Silver Breaks from Thomas Cook #NeverTooOld

Silver Breaks holiday plans for senior citizens.

"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld

There has been two TVC in this segment to popularize the product. 

The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc.  and Now he is going to  to see London

Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.

I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.

+1 to the tea for creating the brilliant ads.