Lenskart.Com- Log On. Play On.
In the last few months online e-business portals are very much aggressive in promoting in TV and Online portals.
Flipkart.com, ebay.in, Jabong, Myntra are some of the aggressive portals which through TV commercial and online ads tried to reach to a wider segment.
Lenskart.Com also have joined this bandwagon with heavy advertisement focus on TV commercial.
The Lenskart.Com ad targets the youth.
The Lenskart.Com advertisement is setup in a college library.
Where a girl and a boy are reading. and the boy invites the girl for coffee. The girl outrightly says NO. Then the boy in an animated style changes his glasses through a click. and again the girl say no and humourosuly calls police and orders idli from the boy to different specs.
Finally the cool pair of glasses is selected and the girl sits on the lap of the buy and both of them sip coffee.
The ad is depicting the functionality of Lenskart.Com, where you can try different looks with different specs.
The tagline/slogan of Lenskart.Com is Log On. Play On.
The ad is simple and cool.
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