04 August, 2012

Life insurance and tagline

How much a tagline has importance in selecting the product ? And when it comes to a product like life insurance how much role a tagline lays is yet to be ascertained. Most of the life insurance companies plays the certainty associated with the LIfe Insurance product as the tagline.

SBI Life- with us you are sure

HDFC Life-  Sar utha ke Jiyo

Metlife- Peace of mind, Guaranteed.

Aviva life- Kal par control
The marketer has very smartly used this tagline.

LIC- Jindegi ke saath bhi, Jindagi ke baad bhi.
this one is considered a classic tagline with the brand characteristics.

Bajaj Allianz- Jiyo Befikar
Bajaj very well says "Jiyo Befikar" live without any worry for future is the message which has been very clearly send by the team.

Max Life Insurance-  Your partner for Life (They are previously using Karo Jyada Ka Iraada)

Similarly TATA AIG which has changed it s brand identiry to TATA AIA is without any tagline now.

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