31 March, 2016

Shoes Brand and tagline

There are so many shoes brand vying for the large footwear market in India and rest of the world. These brands have some celebrities to endorse their brands and some cool campaign and advertisement to promote the brand. The tagline or punchline plays an important role creating the brand's impression in the user's mind. have a look at various shoes brands and their tagline. 

Reebok- Be more Human


Spark- "Go for it"
Brand Ambassador- Akshay Kumar

Bata- "Where Life meets style" 
They have also used No one in the world knows shoes like we do

Campus shoes- "Jiyo zindagi yaaron"

Relaxo Shoes- "Quality par Excellence"

Flite- "Fashinable & Light"
Brand Ambassador- Sonakshi Sinha
Previously they have used "Pu Fashion"

mochi- "The Shoe Shoppe"

Asics- "Sound Mind Sound Body"

Red Chief- "The power of real leather"

Sreeleathers- "World Class. Right Price"

Metro- "Shoes For a new Race"

Woly- "Since 1931"

Woodland Shoes- "Explore More"

Woodland PfroPlanet- "Inspired bu Nature"

Nike- "Just Do It"

Which one you liked the most, give your opinion in the comment below.

24 March, 2016

7 UP ‪#‎HumTohHainLikeThis‬

 ‪#‎HumTohHainLikeThis‬

7 UP India has started airing its new ad with the theme HUM TOH HAIN LIKE THIS
This advertisement  appeals us to Stay original and stand out, just like this beauty queen in 7UP's new video.



watch the ad



In the funny advertisement there is a beauty contest going on and the contestant are giving their answers to the question what they want to do after winning the beauty pageant ?

All the contestant answers in a fake manner with text book lines that they want to do something for the society and some of the contestant with an accent.

But the last contestant answers after winning the pageant she wants to have a rajma chawal with 7 UP. And the judges find it a honest answer and she finally wins the pageant. and the VO ends the beautiful funny ad with   ‪#‎HumTohHainLikeThis‬, Here’s to all things original, refreshing and confident fellow 7 UP wants to say  ‪#‎HumTohHainLikeThis‬




#SaveWaterForBetterThings

#SaveWaterForBetterThings

Today is the festival of colors in India which is Holi. This year a large part of the country is facing water crisis a lot of brand and celebrity appealed to people play Holi but dry holi. They requested people not to waste water but lot of people thought of it as a symbolic gesture and rest as double standard for publicity.
The B-town and brands just tried to get some good engagement in the social media with their CSR approach. But it was not going to solve any purpose.

Just one tweet sum it up all by  Ramesh Srivats ‏@rameshsrivats

#SaveWaterForBetterThings Like washing away the dry colours rubbed on you this Holi.


the amount we will save by playing waterless holi will be used to wash the dry colors applied to us.

Bura Na Mano holi hai

Indian Telecom Company and their logo

As you all know India is a growing telecom market with a large number of operators vying for the customer.
Have a look at the logo of different operators.




Aircel
Airtel
Idea
BSNL
MTNL
Vodafone
MTS
Telenor
Videocon Mobile
Reliance Mobile
T24 (future group MVNO)

Last but not the least Reliance Jio which is planning to launch the telecom revolution in a big way. So which  logo you like most ? give your opinion in comment below

Easy Logo Quiz 1

Name these 5 easy brands by looking at the logo.
Image courtesy respective brand website.

07 December, 2014

MTNL Mumbai Mauritius Contest

MTNL Mumbai the leading telecom service provider is conducting a contest in its social media, where contestant can post their video of happiness. and they can win a grand prize. any guesses ?

Its a trip to Mauritius to a couple. Its really a grand prize in the social media sphere. generally brands give prizes like, vouchers, movie tickets, pen drives etc or a product of their company. But MTNL is giving a grand prize. The intention might be to create a big impact in social media. The other reason may be MTNL has a 100% subsidiary in Mauritius. and through this contest they are promoting the brand Chili of MTML.

Now every brand is trying to woo its prospective customers through social media, its good to see a PSU brand actively promoting its brand. 



You can get more details about the contest in 

https://www.facebook.com/mtnlmumbai

14 November, 2014

Abbott- New tagline

Abbott has started its new corporate identity campaign, on he theme of Celebrate Life

Through this campaign Abbott is changing its tagline from A promise for life to Celebrate Life.
The main idea may be Abbott want to position itself as a wellness company.