Titan Raga #BreakTheBias

Titan Raga #BreakTheBias

Titan is yet again come up with a brilliant advertisement on the occasion of Women's day. This time for its Raga brand. The theme for this new campaign is #BreakTheBias.

In the ad when there is annual performance review is going on the boss were told about Rajat's recommendation Kiran, how they work till late how they work outside office in cafe during dinner etc. And all of them started thinking about Kiran and Rajat's relationship. They were expecting Kiran to be a beauitful girl who is using her beauty to rise the corporate ladder. But when Kiran comes in eveyrone gets surprised. Kiran was not a girl rather a young man.

This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.

Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!

Prof. Simply Simple

Q ? With which brand you would associate Professor Simply Simple ?

Ans- Tata Mutual Fund.

Q ? With which brand you would associate Prof. Simply Simple  & Suppandi ?

Ans- Tata Mutual Fund.



Tata Mutual Fund have started its latest investor awareness campaign. Making investment simple for Suppandi is the main theme for this campaign. The nitty-gritty of Financial world have been simplified and presented through these two characters Prof. Simply Simple  & Suppandi. They are so many interactive videos on youtube. You can watch them at

https://www.youtube.com/channel/UCgO_8SLOAGDNSQCBXMHehRg
They have created an interesting and interactive website for this theme http://simplysimple.in/

Shoes Brand and tagline

There are so many shoes brand vying for the large footwear market in India and rest of the world. These brands have some celebrities to endorse their brands and some cool campaign and advertisement to promote the brand. The tagline or punchline plays an important role creating the brand's impression in the user's mind. have a look at various shoes brands and their tagline. 

Reebok- Be more Human

Spark- "Go for it"

Brand Ambassador- Akshay Kumar

Bata- "Where Life meets style" 

They have also used No one in the world knows shoes like we do

Campus shoes- "Jiyo zindagi yaaron"

Relaxo Shoes- "Quality par Excellence"

Flite- "Fashinable & Light"

Brand Ambassador- Sonakshi Sinha

Previously they have used "Pu Fashion"

mochi- "The Shoe Shoppe"

Asics- "Sound Mind Sound Body"

Red Chief- "The power of real leather"

Sreeleathers- "World Class. Right Price"

Metro- "Shoes For a new Race"

Woly- "Since 1931"

Woodland Shoes- "Explore More"

Woodland PfroPlanet- "Inspired bu Nature"

Nike- "Just Do It"

Which one you liked the most, give your opinion in the comment below.

7 UP ‪#‎HumTohHainLikeThis‬

 ‪#‎HumTohHainLikeThis‬

7 UP India has started airing its new ad with the theme HUM TOH HAIN LIKE THIS
This advertisement  appeals us to Stay original and stand out, just like this beauty queen in 7UP's new video.



watch the ad

In the funny advertisement there is a beauty contest going on and the contestant are giving their answers to the question what they want to do after winning the beauty pageant ?

All the contestant answers in a fake manner with text book lines that they want to do something for the society and some of the contestant with an accent.

But the last contestant answers after winning the pageant she wants to have a rajma chawal with 7 UP. And the judges find it a honest answer and she finally wins the pageant. and the VO ends the beautiful funny ad with   ‪#‎HumTohHainLikeThis‬, Here’s to all things original, refreshing and confident fellow 7 UP wants to say  ‪#‎HumTohHainLikeThis‬

#SaveWaterForBetterThings

#SaveWaterForBetterThings

Today is the festival of colors in India which is Holi. This year a large part of the country is facing water crisis a lot of brand and celebrity appealed to people play Holi but dry holi. They requested people not to waste water but lot of people thought of it as a symbolic gesture and rest as double standard for publicity.

The B-town and brands just tried to get some good engagement in the social media with their CSR approach. But it was not going to solve any purpose.

Just one tweet sum it up all by  Ramesh Srivats ‏@rameshsrivats

#SaveWaterForBetterThings Like washing away the dry colours rubbed on you this Holi.

the amount we will save by playing waterless holi will be used to wash the dry colors applied to us.

Bura Na Mano holi hai

Indian Telecom Company and their logo

As you all know India is a growing telecom market with a large number of operators vying for the customer.
Have a look at the logo of different operators.

Aircel
Airtel
Idea
BSNL
MTNL
Vodafone
MTS
Telenor
Videocon Mobile
Reliance Mobile
T24 (future group MVNO)

Last but not the least Reliance Jio which is planning to launch the telecom revolution in a big way. So which  logo you like most ? give your opinion in comment below

Easy Logo Quiz 1

Name these 5 easy brands by looking at the logo.

Image courtesy respective brand website.