Standard, a wires and accessories brand of Havells India has established itself over the years.
To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.
How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.
Standard New logo
So how you like the ad ? Give your opinion in comments.
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