CEAT Tyres- Kahan Rukna Hai Pata Hai.

CEAT Tyres recently started its new campaign Kahan Rukna Hai Pata Hai.
The RPG Group has taken a 360 degree approach to it.
You can see the TV ads very frequently with the message kahanruknahaipatahai
Even a website has been created for this purpose http://kahanruknahaipatahai.com which u will find quite engaging even the facebook page of the same name depicts the same engaging.

with Social issues like Ragging, Dowry, Corruption, Drunk driving, child Abuse, Eve-teasing which are affecting the existence of society, This ad is bang on the point.
Following are the images taken from social media of the brand.

While other brands use a very sophisticated tagline depicting the usefulness to the consumer like tread any where,your journey our passion, But most of the tyre ads are based on the premise of Firm Control like Total control. For more such taglines go to 
http://realquiz.blogspot.in/2012/06/tyre-companies-and-their-taglines.html

But does the ad which shows the powerful grips of CEAT Tyres with lines kahan rukna hai pata hai catch the imagination of the car users ? Only time will tell.

Telecom Quiz

1. Expand ADSL ?
2. What comes to your mind when you heard "Zune" ? 
3. "Surface" is the tablet from which IT giant ?
4. Google's "Nexus 7" Tablet has been manufactured by which company ? 
5. Expand AMOLED ?( Display technology used in mobile device and televisio 
6. "Pureview" with which company will you associate this technology ?
7. What is the full form of NFC ( no googling plz)        
8. Expand UMTS?
9. Steve Wozniak is the founder of an Iconic Company. Name the Company ?
10. What comes to your mind when you hear Büyükkökten ?
11. "Andy Rubin", Any idea what made him famous ?
12. "BADA" is the operating system platform for mobile devices of which Electronics Giant ?
13. The first 3G service was launched in which country ?
14. Who was on the receiving end the first time when Graham Bell invented and tested Telephone ?
15. Name the voice-activated personal assistant that comes with iPhone 4S ?
16. Can You identify from the logo, which company we are talking about ? 
    
17. Streak, Aero, Venue are some of the phones of this company. Name the company ?
18. Which company launched the first Mobile Phone ?
19. What is QR Code (expand) ?
20.  Telecom & Technology Quiz Of the Day ? Can You Identify Him ? (hint: see the background of the image)
    
    
    
    
    
    
    
    21.In telecom parlance what is IVR ?
    22. 'Circles', ‘Sparks’, ‘Hangouts’, ‘Huddle’ are some of the features in which product ?

Answer

1. Asymmetric Digital Subscriber Line,Or Asymmetric digital subscriber line
2. Microsoft Music Player
3. Microsoft
4. ASUS
5. Active-matrix organic light-emitting diode
6. Nokia
7. Near Field Communication
8. Universal Mobile Telecommunications System
9. Apple Computer (now it is known as Apple Inc.)
10. Orkut
11. Android and Danger Corporation.
12. Samsung
13. Japan
14. Thomas Augustus Watson
15. Siri
16. Nokia Siemens Networks  (NSN)
17. Dell
18. Motorola
19. Quick Response Code.
20. Pichai Sundarajan, better known as Sundar Pichai is an employee at Google
21. Interactive Voice Response.
22. Google+

This quiz is derived from MTNL Mumbai's Facebook Page.
Please Like- https://www.facebook.com/mtnlmumbai

Being a telecom service provider, They have started a telecom quiz to engage users.

Hope it will be useful to you in polishing your basic telecom knowledge.

Logo with image of Animal & Bird.

Logos with image of Animal.         

There are a host of companies in which some animals or birds are integral part of their logo or brand. When the brand relates itself with the characteristics of that animal it might use the image in its logo.

Dove is a classic example, where through logo you want to showcase something soft. Just have a look at various logos where animals or birds are being used.

Similarly Indus Tower a joint Venture of Airtel, Vodafone India and Idea for sharing infratel uses an image of an Horse in its logo.

Similarly PUMA the footwear giant uses the image of a Cougar (mountain lion) in itslogo.

Syndicate Bank. One of the Public Sector Bank of India uses the image of a Dog alongside its logo. The Dog shows trust and always on vigil at the same time friendly.

Unilever the giant distributor has some of images of animals and birds in its logo. If you see carefully you can find fish & Bird.

Similarly Future Group, the Indian Retail Giant also has a bird, rather Golden Bird in its logo.

Another Indian Brand Fevicol uses Elephant in its logo.The Elephant is a symbol of ultimate power.Even two elephants are unable to separate the adhesiveness of Fevicol.

Also Boroline the antiseptic cream also has Elephant in its logo

If you see Zynga, one of the largest and popular developers of online games like Farmville, Citiville etc has a BullDog in its logo.The Dogs name is Zinga which belongs to Mark Pincus, But due to non-availability of the Domain he took Zynga.

In another classic the "Panda" is used in WWF (world wildlife fund) logo

Lacoste the apparel giant has an crocodile which you can see in every Lacoste product.

Similarly Nestle has a birds nest which shows compassion in its logo.

Quikr.com Campaign

Quikr.com

Online classifieds site Quikr.com has released a TVC to communicate an innovation, wherein customers can transact through a missed call. Through ‘Bob Biswas’ enacted by Saswata Chaterjee in the film Kahaani.

The objective of the campaign was to reach out to a large section of consumers through just a miscall.

The ad shows ‘Biswas’ seated in a packed cafe. He look at people around him, before stripping down to his vest and brief and standing on the. He thanks everyone for their attention and say he has an apartment at Amboli and goes on to list its features like western toilet, multiple use. He asks if anyone would be interested in renting it. He finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar na’.

The voice over says, “Ghar ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers aur sellers quikrrrrrrrrrrrrr.

Bob Biswas then makes the missed call and is surrounded by  people interested in renting his apartment with money Then Bob shows his the gun from his bag. (the gun used in the movie Kahani Perhaps for selling). This ad will make Quikrr have some differentiation from other online portals.

Indian State Tourism and tagline

India has some of the beautiful places on earth, Now India is promoting very aggressively its tourism under the tagline “Incredible India”

Various States are also promoting their tourism in a aggressive manner. Some of them are using a tagline to attract and showcase their uniqueness. Have a look and which state are going on your next vacation ?

1. “Scenic, Serene, Sublime” is the tagline of which Indian State Tourism ?
2. This Indian State markets its tourism Industry by using this tagline “ God’s own country” Name it ?
3. “One State. Many Worlds” is the tagline of which state’s tourism board ?
4. This state tourism board has a innovative tagline taken from Inida Tourism “The Incredible state of India” Name it ?
5. “Paradise Unexplored” is being used by which tourism board to promote it ?
6. “The heart of Incredible India” is the tagline of which state’s Tourism board
7. True to its name this Indian state markets its tourism under “paradise on earth” Name it ?
8. “The landmark created by nature” is the tagline of which State ?
9. "Everything is Possible" which state changed its tagline previously it was  “Essence of Incredible India” of this state tourism board. Name it ?
10. “Enchanting” is used as tagline to describe its state tourism board name it ?
11. “A new experience” is the punchline used by thisTourism to promote itself.
12. “Full of surprises” is the tagline  of which state tourism
13. Sun, Sea And sand is the tagline of Andaman & Nicobar Island.
14. "Unlimited" with this concept  which state tourism board is promoting itself ?
15. "Amazing Heritage, Grand Experience." is used as tagline to describe its state tourism board name it ?
16. 16. This state has a new campaign featuring SRK and the State tagline is "Sweetest Part Of India". Name the State.

These three states have tagline associate with their name, Have A Look

"Unfogettable Himachal” is the tagline used by Himachal Pradeh tourism .

"Blissful Bihar" is the tagline  of Bihar tourism.

“Enchanting Tamilnadu” is used as tagline to describe Tamilnadu Tourism.

Answers

1. Odisha
2. Kerala
3. Karnataka
4. Rajasthan
5. North East
6. Madhya Pradesh
7. J&K (Jammu and Kashmir)
8. Goa
9. Andhra Pradesh
10. TamilNadu
11. Jharkhand
12. Chhattisgarh
13. Andaman & Nicobar Island
14. Maharashtra.
15. Uttar Pradesh
16. West Bengal

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One-word Tagline

Can One word be a tagline of a brand ???

Some says--- One word can obviously be a tagline ! (Because it is easy to remember)

While other says---One word is far too open to interpretation.

Perhaps if a brand has the budget to inundate us with enough messages that it successfully interprets for us what the company means to express with that one word, maybe then one word can become a tagline over a period of  time. But the important formula is it should reflect the company's personality in it.

Some of the brands which have a single word or one word tagline are as follows. And mind it they are really successful in their industry and leader also.

Visa- Go

Mahindra- Rise

HP- Invent

Bindass- Restless

(Bindass is a Tv channel of India with youth centric content)

Star Sports-Believe

After Bindass channel star sports also has came with the new tagline "Believe"

Lakme- Reinvent

3M- Innovation

Nissan- Shift_  
Now Nissan has a new tagline- Innovation That Excites.

We would suggest if you have the power to spend a whole lot of amount with a tagline that showcase your brand then go for it.