12 April, 2016

122nd Foundation day of a Indian Bank

Q. Which bank celebrated its 122nd Foundation day on  12 April 2016 ?

Ans- Punjab National Bank

Q. which banks tagline is ... The name you can BANK upon ?

Ans- Punjab National Bank

On the occasion  of 122nd Foundation day PNB published an advertisement with the text " Your trust continues to inspire our enduring success story "


Also it thanked like this way

Thank you dear Customers, Patrons, Stakeholders and well-wisher for your continued patronage.
I personally felt it should have thanked the Employees too. Its the employees who have toiled and worked so hard for the bank.

Image taken from a newspaper advertisement.

Titan Raga #BreakTheBias

Titan Raga #BreakTheBias


Titan is yet again come up with a brilliant advertisement on the occasion of Women's day. This time for its Raga brand. The theme for this new campaign is #BreakTheBias.

In the ad when there is annual performance review is going on the boss were told about Rajat's recommendation Kiran, how they work till late how they work outside office in cafe during dinner etc. And all of them started thinking about Kiran and Rajat's relationship. They were expecting Kiran to be a beauitful girl who is using her beauty to rise the corporate ladder. But when Kiran comes in eveyrone gets surprised. Kiran was not a girl rather a young man.





This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.

Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!


Prof. Simply Simple

Q ? With which brand you would associate Professor Simply Simple ?

Ans- Tata Mutual Fund.

Q ? With which brand you would associate Prof. Simply Simple  & Suppandi ?

Ans- Tata Mutual Fund.



Tata Mutual Fund have started its latest investor awareness campaign. Making investment simple for Suppandi is the main theme for this campaign. The nitty-gritty of Financial world have been simplified and presented through these two characters Prof. Simply Simple  & Suppandi. They are so many interactive videos on youtube. You can watch them at
https://www.youtube.com/channel/UCgO_8SLOAGDNSQCBXMHehRg
They have created an interesting and interactive website for this theme http://simplysimple.in/

31 March, 2016

Shoes Brand and tagline

There are so many shoes brand vying for the large footwear market in India and rest of the world. These brands have some celebrities to endorse their brands and some cool campaign and advertisement to promote the brand. The tagline or punchline plays an important role creating the brand's impression in the user's mind. have a look at various shoes brands and their tagline. 

Reebok- Be more Human


Spark- "Go for it"
Brand Ambassador- Akshay Kumar

Bata- "Where Life meets style" 
They have also used No one in the world knows shoes like we do

Campus shoes- "Jiyo zindagi yaaron"

Relaxo Shoes- "Quality par Excellence"

Flite- "Fashinable & Light"
Brand Ambassador- Sonakshi Sinha
Previously they have used "Pu Fashion"

mochi- "The Shoe Shoppe"

Asics- "Sound Mind Sound Body"

Red Chief- "The power of real leather"

Sreeleathers- "World Class. Right Price"

Metro- "Shoes For a new Race"

Woly- "Since 1931"

Woodland Shoes- "Explore More"

Woodland PfroPlanet- "Inspired bu Nature"

Nike- "Just Do It"

Which one you liked the most, give your opinion in the comment below.