07 December, 2014

MTNL Mumbai Mauritius Contest

MTNL Mumbai the leading telecom service provider is conducting a contest in its social media, where contestant can post their video of happiness. and they can win a grand prize. any guesses ?

Its a trip to Mauritius to a couple. Its really a grand prize in the social media sphere. generally brands give prizes like, vouchers, movie tickets, pen drives etc or a product of their company. But MTNL is giving a grand prize. The intention might be to create a big impact in social media. The other reason may be MTNL has a 100% subsidiary in Mauritius. and through this contest they are promoting the brand Chili of MTML.

Now every brand is trying to woo its prospective customers through social media, its good to see a PSU brand actively promoting its brand. 



You can get more details about the contest in 

https://www.facebook.com/mtnlmumbai

14 November, 2014

Abbott- New tagline

Abbott has started its new corporate identity campaign, on he theme of Celebrate Life

Through this campaign Abbott is changing its tagline from A promise for life to Celebrate Life.
The main idea may be Abbott want to position itself as a wellness company.

22 October, 2014

09 October, 2014

World Trade Center- New Logo.

The World Trade Center has a new logo, designed by branding agency Landor Associates.