Inexpensive mode of Outdoor Advertisement

Now marketeer has a very tight budgeting. There are numerous media to choose from within a limited budget. So in this age of multimedia outdoor advertisement sometimes lose out. But smart advertiser come up with solutions with cheap outdoor advertising.

1.Boards of No Parking in front of gates.

This come virtually free. You just have to get the permission from the housing society to mount a plate in the gate. Generally No parking symbol along with the logo and brand identity is the mantra here. Here in this image you can see HDFC Bank and Tata Sky has adopted that route. HDFC Bank has gone a step ahead by promoting one of its product gold loan.

Here in this image you can see a number of ads ranging from HDFC, Tata Sky to so many coaching institutions. Although cluttered but it comes virtually free with very low making charges. So a smart advertiser should explore this in their total media approach, because while coming back the consumer is certain to see this ad.

Advantage of Outdoor Media

So after so many blogs on advertisements, we have come back to theory and its about outdoor advertisement ! Why one should choose this medium ? The basic question one can ask in why Outdoor media when he has other attractive options like TV, Print and more quantitative and productive Online Media. The answer is although every medium has its own Strength and weakness,outdoor media has the most appealing features which makes it unique. 


Low Cost- Unlike other medium it is not that much costly. (Save some prime properties) Most of the outdoor medium comes at a very attractive price.

Enabler in Total Reach- In order to complete your 360 degree approach in advertising it helps you to reach your targeted consumer.

Big Size- Size does matter. Isn't it ? the massive advertisement draws the attention of one and all. If you have some smart creativity combined with the size it will be a win-win.

Works as a reminder- Your targeted audience might have seen the advertisement on TV have seen the print ad on the morning newspaper or might have seen the online ad, But it is the outdoor media which will remind him about the product while driving to the market.

Close to the market (Point of Purchase)- A smart marketeer can  get a lot of benefit by this approach. Generally outdoor hoardings are near the marketplace or on the way to the market. So if you choose your hoardings and media judiciously. You will be a sure winner.

Higher spending time in the outdoor of working families- Now the time has changes, most of the family members are working, who in turn have high purchasing power. And they commute a lot. There is no one in family to watch TV the whole day. So if you want to target those guys, then outdoor is the media which should you focus.

Founder of companies Round ?

Let us see how many of you can answer this ? We have put some Founders and co-founders of  some of the companies . Now its your turn. 

1) Jerry Yang and David Filo have founded this internet giant. Name this company ?

2) Brijmohan Lall Munjal has founded an company which is very famous for their recent brand makeover. name the Giant ?

3) Thomas Edison has invented the light bulb and a giant corporation ? Name it ?

4) Khwaja Abdul Hamied has founded an Indian Pharmaceutical company.
What is it ?

5) This brand is well known and Andy Rubin, Rich Miner and Nick Sears are the co-founder name it ?

6) Evan Williams, Noah Glass,Jack Dorsey, Biz Stone are the co-founders of this micro blogging site. Name it ?

7)  Easy one Steve Jobs, Ronald Wayne,Steve Wozniak are the co-founders of this giant corporation. Name it ?

8) This Indian home grown mobile handset maker  co founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal is one of the leading global player in smartphone segment. Name it ?

9) Sachin Bansal, Binny Bansal have co-founded this Indian super giant e-commerce portal and platform. Name it ?

10) Vijay Shekhar Sharma has started this Indian e-commerce shopping and payment portal. Name it ?


Answers
1) Yahoo
2) Hero Motocorp
3) GE
4) CIPLA
5) Android
6) Twitter
7) Apple
8) Micromax
9) Flipkart
10) PayTM.

Bollywood And Pan Masala advertisement

Ajay Devgan endorses Vimal Pan Masala

This is one of the glamourous pan masala advertisement, with Ajay Devgan and Serbian Model Natasa Stankovic promoting the brand with the theme Daane Daane me kesar ka dum. The advertisment is shot in Rajasthan. The song is sung by Kavita Seth in a mesmerizing voice.

Quantico star Priyanka Chopra endorses Rajnigandha Silver Pearls. The theme is Achchai Ki ek Alag Chamak hoti hai.

Akshay Kumar has endorsed Baba Elaichi Pan Masala. the theme of the advertisement is an Indie rap by Akshay Kumar.  The message of the advertisement is What's Your pleasure ?

Sunny Leone has been  Shilajit Pan Masala. The theme of the ad is a song in the tune of Happy new year film main to Lovely ho gayi yaar. The ad song in sung by Kanika Kapoor.


Saif Ali Khan has been endorsing Pan Bahar Pan Masala. The message of this advertsement is Pehchaan Kamyabi ki.

ShahRukh Khan or the King Khan endorses- Pan Vilas Pan masala. The message in the TVC is Pan Vilas ke asli elaichi se saasein mehekao aur rishton ko aur kareeb le aao!. 

Gionee New Logo Make Smiles

Gionee has unveiled its new logo with the tagline "Make Smiles"

The latest campaign is on the theme capture awesomeness. Gionee is famous for it camera phones, And since taking selfies and pictures on the rise, Gionee has started the campaign on the theme capture awesomeness. 

Micromax new logo. & new campaign Nuts. Guts. Glory.

Q.  “Nuts. Guts.  Glory. “ Whose new tagline is this ?

Ans- Micromax

Q. This company started its latest campaign  “Nuts. Guts.  Glory. ? name it.

Ans- Micromax

 Micromax has created its  latest campaign. “Nuts. Guts. Glory. “ as part of the Micromax 3.0 strategy. This advertisement is a bold move on the part of MTNL challenging the status quo in the handset market. Under this campaign micromax has launched a new logo and brand image. The new logo is a little different from the old logo. the old logo was an fist with fingers united. In the new long all the fingers are different and not attached to one another.

Also Micromax launched two new handsets namely Canvas 6 and Canvas 6 Pro with New Logo

The commercial has an global appeal challenging the status quo and describing a micromax handset advantages. The commercial is full of funk and glitz with hollywood crew. The lines are quite bold and the ad is taking potshots at some of the big names in the handset market.

Hey We are paying a lot of money for this. So, you better pay attention starts this advertisement . There after its complete crazy and bold moves by the crew

We are micromax

may be you've heard of us

Now some of you may have bought our phones.

And some of you may have not.

But here's the thing about us

We are not made in California

And we don't have a fruit for logo.

You know what we are

one of the top 10 phone makers in the world

We are not exclusive, We are inclusive.

We brought phones to every town.

And built them to last a whole month in a single charge.

.

.

.

So Prepare for glory

Nuts. Guts. Glory.

Imagica latest campaign "Badi Interesting Jagah hai"

Q. Which brand has the tagline "Badi Interesting Jagah hai" ?

Ans- Imagica

Imagica the biggest theme park in India has started its new campaign in the theme "Badi Interesting Jagah hai" The advertisement has Namit Das (Sumit sambhal lega fame) and his friend in an animated discussion, How the lives of others are better than human, for example Birds, they have the freedom to do whatever they want, they can fly anytime they want etc. And How Namit wants to become a bird in his next birth.

Come the next scene where there are different rides and activities at Imagica were being shown where people and children enjoying the ride to the fullest and in the closing scene two crows were speaking in an animated voice how they are bored of their mundane life and wants to become human after seeing the excitement at Imagica.

The advertisement has been made really well and Sumit has done an wonderful job. Personally speaking the ad made me to visit Imagica sooner than I thought. Truly the ad made me to believe Imagica  "Badi Interesting Jagah hai".