Micromax Canvas 2- The Phone that can

Micromax has recently launched Canvas 2- The Phone that can.

The tagline and ad is based on this premise of "Can"

Can show you more (with bigger display)

Can be your playmate(with graphics and good processing)

Can make ugly look lovely (not literally but through its imaging and various apps)

Now Micromax is on a image makeover spree. Hopefully this ad combined with other ads willhelp in achieving this objective. But the tagline is really classy. The Phone That Can.