Titan Raga #BreakTheBias
This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.
Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!
Titan is yet again come up with a brilliant advertisement on the occasion of Women's day. This time for its Raga brand. The theme for this new campaign is #BreakTheBias.
In the ad when there is annual performance review is going on the boss were told about Rajat's recommendation Kiran, how they work till late how they work outside office in cafe during dinner etc. And all of them started thinking about Kiran and Rajat's relationship. They were expecting Kiran to be a beauitful girl who is using her beauty to rise the corporate ladder. But when Kiran comes in eveyrone gets surprised. Kiran was not a girl rather a young man.
This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.
Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!
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