MTNL Mumbai Mauritius Contest

MTNL Mumbai the leading telecom service provider is conducting a contest in its social media, where contestant can post their video of happiness. and they can win a grand prize. any guesses ?

Its a trip to Mauritius to a couple. Its really a grand prize in the social media sphere. generally brands give prizes like, vouchers, movie tickets, pen drives etc or a product of their company. But MTNL is giving a grand prize. The intention might be to create a big impact in social media. The other reason may be MTNL has a 100% subsidiary in Mauritius. and through this contest they are promoting the brand Chili of MTML.

Now every brand is trying to woo its prospective customers through social media, its good to see a PSU brand actively promoting its brand. 

You can get more details about the contest in 

https://www.facebook.com/mtnlmumbai

Abbott- New tagline

Abbott has started its new corporate identity campaign, on he theme of Celebrate Life

Through this campaign Abbott is changing its tagline from A promise for life to Celebrate Life.
The main idea may be Abbott want to position itself as a wellness company.

Mini Cooper Ad where Usain Bolt as a kid

Latest ad of Mini Cooper where Usain Bolt as a kid  has been portrayed.

World Trade Center- New Logo.

The World Trade Center has a new logo, designed by branding agency Landor Associates.

TheMomentSheSaidYes.jpg ad by Norton

Norton's  TheMomentSheSaidYes.jpg ad

It’s more than just data. It’s your life. 

Norton- Protecting the Stuff that matters. 

This ad is a powerful presentation of how it has become important to protect your valuable data, picture, financial info, social info, password etc.

Nescafe ad- Stand up Comedy #ItAllStarts

Nescafe has created a wonderful ad to promote its flagship coffee brand. The theme of the advertisement is "Lets get started"

The ad revolves around Rishi a stand up comedian who stammers, how people cracked joke at him how his family looked a this stammering and how he evolved all the story has been told in 2 minutes.

The music is so soothing and appropriate for the ad.



The ad script is as follows.

The biggest st.. st... strength of a st... st... stammering comedian is
ssss. suspense

(laugh)

But not every audience is as pa... pa... patient as you.

I get st... st... stuck
They move on.
Sss.... sorry sir.

My fa... family used to say, tell us a joke quickly.

N... Now they say f... forget the joke, just tell quickly
(laugh)

But I am also st... st... stubborn.
wont leave without telling my joke.

(he takes a nescafe and see thebuffering symbol while browsing in his tablet)

So I explained o my f... friends
It takes time to bu.. bu... bu.. buffer.
I explained o my la... landlord

Comedian- I asked for two.. two.. two.. two, he gave me eight.
Landlord- two two two two- eight Very funny.
That these days even jokes comes in in..in... in.. installments.

Comedian-my jokes are longer than the hands of law

Thank god for the coffee.

Isne mujhe lagaye rakha aur aapko jagaye rakha

My name is Ra.. Ra.. Ra.. Rishi.

At last Rishi says
Lets get started

and everybody applauds

The advertisement ends with "It all starts with a Nescafe."

Schmitten Luxury Chocolates Advertisement.

Priyanka Chopra has been roped by Rajhans (Desai-Jain) Group to promote their ‘Luxury Chocolates’ brand Schmitten. The Rajhans (Desai-Jain) Group want to bring the best of Swiss chocolate to India, through Schmitten.

A TV commercial has been done by Publicis team to promote the brand.

The advertsement is set in the style of a Broadway musical. In he advertisement Priyanka Chopra eluding those trying to pry her Schmitten. Priyanka sings, that her chocolate is hers and not to share.

Watch  the TVC at
https://www.youtube.com/watch?v=wc8SzYJNe38

MARUTI SUZUKI CIAZ Advertisement

MARUTI SUZUKI   has roped in Ranveer Singh as its brand ambassador for promoting its latest model CIAZ

Tagline of Ciaz- Make way for the Ciaz.

The advertisement has properly shown the tagline, where a bevy of cars give way to the CIAZ when they see its approaching from behind. The ad is nicely shoot and music is perfect.

Maruti Suzuki's tagline Way of Life.

Twitter Contest in India – The Real Picture

Twitter and Social Media Contest in India – The Real Picture

Now in order to trend in social media a lot of brands are conducting contest in Twitter to promote their hashtag. But what I have observed some people (may be from the digital agency itself ) won the prizes. They tweet about hundred and more tweets in 3-4 hour.  There are a handful of contestants winning in various tweet contest may be a testimony to that.

I would love to share their details, But privacy is a big reason for non-disclosure.

If you see a winners name starting with @cmd....... or @swat....... @imbe.... then chances are that you can guess it right.

Does Brand benefits ? Does the hashtag really helps  ?

The answer is No. If  5 people send 800 tweets mentioning your #tag and another 300 people with 400 #tags.

Your total comes to around 1200 hashtags but those 800 have a very low impact coz it will not reach others through the social media effect.

Now brands have to decide whether they want to give the prize to those 5 or among those 33 who are genuine.

But I have seen some contest where quality tweets are considered not the 5 odd people who only participate to win for the prizes.

#TwittercontestinIndia #hashtagbusiness #Reality

Yo App- details

"Yo" App

Yo tagline-  It's that simple

Fonder & CEO of Yo App- Or Arbel

Or Arbel co-founder and CEO of Yo has announced that he has managed to  secure $1.2 million in funding for his super simple but highly effective app YO.

It was revealed last week that the Yo app had been hacked by a group of students from Georgia Tech University.

The students had managed to push Yo alerts to random users’ phones and read personal data from the company’s database. They let Arbel know by sending him an alert that said “YoBeenHacked”. Arbel quickly took the app down and fixed the holes.

Also One of the students hacker got the job in YO.

Are You using YO ?

      

Founder of Yo App Or Arbel

Limca wali pyaas- Kareena Kapoor ad

In this summer Limca has started its new campaign on the theme Limca wali pyaas.

Kareena Kapoor is the brand ambassador for this campaign.
This ad perhaps has been inspired from one of the most beautiful film by Kareena Kapoor Jab We Met. in the movie she misses the train which has been the turning point off the movie. Similarly in the ad Kareena Kapoor has to take  train but the long queue and scorching summer  she misses the train and takes a lica to quest her thirst.

The lyrics for the ad are as follows.
Limca wali pyaas
Sar kyon tera chakaraye ?
Jab safar pe hai  tu jaye !

Sar kyon tera chakaraye ?
Jab safar pe hai  tu jaye !

Aaja pyase paas hamare
Limca tujhe pilaye
Limca tujhe pilaye

Lime n Lemony Limca.

Limca wali pyaas

HE deodorants- BE INTERESTING

In India HE deodorants has launched with the 6 fragrances.
Hrithik Roshan is the brand ambassador for HE deodorants.
The tagline for HE deodorants is  BE INTERESTING

The website is really cool one with Hrithik Roshan walking a tiger

checkout more at
http://hebeinteresting.com/

Vodafone Zoozoo ads- An inspiration from reality shows.

During IPL 7 Vodafone aggressively advertised with the theme from various reality shows. Vodafone tried to market its latest offerings or offerings which have a big impact on its topline were promoted through Zoozoo- Reality show combine.

A lot of you must have noticed it. Take a look.

Special Number- Int his ad Zoozoo came and performed, but zoozoo with special appearance and energetic music got full marks (10,10,10) while other get less score. this show how a special number can help. The inspiration for this ad may be Zhalak Dikhla Za, or DID or any dance reality shows.

Live Demo of latest Smartphone
In another ad zoozoo demonstrated various use of smartphones through giving demo in humorous ways how it can chop, scan, stir with smartphone. The cue was taken from TV shopping channels like Home Shop 18, Telebrands, etc.

Live Chat-
Vodafone is the sponsor of Bigg Boss so how can it miss it from these series of ads. !
In Bigg  Boss house everyone goes in front of camera for their small to small grievances but not everytime they get the help But when zoozoos complain Vodafone promises for instant help 24*7 through Live chat facility.

"Government Made Easy"

"Government Made Easy" with which website you would associate these slogan ?

Ans- blog.usa.gov
        www.usa.gov

WeChat TV Ad - Katrina meets Jaat boy

Wechat the messaging app has started its new campaign during IPL with the theme #StartHere

Katrina…Thaari Bhains Ki Aankh.

No relationship is long distance with WeChat's video call.
Watch Jaat boy in search for a soulmate for his Katrina via WeChat's video calls.


The ad ends with LOL by the Jaat Boy.



After This Jaat Boy ad Wechat has started a new campaign on the theme No Voice No Fun.

In the advertisement The sound goes mute for the first half of the ad and the VOICE OVER (VO) ends the ad with No Voice No Fun. Wechat.

Snapdeal.com "Ab savings aapke Haath mein"

Snapdeal.com "Ab savings aapke Haath mein"


Snapdeal.com has started its latest campaign featuring  Pulkit Samrat with the theme of Ab savings aapke Haath mein.

Now every e-commerce portals are promoting their Mobile Applications aggressively, be it Flipkart, OLX, QUIKR or Amazon. Snapdeal.com has taken  Pulkit Samrat as its brand ambassodor for this campaign.  Pulkit Samrat  after his Airtel and Sprite commercial is at a high recall value.

The theme of the Campaign is Savings. Now one can save with Snapdeals Application in his mobile where one can get best price which will result in savings.The Snapdeal Applications is available for Android, IOS and Windows phones.

Chevrolet cars In India

Here is a list of Chevrolet cars In India, Which one is your favourite ?

Spark

Beat. 

SAIL U-VA.  

SAIL  

Enjoy 

Cruze 

Captiva 

Tavera

Abbreviation of some corporations's Name.

Abbreviation of some corporations's Name.

3M — Minnesota Mining and Manufacturing Company
AT&T — American Telephone and Telegraph Company
Adidas — Adolf (Adi) Dassler
Amoco — AMerican Oil COmpany
AOL —America Online
Amul— Anand Milk Union Limited
BMW— Bayerische Motoren Werke
BBC — British Broadcasting Corporation
BenQ — Bringing Enjoyment and Quality
BHP — Broken Hill Proprietary
BSNL — Bharat Sanchar Nigam Limited
BP — British Petroleum

BT- British Telecom
BPL — British Physical Laboratories
BASF— Baden Aniline and Soda Factory
BEML— Bharat Earth Movers Limited
BHEL— Bharat Heavy Electricals Limited
CEAT — Cavi Elettrici e Affini Torino
Capcom— Capsule Computers
CDAC — Centre for Development of Advanced Computing
COLT — City Of London Telecom
ESPN— Entertainment and Sports Programming Network
GE- General Electric.
HDFC— Housing Development Finance Corporation Limited
HCL— Hindustan Computer Limited
HTC— High Tech Computer CorporationHP
HP — Hewlett-Packard
HMV — His Master's Voice
HSBC— Hongkong and Shanghai Banking Corporation
H&M— Hennes & Mauritz
ICICI Bank— Industrial Credit and Investment Corporation of India Bank
IBM— International Business Machines
Infosys— Information Systems
Intel— Integrated Electronics
IKEA— Ingvar Kamprad Elmtaryd Agunnaryd
ING— International Netherlands Group

L&T- Larsen & Toubro
JVC— Japan Victor Company
JBL— James Bullough Lansing
HAL- Hindisthan Aeronautics Limited
KFC— Kentucky Fried Chicken
L&T— Larsen & Toubro
LG— Lucky and Goldstar
LEGO— Leg godt
MRF — Madras Rubber Factory

MTNL- Mahanagar telephone Nigam Limited
NALCO- National Aluminium Corporation limited
NEC— Nippon Electric Company
Nikon — Nippon KogakuProcter Gamble
Nissan— Nippon Sangyo

ONGC- Oil And Natural Gas Corporation limited
P&G — Procter & Gamble Company
SAP— System Analyse und Programmentwicklung
SAIL- Steel authority Of India Limited
TCL— Today China Lion
TCS- Tata consultancy Services.
UPS— United Parcel Service of America
Wipro— Western India Palm Refined Oil Ltd

QOTD May 2014

Question of the Day :May 2014

1. In which company P Elango has resigned from the post of Interim CEO and Sudhir Mathur has taken over the post of CEO ?

2. Which company's logo is this

3. Love. Laugh. Live is the Tagline of which TV Channel

4. Name this device which translates English text to Indian language and vice versa which has been started by three IIT Bombay Alumni, Rakesh deshmukh, Akash Dongre & Sudhir Bangarambandi

5. "Never Say Die" is the tagline of which company ?
6. Which superstar joined twitter and whose first tweet was this "Salutation to the Lord. Vanakkam anaivarukkum!! A big thank you to all my fans. Excited on this digital journey," 
7. Growing Up is the tagline of which Brand
8. Which car's tagline is "Born with Attitude" ?
9. "A different league" With which brand would you associate this slogan ?
10. "Ab savings aapki haath mein" which e-commerce portal's new campaign ?
11. "shopping makes me happy " whose tagline is this ?
12 "A great way to fly"  whose tagline is this ?

Answer

1. Cairn India
2. FirstSource.
3. Romedy Now
4. Firstouch
5. Datar Genetics Limited
6. Rajinikanth (@SuperStarRajini )
7. Gerber
8. Toyota ETIOS cross
9. J. HAMPSTEAD
10. Snapdeal.com
11. Homeshop18 
12. Singapore Airlines

3 easy questions about a telecom company ?

Question No. 1 
When MTNL was set up?

A. 1982
B. 1986
C. 1984

Question No.2
Which company launched 3G Service first time in India ?
A. MTNL
B. BSNL
C. IDEA

Question No-3
Where is the MTNL head office?
A.Mumbai
B.Delhi
C.Kolkata

IDA decrease from 90.5% to 88.4%. in PSU's: Details and grievance and comparision.

PSU Employees Industrial Dearness Allowance (IDA) Rates from April 2014 decreased in 2014-2015…

Industrial Dearness Allowance(IDA) rates of April 2014 are based on All India Consumer Price Index(IW) issued by the Department of Labour Bureau on average for the specified months of December-2013 and January, February 2014.

Now according to the Index numbers issued by Department of Labour Bureau for the month of December-2013, CPI for Industrial Workers(IW) decreased to 239 from 243 and for January 2014 it stood at 237, a decrease of 6 points in CPI, but recorded an increase of 1 point in February 2014 which will be taken for April 2014 Industrial Dearness Allowance(IDA) rates.

By the decrease by 5 points in CPI index, the IDA rates from April 2014 will be decreased by around 2.1% from present Industrial Dearness Allowance(IDA) rates @ 90.5% from 01.04.2014, and the new IDA rates from April 2014 is 88.4%.

 The decrease of IDA rates of PSU employees from present rates is the first time decrease after pay revision from 01-01-2007.

The major grievance by PSU employees like MTNL, BSNL and other Mahratnas is that CDA is being raised at 10% everytime and IDA is going to be reduced, its unfair when market price of commodities is not decreasing.

But the answer to this point lies in by this explanation : 
this decrease of IDA in PSU depend on the last Dec,jan,feb and applicable from april-14 (quarterly counted) but CDA depend upon June to nov which applicable from jan-14(half yearly counted)

decrease of inflation (on paper) will affect the next CDA which depend on dec-to-may and will applicable from July-14
when we compare the IDA & CDA the  formula i as below.
1st qtr da of psu+ 2nd qtr da of psu =1st half year da of CG
3rd qtr da of psu+ 4th qtr da of psu = 2nd half year da of CG

Brands endorsed by Yami Gautam

Brands endorsed by Yami Gautam
Yami Gautam  is an Indian actress . Her initial appearances were on Indian television commercials and soap operas like Chand Ke Paar Chalo and Yeh Pyar Na Hoga Kam.

She debuted in Shoojit Sircar's romantic comedy Vicky Donor, She is Beautiful and with her confidence a good fit for a lot of brand, with her youthful look she is a hit among the new generation. She has acted in Kaabil alongside Hrithik Roshan a film on the revenge of a blind person.

Image source www.indiatimes.com

Yami Gautam is endorsing these brands These brands find a good fit in Yami Gautam especially Fair and Lovely as she is one of the fair actress in Bollywood.

Chevrolet Beat

Fair & Lovely

Advanced Fair Lovely

Cornetto Icecream

Tata Cliq

Qutone Marble

Sochi Olympics and Sponsor

To be honest although there is very less participation from India, Still the Winter Olympics is worth watching because of  its charm, competitiveness, and excitement.

Finally the music created for this event is awesome and The organsers hard work can be seen I have started loving Sochi more n more.

Sochi winter Olympics and its sponsors are as follows, the logos are the trademark of respective company.

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