Quikr.com Campaign

Quikr.com

Online classifieds site Quikr.com has released a TVC to communicate an innovation, wherein customers can transact through a missed call. Through ‘Bob Biswas’ enacted by Saswata Chaterjee in the film Kahaani.

The objective of the campaign was to reach out to a large section of consumers through just a miscall.

The ad shows ‘Biswas’ seated in a packed cafe. He look at people around him, before stripping down to his vest and brief and standing on the. He thanks everyone for their attention and say he has an apartment at Amboli and goes on to list its features like western toilet, multiple use. He asks if anyone would be interested in renting it. He finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar na’.

The voice over says, “Ghar ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers aur sellers quikrrrrrrrrrrrrr.

Bob Biswas then makes the missed call and is surrounded by  people interested in renting his apartment with money Then Bob shows his the gun from his bag. (the gun used in the movie Kahani Perhaps for selling). This ad will make Quikrr have some differentiation from other online portals.

Indian State Tourism and tagline

India has some of the beautiful places on earth, Now India is promoting very aggressively its tourism under the tagline “Incredible India”

Various States are also promoting their tourism in a aggressive manner. Some of them are using a tagline to attract and showcase their uniqueness. Have a look and which state are going on your next vacation ?

1. “Scenic, Serene, Sublime” is the tagline of which Indian State Tourism ?
2. This Indian State markets its tourism Industry by using this tagline “ God’s own country” Name it ?
3. “One State. Many Worlds” is the tagline of which state’s tourism board ?
4. This state tourism board has a innovative tagline taken from Inida Tourism “The Incredible state of India” Name it ?
5. “Paradise Unexplored” is being used by which tourism board to promote it ?
6. “The heart of Incredible India” is the tagline of which state’s Tourism board
7. True to its name this Indian state markets its tourism under “paradise on earth” Name it ?
8. “The landmark created by nature” is the tagline of which State ?
9. "Everything is Possible" which state changed its tagline previously it was  “Essence of Incredible India” of this state tourism board. Name it ?
10. “Enchanting” is used as tagline to describe its state tourism board name it ?
11. “A new experience” is the punchline used by thisTourism to promote itself.
12. “Full of surprises” is the tagline  of which state tourism
13. Sun, Sea And sand is the tagline of Andaman & Nicobar Island.
14. "Unlimited" with this concept  which state tourism board is promoting itself ?
15. "Amazing Heritage, Grand Experience." is used as tagline to describe its state tourism board name it ?
16. 16. This state has a new campaign featuring SRK and the State tagline is "Sweetest Part Of India". Name the State.

These three states have tagline associate with their name, Have A Look

"Unfogettable Himachal” is the tagline used by Himachal Pradeh tourism .

"Blissful Bihar" is the tagline  of Bihar tourism.

“Enchanting Tamilnadu” is used as tagline to describe Tamilnadu Tourism.

Answers

1. Odisha
2. Kerala
3. Karnataka
4. Rajasthan
5. North East
6. Madhya Pradesh
7. J&K (Jammu and Kashmir)
8. Goa
9. Andhra Pradesh
10. TamilNadu
11. Jharkhand
12. Chhattisgarh
13. Andaman & Nicobar Island
14. Maharashtra.
15. Uttar Pradesh
16. West Bengal

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One-word Tagline

Can One word be a tagline of a brand ???

Some says--- One word can obviously be a tagline ! (Because it is easy to remember)

While other says---One word is far too open to interpretation.

Perhaps if a brand has the budget to inundate us with enough messages that it successfully interprets for us what the company means to express with that one word, maybe then one word can become a tagline over a period of  time. But the important formula is it should reflect the company's personality in it.

Some of the brands which have a single word or one word tagline are as follows. And mind it they are really successful in their industry and leader also.

Visa- Go

Mahindra- Rise

HP- Invent

Bindass- Restless

(Bindass is a Tv channel of India with youth centric content)

Star Sports-Believe

After Bindass channel star sports also has came with the new tagline "Believe"

Lakme- Reinvent

3M- Innovation

Nissan- Shift_  
Now Nissan has a new tagline- Innovation That Excites.

We would suggest if you have the power to spend a whole lot of amount with a tagline that showcase your brand then go for it.

Happy diwali

The Quizone Team wishes you all a Happy ,Safe and Prosperous Diwali.

Mindtree- Welcome to Possible

Mindtree the tech company recently changed its logo and tagline
The tagline is- Welcome to Possible

The logo represents

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