#SaveWaterForBetterThings

#SaveWaterForBetterThings

Today is the festival of colors in India which is Holi. This year a large part of the country is facing water crisis a lot of brand and celebrity appealed to people play Holi but dry holi. They requested people not to waste water but lot of people thought of it as a symbolic gesture and rest as double standard for publicity.

The B-town and brands just tried to get some good engagement in the social media with their CSR approach. But it was not going to solve any purpose.

Just one tweet sum it up all by  Ramesh Srivats ‏@rameshsrivats

#SaveWaterForBetterThings Like washing away the dry colours rubbed on you this Holi.

the amount we will save by playing waterless holi will be used to wash the dry colors applied to us.

Bura Na Mano holi hai