18 September, 2013

OLX ghost hide & seek TVC

OLX.in- Bech de

OLX  has started its new campaign after  Badi Badi Baatein Karte the, which has given a brand identity to this portal.

In this new ad OLX is urging people to sell their old belongings.unused goods with no use, in a humorous way through ghosts playing hide and seek and the ghost is unable to find a place to hide and comes in the dream of the owner suggesting to sell the unused goods through OLX.

Generally people stuff their things like sporting /musical instruments like guitar sitar, toys, old fans etc, But generally these items remains unused occupying space in home.


In this new ad OLX has started using two ghosts to carry out the message.  The Ghosts started  playing hide and seek and the ghost is unable to find a place to hide because all the places like trunk, under the bed and  corners all are stuffed with unused goods. The ghost says Lalat hai us ghar pe yahan choopne ki ek v jaga nehin ! and the ghost comes in the dream of the owner suggesting to sell the unused goods through OLX.

In the VO the ad says. Click Upload your ad and sell OLX.in Bech de.

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