13 June, 2018

Fake news about film Sidhhu and Kanhu

There is a news in social media and especially WhatsApp that Mayurbhanj adds a new history in world Film... a Rairangpur Tribal Boy Sikha Tuddu directed 100crores budget Hollywood Movie based on Mayurbhanj's Tribal hero Sidhhu N Kanhu...  Time to celebrate for all Mayurbhanjia....

This is fake news, there is no such Hollywood film titled that in fact there is no such director named Sikha Tudu who has directed such movie.

In fact in the video the name of the director is displayed as Tudu Rashika.

This seems like a fake video editing. It might be from a different movie, whose seems has been cut and in between text about fake names has been inserted.

So not so proud moment for Mayurbhanj or Rairangpur and fake news is exposed.

24 May, 2018

Condom Ads in IPL 2018.

Two condom brands are promoting heavily during IPL 2018. They are Durex and Skore.

The campaign of Durex is Love. Six. Durex.
The IPL thematic campaign is like its campaign Love, Sex, Durex.

The campaign by Skore is #SkoreQuick In the IPL as every team is trying to take quick runs and quick wickets the theme is a perfect fit. The TVC has been created with the IPL theme too. "Spot the right gap" The advertsement is super quirky.

Copyrights reserved with respective brands.

04 April, 2018

6 reason Why You should say Yes To The World

6 reasons why you should SAY YES TO THE WORLD

Now a days everyone loves to go outside to see different places either on vacation or for work, but people loves to travel because of easy communication. People love to know different cultures, traditions, food etc. There are several such reason for our travelling or touring. I am sure one does not need a reason to travel but in this age now everyone asks a question why ?  For me the 6 important reason of travelling are as follows.

1. Stress Buster. 
First of all, which is the most common reason behind our most of the travelling is because of the stress in our lives. As a corporate employee, for me travelling and touring is the most relaxing and enjoying moment in my life. We know how things are in our job life. Morning to night work, work and only work resulting in stress and more stress which indirectly affect our health. So for me visiting different places is the major stress buster which helps me to keep me healthy. The idea of going on vacation bring a big smile on my face.

2. Quality time with family
Second reason is those who makes our life beautiful.........F A M I L Y.......Our family means our spouse, our parents and our lovely sweet kids. They are mostly the reason for  whom we plan most of our vacations. Going on vacation with our family is the best thing in my life. To see our family happy is what everyone wants. Kids nowadays loves to go and visit far places (i.e. foreign countries) as its also a way of learning for them.

3. Chilling Out and connecting with Friends
 Third reason is our friends. Travelling with friends is fun. We really enjoy the company of our friends. Friends are the second closest person to us after our family. Travelling and touring with friends makes our tour more enjoyable. 

(image courtes https://alcalde.texasexes.org/2013/09/longhorn-friends-on-a-mountain-in-canada/)

4. Work & Pleasure
 Then comes our official visit. We also travel to different countries for our office related work or training. Official tour are the not for enjoyment but then again its a way to atleast enhance our performance. It helps us to know about different avenues and also provide scope for us to grow.

5. To explore culture & tradition of others
Visiting different countries helps us to learn about different cultures and traditions. It also helps to make new friends. Would not it be fun to see how a Japanese celebrate there various traditions just like a animation film from Japan with beautiful scene straight out of the postcard.

6. Shopping & Food
The most important reason for ladies is a lot of shopping. Who does not know Dubai & Singapore for the superb shopping destinations.Would not it be wonderful to explore various places about what the offer to the shopper in you. If for women its shopping for men the similar level of excitement would be food. There would be hardly any place in the world without a Food Street and some street food culture. Let the foodie in you explore every dining opportunity the world gives you.

So whatever the reason may be Just start packing your bag and Say Yes to the World. and Start Exploration of this beautiful world as they sa, One life is not enough.....
Just watch the wonderful concept by Lufthansa which urges us to Say Yes to the World

25 March, 2018

CuttingPaani for a better future.

One of the things which we were told that Air and Water is free. These two things are in abundance given by nature and will be free for life.

So when during the liberalization we heard that water is being sold in bottle we could not believe it. Being form a small town where water bill was monthly eleven rupees ( Yes eleven rupees) an one litre water bottle which costs Rs. 10 was a no brainer. We thought who the hell in this world buys an water bottle for rupees ten. If one is that thirsty he/she should drink a numbu paani/ gnaa juice/ or may be cold drinks but why the hell one needs to buy water bottle by paying rupees ten ?

But when we went to big cities for examination entrance we were proved wrong. water was a rare commodity. It was no more free, unless we eat at a hotel the hotel wont give it free. or else you have to buy by paying Rupees 10.  With time we started to buy that mineral water while travelling. Water was no more free to us. With diseases we had to use candle filters in home but it was not enough in the long run to clean water which has been contaminated in ways non imaginable to us.

Recently for quality water we have migrated to smart water purifier at home, now we are getting good quality water at home. So should we assume that everything is fine ? We have smart purifier which can purify our water and keep us safe  from various diseases. 

But what if there is limited water supply, Most of the people who stay in big cities are facing this, they have water cutting in summer. Limited water supply during other times.So how we can contribute ? sometimes a small step by us will become a big movement. A sms or a missed call by us has created a big movement for various initiatives. 

#CuttingPaani is an Initiative by Livpure to save water, where Livpure the leading water purifier brand appeals to people to take a glass half full, if there is more requirement one can take water as per his/her thirst. But first glass should be cutting to stop wastage of water.

There are three videos which educates us to stop wastage of water at restaurants, offices and our home. do look at them and try to follow.

                    Say yes to #CuttingPaani at office

                  Say yes to #CuttingPaani at restaurants.

                      Say yes to #CuttingPaani at home

I have signed the petition to save water by #CuttingPaani Please sign the Petition at https://www.change.org/p/cuttingpaani

14 March, 2018

Indian Telco Twitter Followers. Fake or Real analysis.

Now there are big claims everywhere. And social media is not an exception. When there is ego clash among friends to showcase who has more followers or his/her photo got more likes how can brand be an exception. After reading an article about fake followers of different politicians, I thought of a similar analysis of telcos. Telcos now a days fighting a cutthroat war in order to woo the customer. The same in the sphere of social media too. I did a twitter followers audit for 6 Telcos of India.
They are
Vodafone India -
Idea Cellular -
Reliance Jio -
Airtel -
4 of them are big private telecom companies. And rest two BSNL and MTNL are Government operators. One of the operator has 94% genuine followers and another operator has  84% fake followers. Any guesses ? Let the data reveal the secret. 

Vodafone India has a score of 40%. That means forty percent of the followers are genuine. Rest sixty percent are fake followers acquired through buying bot accounts or website selling followers.

Idea who is merging with Vodafone has a score of 61%. So it's just the opposite of Vodafone. It has roughly 60 genuine followers for every 40 fake followers.

Now comes the turn of Reliance Jio whom ether big three telcos are accusing of having unfair means. Let us check the allegations. It has a score of 85%. That means it has 85 genuine followers for every fifteen fake followers.

Now let us check government operator Bharat Sanchar Nigam Limited, BSNL. It has a whopping score of 91%. It means it has 91 genuine followers for every 9 fake followers.

After checking one government operator let us check countries biggest Telco and the most vocal. It has a score of 16% .waittt what...... Yes you read it correctly. Only 16% followers of Airtel are genuine rest 84% are fake followers bought from different websites and bots. (Just think about the claim India's fastest 4G. Best smartphone network, and numerous other claims)

Let us check the other Government operator, Mahanagar Telephone Nigam Limited ( MTNL). Surprisingly it has 94% genuine followers and only six percent followers are fake.

So what makes these operator to resort to unfair means to increase followers in social media. Is there a need to increase followers ? Is it to create an impression that they are number 1. Hopefully the analysis will force these operator to rectify their mistakes. And big kudos to MTNL, BSNL & Jio for playing the game fairly. Albeit their followers are less but it was acquired through honest means rather than buying likes and followers like Big 3 Telco of India.
This analysis is just an twitter follower audit for these telcos.

05 March, 2018

Goibibo Ad Featuring Deepika Padukone as Traffic Inspector

Goibibo has started promoting its referral scheme heavily in different media

In one of its campaign it has featured its brand ambassador Deepika Padukone as Traffic inspector

The concept of the campaign is  Traffic inspector (Deepika padukone) has caught three guys who have  broke the signal and asks them to pay fine. They plead it was a mistake and going for a vacation. And inspector asks they have money for vacation but not to pay fines. In reply the guys told they have booked the tickets from goibibo and how they got the referral bonus as well as go contacts bonus of Rs. 50 by syncing contacts. In the end Deepika ask them to sync their contact instead of paying the fine.

Previously there was clearer ad of showcasing the referral bonus and contact sync. This ad seems a little tapori  and do not capture the audience attention. I personally was surprised to see Deepika in this avataar. I would have preferred a simple yet classy Deepika to this rowdy kind of inspector for Go cash and referral benefit message. Some of the creative expressions looked a little cheap. I doubt any real traffic inspector does that !!! Like she eating banana, using a chair in the middle of the road etc.

I guess Goibibo team can make  a better ad than this one which looks cheap.

Watch the ad in youtube.

Some of the comments were testifying the same fact in youtube
1. Deepika please next time never be a police girl it looks like comedi
2. Rani Sa Now Constable Sa. xD
3. Bad commercial the behaviour shown of traffic police makes impact on people, even if traffic police behaving rude in the real life the commercial should not show them as they are in real life .
4. Deepika looks horrible
5. Depeeka looks horrible. She doesn't suit in this role there is no combination between her face n height face is too small..
6. Bad commercial. Negative impact on the traffic police. This is not the way

13 February, 2018

Knowledge Factory 2018. A day to remember....

For me and lot of attendees Knowledge Factory 2018 will be a day to remember....

The Venue was majestic Taj Santacruz in Mumbai. It was a fun filled and informative day when you get to experience that it is never too late to learn in life as the world is full of experts to open your mind be it food, nature, theatre or simply the quiz.

The day was divided  into well crafted session from Leadership, to food to theater to gender gap. The panelist and speak list was from various walks of like From Noted actress Richa Chaddha to accomplished singer Sona Mohapatra was there speak about the pressing issues. Dynamic Raj Nayak of viacom tv 18 was there for the leadership session.

See the complete schedule

Kicking off the first session at #KF2018 - the Leadership Dilemma with Noted journalist Madhavan Narayanan and Raj Nayak, COO Viacom 18 where Raj Nayak shared his experience and tips for successful leadership and career. His experiences and challenges in previous stints and how to tackle boss-employee relationships.Mr. Raj Nayak also gave various practical tips rather examples  in these challenges. Mr. Madhavan made the conversation so lively with his thoughful questions.

In #KF2018 another interesting session was about Healthy eating.  The session was hosted by prominent food blogger Madhulika Das  chef Gresham Fernandes  Executive Chef, Impressario Group & Vikas Sheth  Culinary Director, Embassy Group shared their thoughts and tips for healthy diets. Both the chefs emphasised on eating fresh for a healthy diet. Instead of failing to various marketing campaign Gresham focussed on eating according our roots and culture. one example was if your family has been eating ghees, you should continue eating ghee. also our food should be according to the place we are living in. There was interesting questions from the audience regarding what is the right quantity to eat. How to control the crave and in how to eat fresh when  there is very less time for buying fresh vegetables and fruits.

Richa Chaddha shared her thoughts,rather concerns for the planet. raising awareness for many causes like pollution, vegetarianism, stray animals, the Indian Army, and women’s issues, among others. He speech was passionate at the same time scary when one give a thought to the pressing issues. 

I could attend the event thanks to Blogadda the blogging partner for the event.