Uber #ApniHiGaadi

Uber has its latest campaign on the theme #ApniHiGaadi

The crux of the ad is just consider Uber as your own car. The way you want it. If you want it at 02 am it will be there. You are late from a party it will be there to  pick you up[. It will be there to pick you up from the airport. Even if you need it for your grocery it will be there.

If you want the music to be loud its for you, if you want silence its for you. 

Watch the ad 

https://www.youtube.com/watch?v=h_sQvfmtUV0

With this campaign Uber is showcasing the emotional attachment of people with Uber. Those people who are facing a lot of problem with taxis and autos find the campaign a fresh change. the scene where the driver drives slowly when a pregnant lady is riding a good one. One can relate with the sympathy of the driver.

Overall the campaign is very nice with nice music and a good script.

One can say finally Uber is Your car. Your way. Say hello to your very own Uber #ApniHiGaadi