20 September, 2012

TATA Motors- Ek Kadam Aagey

Tata  Motors for its commercial vehicles launched a new campaign under the tagline "Ek Kadam Aagey".
The story line of the advertisement is very appealing. i.e. what Tata's advanced Commercial Vehicle do in a common man's life. From bringing milk from Gujrat to bring tea from Assam they are playing a very important part in our lives albeit in a different way. How it is helping in mitigating distance between the producer and the final consumer.

This commercial of TATA commercial vehicles has succeeded in creating a connection with the people. But how much potential buyer has been impacted only time will tell.

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