27 September, 2012

Paint Companies Logos and Taglines

Here are the taglines of various paint companies along with the logo.

Tagline of Dulux- Dulux- Let's colour

The logo of Dulux



Dulux Velvet Pearl Glo- Chamak Rahe Ho Tum (Farhan Akhtar is promoting this brand, He has replaced Shahid Kapoor and Boman Irani)


Asian paints new logo


Kansai Nerolal Paints Limited - the logo is denoted by KN the abbreviation of Kansai & Nerolac.








Shalimar Paints logo- This logo is an abbreviation of the full name Shalimar Paints "SP"








Nippon Paint- Renew Your World
















Berger Paints- Paint your imagination



Jenson & Nicholson Paints-



26 September, 2012

Asian paints new logo

asian paints  has changed there logo to a fluidic version The new logo of asian paints is ap written in a fluidic manner.
The timing for this campaign is perfect. As festive season is approaching and every other paint companies are promoting very aggressively. Asian Paints the leader has changed there logo. 

Previously the logo was the full name asian paints. Now the abbreviation is taken into the logo ap
perhaps the change of logo will give more brand recall to this leading brand.

24 September, 2012

TV programmes and taglines

There a host of channels in Indian television Industry and different types of programmes are coming on all these channels. Some of these programmes generally Reality Shows are differentiating from the crowd by adding a tagline  (punchline). Just have a look at some of the taglines of some well known programmes in Indian television.



BiGG BOSS 7-  साथ 7
                            Saath 7
DID Super Moms- Ab Hai Moms Ki Baari 

Splitsvilla 6- Hot as Hell

Savdhaan India 2- India Fights Back.

SaReGaMaPa  2012- Hum jaante hain, aap sachche sur pehchante hain.

India Got Talent ( IGT season 3)- Lehra de apne hunar ka parcham.

SurKshetra- Where music wins

Madhubala- Ek Ishq Ek Junnon

Balika Vadhu- Kacchi Umar Ke pakke Rishte

Roadies 9- Everything or Nothing

Splitsvilla- Love gone wild

Jhalak Dikhla jaa- Dancing with the stars ( on colors tv)

Big Boss 6- Alag che


20 September, 2012

TATA Motors- Ek Kadam Aagey

Tata  Motors for its commercial vehicles launched a new campaign under the tagline "Ek Kadam Aagey".
The story line of the advertisement is very appealing. i.e. what Tata's advanced Commercial Vehicle do in a common man's life. From bringing milk from Gujrat to bring tea from Assam they are playing a very important part in our lives albeit in a different way. How it is helping in mitigating distance between the producer and the final consumer.

This commercial of TATA commercial vehicles has succeeded in creating a connection with the people. But how much potential buyer has been impacted only time will tell.

17 September, 2012

Question Of The Day 1



QOTD-10
Identify the logo ? (hint- this company produces a product which is also sweet)




QOTD-9
Identify the logo ? (hint- this company produces a product which is sweet)






QOTD-8
Sachin Tendulkar is promoting an water purifier brand. Name it ?

QOTD-7
This country is promoting its tourism under this tagline "Wonder of Asia". Name the country ?

QOTD- 6
On World heart day this brand made a huge campaign named "SUPER DAD". Where the theme was Heart age Finder. Name the Brand ? and which company it belongs to ?

Answer-
QOTD- 6--  Saffola (Marico)
QOTD- 7--  SriLanka.
QOTD- 8--  Livpure
QOTD- 9--  Shree Renuka Sugars
QOTD- 10--  Balrampur Chini

QOTD-5
"One partnership. Endless possiblities: is the tagline of which company ?

QOTD- 4
"Tomorrows Answers Today" is the tagline of which company ?

QOTD-3
This Indian telecom company is listed in NYSE. Name it ?

QOTD- 2
This car markets itself under the tagline "Your Signature to Success" Name the car ?

QOTD- 1

Name the Airlines which has someof the best campaigns like Pioneering Spirit and more recently Nonstop You ? (clue: this is a star alliance member)


Answers- 

QOTD- 1--    Lufthansa Airlines.
QOTD- 2--    Fluidic Elantra (from Hyundai)
QOTD- 3--     MTNL
QOTD- 4--     Akzonobel
QOTD- 5--     Boeing 

13 September, 2012

Countries and their taglines.

Now many countries are promoting their Tourism Industry very aggressively. Countries like Australia, Singapore and ASEAN countries like Thailand, Malaysia have been very aggressive in this fron

So does a tagline help to market the Tourism Industry ? Certainly Yes !!!

Just have a look at the following taglines of some the Countries Toursim board.

India- Incredible India

Australia- There's nothing like Australia

Great Britain- You're Invited.

Vietnam- Timeless Charm

Bhutan- Happiness is a place

Philippines- Its more fun in the Philippines

Srilanka- Wonder of Asia

12 September, 2012

Maruti Suzuki Ritz- Joy Inside.

Maruti Suzuki Ritz started its new campaign under the tagline "Joy Inside".

With new premium dual tone interiors and an elegant waterfall console design, experience it all with the all new Ritz!

A joyful journey begins with the all new Maruti Suzuki Ritz. Thoughtfully crafted to enhance your driving experience, come feel the "Joy Inside" while driving it. 

Maruti suzuki is also running an online campaign which is pretty clean, and like the beautiful interiors it is truly Joy Inside.

The TVC of Maruti Suzuki Ritz is also beautifully done. How the wife manages to get a diamond ring in the Ritz moment is the main theme. although  she is trying to get the diamond ring from her husband during watching TV and other moments is the theme.

The wife (Mandy Takhar has played the wife role in this ad) wants the diamond ring as a present. And there are moments in home while reading newspaper, sipping tea, watching TV where she is unable to get her present. The husband is engrossed in watching TV might be a reason. But in Ritz they are bale to find the perfect moment. And it is aptly said “Joy Inside”


The Maruti Suzuki Ritz ad is really nice and the background music is just perfect for the perfect car.