05 April, 2017

IPL X Day 1 Advertisements

So IPL X started with a bang with the match between Sunrisers Hyderabad vs Royal Challengers Bangalore at at Rajiv Gandhi International Cricket Stadium, Hyderabad.

In this blog we will cover about the Day 1 ads which stand out among the plethora of brands advertising in IPL.


1. PolyCabs- Polycabs has embraced a new theme this IPL with Paresh Rawal the brand ambassador using the local dialect and English language to target to the audience. I Guess The ads will use the language of the two teams who are playing the match e.g in the first match Telugu and Kannada might be used. 


2. Vodafone- IPL is incomplete without the Vodafone ads especially Vodafone Zoozoos. In this 10th edition of IPL in the day one advertisements Vodafone is giving tributes. this time in stead of showcasing any of their service like high speed internet or other facilities on day one advertisements Vodafone gave tribute to cricket by a campaign celebrating 10 years of run outs, and celebrating 10 years of huddle.





3. Frooty Fizz- Frooty Fizz has roped in Alia Bhat to promote its latest launch Frooty Fizz. the bubblyness of Frooty Fizz has been compared to that of Alia Bhatt. And it is definitely grabbing the attention of the viewers.





4. Oppo Smartphone- Oppo smartphone which lost the title sponsorship of IPL 10 to Vivo has roped in Bollywood queen Deepika Padukone. Like its previous campaign featuring Hrithik Roshan and Sonam Kapoor its promoting the smartphone as a selfie expert. In the ads. Deepika is taking cool selfie of her as well their group with two front cameras.




5.  Vivo Smartphone- The other ads which also have an impact is title sponsor VIVO with its dependable brand ambassador Ranveer Singh, Like Oppo, Vivo is also emphasising on selfie theme where Ranveer Singh is taking smart selfie to win over his girlfriend.






6. Parle Biscuits- with the new theme Naam to Suna hi hoga, how parle is making a plethora of biscuits from salty to buttry to 20-20 and 50-50


7. Amazon India- from last years iconic campaign aur dikhao aur dikhao to latest campaign ye hai apni dukaan Amazon has created some of the memorable ads. This IPL ten amazon has shown how a local cricket team with having only white dresses relies on Apni dukaan Amazon to buy cricket eqquipments and prepare for their path of glory and from  plain white test team to become colourful Chonkpur Cheetah. Aptfully amazon has showcased this IPL as India ki Sapnon ki Apni Dukaan.



Some of the ads which stand out in the IPL season in addition to above are


Makemytrip ad featuring Alia Bhat and Ranveer Singh, 


EFA (education For all) featuring Mumbai Indian owner Neeta Ambani.


Crompton fans with their theme lets hang out ghar pe.


Amul comfy ad with Ajay Devgan.

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