22 April, 2016

Gionee New Logo Make Smiles

Gionee has unveiled its new logo with the tagline "Make Smiles"


The latest campaign is on the theme capture awesomeness. Gionee is famous for it camera phones, And since taking selfies and pictures on the rise, Gionee has started the campaign on the theme capture awesomeness. 



21 April, 2016

Micromax new logo. & new campaign Nuts. Guts. Glory.

Q.  “Nuts. Guts.  Glory. “ Whose new tagline is this ?

Ans- Micromax

Q. This company started its latest campaign  “Nuts. Guts.  Glory. ? name it.

Ans- Micromax



 Micromax has created its  latest campaign. “Nuts. Guts. Glory. “ as part of the Micromax 3.0 strategy. This advertisement is a bold move on the part of MTNL challenging the status quo in the handset market. Under this campaign micromax has launched a new logo and brand image. The new logo is a little different from the old logo. the old logo was an fist with fingers united. In the new long all the fingers are different and not attached to one another.
Also Micromax launched two new handsets namely Canvas 6 and Canvas 6 Pro with New Logo

The commercial has an global appeal challenging the status quo and describing a micromax handset advantages. The commercial is full of funk and glitz with hollywood crew. The lines are quite bold and the ad is taking potshots at some of the big names in the handset market.

Hey We are paying a lot of money for this. So, you better pay attention starts this advertisement . There after its complete crazy and bold moves by the crew

We are micromax
may be you've heard of us
Now some of you may have bought our phones.
And some of you may have not.

But here's the thing about us
We are not made in California
And we don't have a fruit for logo.

You know what we are
one of the top 10 phone makers in the world
We are not exclusive, We are inclusive.
We brought phones to every town.
And built them to last a whole month in a single charge.
.
.
.
So Prepare for glory
Nuts. Guts. Glory.

19 April, 2016

Imagica latest campaign "Badi Interesting Jagah hai"

Q. Which brand has the tagline "Badi Interesting Jagah hai" ?

Ans- Imagica




Imagica the biggest theme park in India has started its new campaign in the theme "Badi Interesting Jagah hai" The advertisement has Namit Das (Sumit sambhal lega fame) and his friend in an animated discussion, How the lives of others are better than human, for example Birds, they have the freedom to do whatever they want, they can fly anytime they want etc. And How Namit wants to become a bird in his next birth.

Come the next scene where there are different rides and activities at Imagica were being shown where people and children enjoying the ride to the fullest and in the closing scene two crows were speaking in an animated voice how they are bored of their mundane life and wants to become human after seeing the excitement at Imagica.




The advertisement has been made really well and Sumit has done an wonderful job. Personally speaking the ad made me to visit Imagica sooner than I thought. Truly the ad made me to believe Imagica  "Badi Interesting Jagah hai".

GON- Fart Odor Neutralizer

GON

Today I heard an ad in FM channel while travelling. The ad was of Gon/Gone/Gun for fart odour neutralizer. The company call it Gas Odor Neutralizer (GON)



I just got curious and searched more about the product. and got surprised to see the advertisement of GON. Its a well made TVC .The ad have been shown from the perspective of the girl in an arranged marriage couple. How her hubby's fart impact her life, like she can ignore the sound but could not ignore the bad odour. How GON helped her husband in this problem is the story line of the advertisement..


The company puts GON as A Gas Odor Neutralizer with activated Physico-chemical natural adsorption technology which is comfortable, discreet, antimicrobial and adsorbs embarrassing Odors.


For details visit
https://www.gon.co.in/

17 April, 2016

DOSEAT.COM and its campaign Khada Hai.


Q. Which online portal's tagline is  "The laziest way to buy and sell bikes"

Ans- DOSEAT.COM

Q. This portal has started its latest advertisement campaign (rather vulgar one) on the theme "Khada Hai"

Ans- DOSEAT.COM






When I first saw the ad it was really a little embarrassing. My first thought was is it some condom ad ?First the guy and the uncle said unka khada hai for last 2-3 months. To my surprise when the girl said mera bhi khada hai, it was like WTF ? and then the guy look below and said the same Mera to 12 mahine se khada hai.
But the revelation came when the guys said his bike has been unsold for last 12 months and the voiceover described the whole thing and how Doseat.com can help in selling their bikes and the Doseat's advantages like  It helps one to buy the favourite bike & get great deals along with it and how It helps one to sell the not-so-favourite bike & get a great price for it.

I find the double meaning ad a little vulgar. What's your opinion if you feel its fine you can give your opinion in the comment section below, In the official video while some appreciated the quirkness in the ad and commented cool written script by the copywriter... Well done on the Pun! While others commented against the ad 
WTF?? Now you'll place vulgar adds #Youtube??? Thank God I was not with family when this happened. I'd be so embarrassed!!

Watch the ad and give your comments

Your opinion are most welcome.
Image courtesy Doseat.com

13 April, 2016

Ajay Devgn and Kajol Brand Ambassador of AP Tourism


Q. Bollywood actor-couple Ajay Devgn and Kajol will serve as the brand ambassadors of which state tourism  ?


Ans- Andhra Pradesh Tourism


Q. What is the tagline of  Andhra Pradesh Tourism ?

Ans- Everything's Possible

The state with Enchanting Experiences like Wild Life, Heritage Spots, Divine Destinations, Beaches have planned to aggressively promote its tourism and AP Tourism has roped in Bollywood power couple  Ajay Devgn and Kajol to be its brand ambassador.
The state has some modern and religious places like Vizag, Rajahmundry, Tirupathi, Vijayawada, Kurnool, Anantapur.

Although Andhra Pradesh has some big Telugu stars the reason behind choosing Ajay Devgn and Kajol to have a pan India appeal for its tourism. Hopefully these two big stars will be able to make AP tourism garner more and more tourists.


Tagline Quiz 2016

Q.1 Which bank's tagline is "The bank at your side." ?

Ans- Commerzbank

Q. 2 "Innovation that excites "Whose tagline is this ?

Ans. Nissan.

Q.3  What is the tagline of SOTC ?

Ans. For Holidays


Q.4  What is the tagline of  Andhra Pradesh Tourism ?


Ans- Everything's Possible

Q.5  Which organisation's tagline is this "Ghar ki baat" ?


Ans- pnb Housing Finance limited.


Q. 6 “Nuts. Guts.  Glory. “ Whose new tagline is this ?

Ans- Micromax

Q. 7 "Make Smiles" is the tagline of this brand. name it ?

Ans- Gionee

Q. 8 "Built for young energy" is the tagline for the brand. (clue Alia bhatt is the nrad ambassador for the product ) Name it ?

Ans- Standard cable and wires.

Q. 9   "Discover Your Smile "whose tagline is this ? (hint a travel portal)

Ans- TUI

12 April, 2016

122nd Foundation day of a Indian Bank

Q. Which bank celebrated its 122nd Foundation day on  12 April 2016 ?

Ans- Punjab National Bank

Q. which banks tagline is ... The name you can BANK upon ?

Ans- Punjab National Bank

On the occasion  of 122nd Foundation day PNB published an advertisement with the text " Your trust continues to inspire our enduring success story "


Also it thanked like this way

Thank you dear Customers, Patrons, Stakeholders and well-wisher for your continued patronage.
I personally felt it should have thanked the Employees too. Its the employees who have toiled and worked so hard for the bank.

Image taken from a newspaper advertisement.

Titan Raga #BreakTheBias

Titan Raga #BreakTheBias


Titan is yet again come up with a brilliant advertisement on the occasion of Women's day. This time for its Raga brand. The theme for this new campaign is #BreakTheBias.

In the ad when there is annual performance review is going on the boss were told about Rajat's recommendation Kiran, how they work till late how they work outside office in cafe during dinner etc. And all of them started thinking about Kiran and Rajat's relationship. They were expecting Kiran to be a beauitful girl who is using her beauty to rise the corporate ladder. But when Kiran comes in eveyrone gets surprised. Kiran was not a girl rather a young man.





This ad is beautiful and very smartly showed us gender bias at work. It may be subtle but it's still there. Well done Titan.

Move the conversation ahead for women, change the way you look at her success. #BreakTheBias this Women's Day!


Prof. Simply Simple

Q ? With which brand you would associate Professor Simply Simple ?

Ans- Tata Mutual Fund.

Q ? With which brand you would associate Prof. Simply Simple  & Suppandi ?

Ans- Tata Mutual Fund.



Tata Mutual Fund have started its latest investor awareness campaign. Making investment simple for Suppandi is the main theme for this campaign. The nitty-gritty of Financial world have been simplified and presented through these two characters Prof. Simply Simple  & Suppandi. They are so many interactive videos on youtube. You can watch them at
https://www.youtube.com/channel/UCgO_8SLOAGDNSQCBXMHehRg
They have created an interesting and interactive website for this theme http://simplysimple.in/

31 March, 2016

Shoes Brand and tagline

There are so many shoes brand vying for the large footwear market in India and rest of the world. These brands have some celebrities to endorse their brands and some cool campaign and advertisement to promote the brand. The tagline or punchline plays an important role creating the brand's impression in the user's mind. have a look at various shoes brands and their tagline. 

Reebok- Be more Human


Spark- "Go for it"
Brand Ambassador- Akshay Kumar

Bata- "Where Life meets style" 
They have also used No one in the world knows shoes like we do

Campus shoes- "Jiyo zindagi yaaron"

Relaxo Shoes- "Quality par Excellence"

Flite- "Fashinable & Light"
Brand Ambassador- Sonakshi Sinha
Previously they have used "Pu Fashion"

mochi- "The Shoe Shoppe"

Asics- "Sound Mind Sound Body"

Red Chief- "The power of real leather"

Sreeleathers- "World Class. Right Price"

Metro- "Shoes For a new Race"

Woly- "Since 1931"

Woodland Shoes- "Explore More"

Woodland PfroPlanet- "Inspired bu Nature"

Nike- "Just Do It"

Which one you liked the most, give your opinion in the comment below.

24 March, 2016

7 UP ‪#‎HumTohHainLikeThis‬

 ‪#‎HumTohHainLikeThis‬

7 UP India has started airing its new ad with the theme HUM TOH HAIN LIKE THIS
This advertisement  appeals us to Stay original and stand out, just like this beauty queen in 7UP's new video.



watch the ad



In the funny advertisement there is a beauty contest going on and the contestant are giving their answers to the question what they want to do after winning the beauty pageant ?

All the contestant answers in a fake manner with text book lines that they want to do something for the society and some of the contestant with an accent.

But the last contestant answers after winning the pageant she wants to have a rajma chawal with 7 UP. And the judges find it a honest answer and she finally wins the pageant. and the VO ends the beautiful funny ad with   ‪#‎HumTohHainLikeThis‬, Here’s to all things original, refreshing and confident fellow 7 UP wants to say  ‪#‎HumTohHainLikeThis‬




#SaveWaterForBetterThings

#SaveWaterForBetterThings

Today is the festival of colors in India which is Holi. This year a large part of the country is facing water crisis a lot of brand and celebrity appealed to people play Holi but dry holi. They requested people not to waste water but lot of people thought of it as a symbolic gesture and rest as double standard for publicity.
The B-town and brands just tried to get some good engagement in the social media with their CSR approach. But it was not going to solve any purpose.

Just one tweet sum it up all by  Ramesh Srivats ‏@rameshsrivats

#SaveWaterForBetterThings Like washing away the dry colours rubbed on you this Holi.


the amount we will save by playing waterless holi will be used to wash the dry colors applied to us.

Bura Na Mano holi hai

Indian Telecom Company and their logo

As you all know India is a growing telecom market with a large number of operators vying for the customer.
Have a look at the logo of different operators.




Aircel
Airtel
Idea
BSNL
MTNL
Vodafone
MTS
Telenor
Videocon Mobile
Reliance Mobile
T24 (future group MVNO)

Last but not the least Reliance Jio which is planning to launch the telecom revolution in a big way. So which  logo you like most ? give your opinion in comment below

Easy Logo Quiz 1

Name these 5 easy brands by looking at the logo.
Image courtesy respective brand website.