25 November, 2016

Amway Attitude Ad (Tattoo Girl & Girls outing in a car)

Beauty is all about Attitude

Amway for its attitude line of cosmetics has created some TVCs. The TVC is good for the music and the theme girls with attitude.

http://www.amway.in/
The first advertisement is of the Girl with a lot of tattoos and piercing. Till now tattoos & piercing are considered  rebels of the world as an emblem of toughness and defiance. Also lot of people look them as a symbol for sex and ask them out.

The amway ads clears that mindset with the attitude ad. Although the girl is ultra modern but she is also deep rooted to the family and culture. The story line is when a friend invites her friend to  family in the vacation everyone is surprised at her get up. tattoo everywhere be it shoulder, hand or upper chest, piercing in eyes lower lips etc.

The model in the ad Paloma Monnappa


Watch the TVC at 

The other commercial of Attitude is all about the modern girls.  They can go on outing themselves and in case of a flat they dont need to ask a guy to help them. They are capable of doing it themselves.



The ad has been very well made although they are taking selfie, doing so calle dgirly things but when it comes to a flat tyre they can change the tyre themselves.



Watch the TVC at 


Also see attitude's brilliant other ads.
The family dinner and the couple with theme sharmana jaante hain. Aur Shararat v jaante hain.




The attitude ad featuring model in the ramp is also very nice, the theme is Itrake chlna jaante hain.......aur khud hasna b jaante hain.. watch it here. When any difficult situation comes todays womens are prepared to face it. be it a wardrobe malfunction in a ramp show or the breaking of the heel in the runaway in a fashion show.

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