Quiz Of The Day Logo Round (26 April 2016)

Quiz Of The Day.

1. Which organisation's new logo contains this ?

2. Which organisation's logo is this ? (hint - Indian PSU) 

Ans.

1. NPCI (National Payment Corporation of India.)

Find more details about the new logo at (http://realquiz.blogspot.com/2016/04/npci-new-logo-with-new-brand-image.html)

2. BEL (Bharat Electronics Limited)

Standard Wires & Cables New Logo tagline and Alia Bhatt.

Standard, a wires and accessories  brand of Havells India has established itself over the years.

To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.

How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.

Standard New logo

So how you like the ad ? Give your opinion in comments.

MTL a MTNL subsidiary

Millennium Technology limited which is also known as MTL was formed by Mahanagar Telephone Nigam Limited (MTNL) in the year 2000 as its wholly owned subsidiary company basically for providing internet and other value added services. MTL is offering state of the art telecom services for its esteemed customer and working relentlessly to become a Total Solution Provider.

The various services being offered are Remote monitoring of customer network, Capacity building and skill development programme, End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use, The Data centers Leasing /Hiring of MTNL and other PSU telcos like. M/s BSNL, ITI, MSITS.

MTL is currently offering the following services. Most of the services are in the telecom and technology related

Remote monitoring of customer network.
Capacity building and skill development programme.
End-to-end ICT Solution provider along with operation & maintenance.
Launch, operate, provide and maintained Cloud and managed services.
Surveillance and perimeter security including emergency communication.
Campus wide Wi-Fi ,
Surveillance projects.
Provision of RF links for Captive use,


The logo of MTL is

The tagline is "Total Solution Provider"

You can get the details at http://mtl.in/

Bus seat (Back side) ads.

Bus Seat ads (Back side)

The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. so it gives your brand a high interaction time. Besides You can customize ads depending upon the seating arrangement.

e.g. For Ladies seats you can have a specific ad with the specific images/ for Senior Citizen & Handicapped people you can have your custom ads and other seats can have ads targeted at category.

This is an ad of LIC in a BEST Bus in Mumbai. Here the main thrust should be an image with an appeal with the necessary product information.

Inexpensive mode of Outdoor Advertisement

Now marketeer has a very tight budgeting. There are numerous media to choose from within a limited budget. So in this age of multimedia outdoor advertisement sometimes lose out. But smart advertiser come up with solutions with cheap outdoor advertising.

1.Boards of No Parking in front of gates.

This come virtually free. You just have to get the permission from the housing society to mount a plate in the gate. Generally No parking symbol along with the logo and brand identity is the mantra here. Here in this image you can see HDFC Bank and Tata Sky has adopted that route. HDFC Bank has gone a step ahead by promoting one of its product gold loan.

Here in this image you can see a number of ads ranging from HDFC, Tata Sky to so many coaching institutions. Although cluttered but it comes virtually free with very low making charges. So a smart advertiser should explore this in their total media approach, because while coming back the consumer is certain to see this ad.

Advantage of Outdoor Media

So after so many blogs on advertisements, we have come back to theory and its about outdoor advertisement ! Why one should choose this medium ? The basic question one can ask in why Outdoor media when he has other attractive options like TV, Print and more quantitative and productive Online Media. The answer is although every medium has its own Strength and weakness,outdoor media has the most appealing features which makes it unique. 


Low Cost- Unlike other medium it is not that much costly. (Save some prime properties) Most of the outdoor medium comes at a very attractive price.

Enabler in Total Reach- In order to complete your 360 degree approach in advertising it helps you to reach your targeted consumer.

Big Size- Size does matter. Isn't it ? the massive advertisement draws the attention of one and all. If you have some smart creativity combined with the size it will be a win-win.

Works as a reminder- Your targeted audience might have seen the advertisement on TV have seen the print ad on the morning newspaper or might have seen the online ad, But it is the outdoor media which will remind him about the product while driving to the market.

Close to the market (Point of Purchase)- A smart marketeer can  get a lot of benefit by this approach. Generally outdoor hoardings are near the marketplace or on the way to the market. So if you choose your hoardings and media judiciously. You will be a sure winner.

Higher spending time in the outdoor of working families- Now the time has changes, most of the family members are working, who in turn have high purchasing power. And they commute a lot. There is no one in family to watch TV the whole day. So if you want to target those guys, then outdoor is the media which should you focus.

Founder of companies Round ?

Let us see how many of you can answer this ? We have put some Founders and co-founders of  some of the companies . Now its your turn. 

1) Jerry Yang and David Filo have founded this internet giant. Name this company ?

2) Brijmohan Lall Munjal has founded an company which is very famous for their recent brand makeover. name the Giant ?

3) Thomas Edison has invented the light bulb and a giant corporation ? Name it ?

4) Khwaja Abdul Hamied has founded an Indian Pharmaceutical company.
What is it ?

5) This brand is well known and Andy Rubin, Rich Miner and Nick Sears are the co-founder name it ?

6) Evan Williams, Noah Glass,Jack Dorsey, Biz Stone are the co-founders of this micro blogging site. Name it ?

7)  Easy one Steve Jobs, Ronald Wayne,Steve Wozniak are the co-founders of this giant corporation. Name it ?

8) This Indian home grown mobile handset maker  co founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal is one of the leading global player in smartphone segment. Name it ?

9) Sachin Bansal, Binny Bansal have co-founded this Indian super giant e-commerce portal and platform. Name it ?

10) Vijay Shekhar Sharma has started this Indian e-commerce shopping and payment portal. Name it ?


Answers
1) Yahoo
2) Hero Motocorp
3) GE
4) CIPLA
5) Android
6) Twitter
7) Apple
8) Micromax
9) Flipkart
10) PayTM.