17 April, 2016

DOSEAT.COM and its campaign Khada Hai.


Q. Which online portal's tagline is  "The laziest way to buy and sell bikes"

Ans- DOSEAT.COM

Q. This portal has started its latest advertisement campaign (rather vulgar one) on the theme "Khada Hai"

Ans- DOSEAT.COM






When I first saw the ad it was really a little embarrassing. My first thought was is it some condom ad ?First the guy and the uncle said unka khada hai for last 2-3 months. To my surprise when the girl said mera bhi khada hai, it was like WTF ? and then the guy look below and said the same Mera to 12 mahine se khada hai.
But the revelation came when the guys said his bike has been unsold for last 12 months and the voiceover described the whole thing and how Doseat.com can help in selling their bikes and the Doseat's advantages like  It helps one to buy the favourite bike & get great deals along with it and how It helps one to sell the not-so-favourite bike & get a great price for it.

I find the double meaning ad a little vulgar. What's your opinion if you feel its fine you can give your opinion in the comment section below, In the official video while some appreciated the quirkness in the ad and commented cool written script by the copywriter... Well done on the Pun! While others commented against the ad 
WTF?? Now you'll place vulgar adds #Youtube??? Thank God I was not with family when this happened. I'd be so embarrassed!!

Watch the ad and give your comments

Your opinion are most welcome.
Image courtesy Doseat.com

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