Goibibo Ad Featuring Deepika Padukone as Traffic Inspector

Goibibo has started promoting its referral scheme heavily in different media

In one of its campaign it has featured its brand ambassador Deepika Padukone as Traffic inspector

The concept of the campaign is  Traffic inspector (Deepika padukone) has caught three guys who have  broke the signal and asks them to pay fine. They plead it was a mistake and going for a vacation. And inspector asks they have money for vacation but not to pay fines. In reply the guys told they have booked the tickets from goibibo and how they got the referral bonus as well as go contacts bonus of Rs. 50 by syncing contacts. In the end Deepika ask them to sync their contact instead of paying the fine.

Previously there was clearer ad of showcasing the referral bonus and contact sync. This ad seems a little tapori  and do not capture the audience attention. I personally was surprised to see Deepika in this avataar. I would have preferred a simple yet classy Deepika to this rowdy kind of inspector for Go cash and referral benefit message. Some of the creative expressions looked a little cheap. I doubt any real traffic inspector does that !!! Like she eating banana, using a chair in the middle of the road etc.

I guess Goibibo team can make  a better ad than this one which looks cheap.

Watch the ad in youtube.

Some of the comments were testifying the same fact in youtube

1. Deepika please next time never be a police girl it looks like comedi
2. Rani Sa Now Constable Sa. xD
3. Bad commercial the behaviour shown of traffic police makes impact on people, even if traffic police behaving rude in the real life the commercial should not show them as they are in real life .
4. Deepika looks horrible
5. Depeeka looks horrible. She doesn't suit in this role there is no combination between her face n height face is too small..
6. Bad commercial. Negative impact on the traffic police. This is not the way