film by Kareena Kapoor Jab We Met. in the movie she misses the train which has been the turning point off the movie. Similarly in the ad Kareena Kapoor has to take  train but the long queue and scorching summer  she misses the train and takes a lica to quest her thirst.





The lyrics for the ad are as follows.
Limca wali pyaas
Sar kyon tera chakaraye ?
Jab safar pe hai  tu jaye !

Sar kyon tera chakaraye ?
Jab safar pe hai  tu jaye !

Aaja pyase paas hamare
Limca tujhe pilaye
Limca tujhe pilaye

Lime n Lemony Limca.

Limca wali pyaas

09 June, 2014

HE deodorants- BE INTERESTING

In India HE deodorants has launched with the 6 fragrances.
Hrithik Roshan is the brand ambassador for HE deodorants.
The tagline for HE deodorants is  BE INTERESTING

The website is really cool one with Hrithik Roshan walking a tiger

checkout more at
http://hebeinteresting.com/

05 June, 2014

Vodafone Zoozoo ads- An inspiration from reality shows.

During IPL 7 Vodafone aggressively advertised with the theme from various reality shows. Vodafone tried to market its latest offerings or offerings which have a big impact on its topline were promoted through Zoozoo- Reality show combine.

A lot of you must have noticed it. Take a look.

Special Number- Int his ad Zoozoo came and performed, but zoozoo with special appearance and energetic music got full marks (10,10,10) while other get less score. this show how a special number can help. The inspiration for this ad may be Zhalak Dikhla Za, or DID or any dance reality shows.




Live Demo of latest Smartphone
In another ad zoozoo demonstrated various use of smartphones through giving demo in humorous ways how it can chop, scan, stir with smartphone. The cue was taken from TV shopping channels like Home Shop 18, Telebrands, etc.


Live Chat-
Vodafone is the sponsor of Bigg Boss so how can it miss it from these series of ads. !
In Bigg  Boss house everyone goes in front of camera for their small to small grievances but not everytime they get the help But when zoozoos complain Vodafone promises for instant help 24*7 through Live chat facility.

02 June, 2014

"Government Made Easy"

"Government Made Easy" with which website you would associate these slogan ?

Ans- blog.usa.gov
        www.usa.gov


20 May, 2014

WeChat TV Ad - Katrina meets Jaat boy

Wechat the messaging app has started its new campaign during IPL with the theme #StartHere

Katrina…Thaari Bhains Ki Aankh.

No relationship is long distance with WeChat's video call.
Watch Jaat boy in search for a soulmate for his Katrina via WeChat's video calls.



The ad ends with LOL by the Jaat Boy.



After This Jaat Boy ad Wechat has started a new campaign on the theme No Voice No Fun.

In the advertisement The sound goes mute for the first half of the ad and the VOICE OVER (VO) ends the ad with No Voice No Fun. Wechat.