Lava Ad- MS Dhoni Prateik Babbar.

Lava Mobile the leading players in the Indian mobile handset industry in the smartphone segment launched its latest  campaign featuring MS Dhoni and Prateik Babbar.  With this campaign, Lava Mobile aims to strengthen its brand identity and showcase the product feature and strength in a comic way. The advertisements trying to put a strong image for the product by giving a live demo for the product like strength, feature etc. The campaign aimed at putting lava as the most trusted and reliable mobile handset brand in the mobile handset industry.

The tagline for this campaign is Lava- Never let You down.

MS Dhoni said in a tweet

Proud to be associated with Lava,a truly reliable Indian brand.Pic clicked on my Lava phone. @lavamobile #MSD4Lava

In the TVC Prateik Babbar has been casted as the representative from Lava who have come to MS Dhoni for endorsing the Lava brand. Dhoni in his own way test the product like asking Prateik to throw the mobile phone and drops while catching it. The drop does not damage the smartphone and the VO says one of the thousand test conducted at Lava mobiles and the ad ends where MS Dhoni asks Prateik "  Any test did not conducted in Lava" ? And Prateik candidly answers Your catching practise.

Watch the funny ad

Vodafone : be a Superbro ad review.

Be a Super Brother with Vodafone SuperNet

To be honest I see the ad my first reaction was Really ? Brother ? so in curiosity i checked the Youtube video and found that I am not alonw, most of the users commented for the same, some of them are

I thought father. Brother sooo Gap😬😬

haaah...brothers? 😈😈😈😈

i didn't understand the logic..

At First I thought that was his dad, Anyways cute video.

But one user gave a good suggestion which might make the ad more relevant from the age point of view "Be a chachu , would hv been better caption."

At the same time most find the baby too cute so comments like so cutee , aww are quite natural.

One of the user pointed out concern "Radiation is harmful for babies. ...keep them away from gadgets"

Watch the ad 

Now leave the age gap to the family planning of their parents and come to the ad. Vodafone unlike their iconic zoozoos this time failed at creating something remembering. The 4G lunch and the campaign is so poor. the child and the puppy ad is really pathetic. this ad on the theme of SuperNet is not upto the mark. Just one question to the agency how many people use 3g/4G at home in their smartphone. Dont they have a wi-fi which is much cheaper and quite reliable speed. The ad is as dumb as the pricing of 3G or 4G packs in India.

for me the advertisement is really poor with no visual logic or the theme logic. This ad is perhaps made by some person who does not have a wi-fi connection at home.

Ola Micro Macha Super macha ad.

Ola Micro Stories: How costly is it to hang out with your buddies?

Ola Micro Only at Rs. 6 Per kilometre is the theme of the ad. 

The advertisement is presented in a nice comic way. The ad is little different in a way that most of the other ads in this category showing girls spending the time in shopping or eating the spicy food. But in this Ola micro ad three guys passing through a eat street  and how one of them is inclined to spicy food and eating almost everything. The friends voice in a sense of frustration says Mera Dost chalta hai 145 rupees per kilometres se And Ola micro chalti hai sirf rs. 6 per kilometre and the VO concludes the ad and appeals to now open your phone and book Ola micro at just Rs. 6 per kilometre. 

The advertisment convince the viewer to choose ola Micro insteam of walking with your foodie of shopaholic friends. its smarter to choose Ola Micro.

the background music is quite relevant for the fun part of the advertisement and macha super macha is quite funny.

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Vivo the title sponsor of IPL has started its latest campaign with bollywood superstar and energy powerhouse Ranveer Singh. The mystery girl is none other than Anjali Sivaraman. 

The ad's story board is Ranveer seems a little tired after a days hectic shoot and suddenly a fan (the mystery girl) pops out to take a selfie. This is a craze to take selfie with celebrities now. But the Mystery girls phone taking time to open and take a selfie. Ranveer asks the girl Are You Done ? The girl answers, Wait No, Phone is opening.... In that time, Ranvern takes a selfie and uploads in social Media. Now as usual the press reaches the mystery girl before the girl could react.

In this ad Vivo is demonstrating the superfast experience in its smartphone with latest feature like high speed processor, camera quality etc.

The advertisement is good one demonstrating the feature of the phone in a brilliant way.

Weekly Business Quiz (01May2016)

Question
1. What is UJALA ?Centre’s ambitious National LED programme.

2. Name the wireless speaker and voice command device from Amazon.com ?

3. Samsung introduced a prototype for a voice-controlled personal assistant. Name it ?

4. ________________________is a computer program that works as an intelligent personal assistant and knowledge navigator, from apple Inc. name it ?

5. Name the the personal assistant for Windows 10 ?



Answer
1. Unnat Jyoti by Affordable LEDs for All
2. Echo

3. Otto

4. Siri

5. Cortana

Adobe Symposium 2016

Q. Where did Adobe recently held its Symposium 2016 ?
Ans- Mumbai.

Adobe recently held its Symposium 2016 in Mumbai. The event was an amalgamation of marketing and technology and more than 1000 marketing proffessional attended the event.

 #AdobeSymp

MTNL VRS and Revival.

Question- Telecom commission proposed VRS for a Navratna company to revive it. name the company ?

Ans- MTNL

Question- These PSU are in high loss due to its high number of employees, name them ?

Ans- MTNL & BSNL

The Telecom Commission, highest decision making body of the DOT (Department of Telecom)  proposes VRS for MTNL employees above 50 years of age. This proposal needs the approval from the cabinet. MTNL & BSNL both having a high manpower due to legacy issue. Even these two company have drivers, canteen person in its payroll. While globally most of the telcos outsource most of their work to third party vendor, MTNL runs its own call centre. This in turn results in higher employee cost. This in results have resulted in higher losses for MTNL.In Delhi & Mumbai MTNL has about 40000 employees. on the other hand the likes of Airtel have 15000 employees across India for managing 22 circle operation. Most of the work is outsourced in Airtel.

The high cost on employee is a reason MTNL is not able to invest on technology  and improve its services. The VRS (Voluntary Retirement Scheme) will help MTNL in reducing its employee numbers and increase investment in technology which will put it in revival path. In last quarter MTNL has increased its revenue by 25 crore and reduces expenditure also. Hopefully this VRS scheme will help in MTNL to achieve its past glory.

Now the VRS has been successfully executed both in MTNL & BSNL, How does the state of affairs at both the state run telcos, Share your opinion in comments.