Lava Mobile the leading players in the Indian mobile handset industry in the smartphone segment launched its latest campaign featuring MS Dhoni and Prateik Babbar. With this campaign, Lava Mobile aims to strengthen its brand identity and showcase the product feature and strength in a comic way. The advertisements trying to put a strong image for the product by giving a live demo for the product like strength, feature etc. The campaign aimed at putting lava as the most trusted and reliable mobile handset brand in the mobile handset industry.
The tagline for this campaign is Lava- Never let You down.
MS Dhoni said in a tweet
The tagline for this campaign is Lava- Never let You down.
MS Dhoni said in a tweet
Proud to be associated with Lava,a truly reliable Indian brand.Pic clicked on my Lava phone. @lavamobile #MSD4Lava
In the TVC Prateik Babbar has been casted as the representative from Lava who have come to MS Dhoni for endorsing the Lava brand. Dhoni in his own way test the product like asking Prateik to throw the mobile phone and drops while catching it. The drop does not damage the smartphone and the VO says one of the thousand test conducted at Lava mobiles and the ad ends where MS Dhoni asks Prateik " Any test did not conducted in Lava" ? And Prateik candidly answers Your catching practise.
Watch the funny ad
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