Amway Attitude Ad (Tattoo Girl & Girls outing in a car)

Beauty is all about Attitude

Amway for its attitude line of cosmetics has created some TVCs. The TVC is good for the music and the theme girls with attitude.

http://www.amway.in/
The first advertisement is of the Girl with a lot of tattoos and piercing. Till now tattoos & piercing are considered  rebels of the world as an emblem of toughness and defiance. Also lot of people look them as a symbol for sex and ask them out.

The amway ads clears that mindset with the attitude ad. Although the girl is ultra modern but she is also deep rooted to the family and culture. The story line is when a friend invites her friend to  family in the vacation everyone is surprised at her get up. tattoo everywhere be it shoulder, hand or upper chest, piercing in eyes lower lips etc.

The model in the ad Paloma Monnappa

Watch the TVC at 

The other commercial of Attitude is all about the modern girls.  They can go on outing themselves and in case of a flat they dont need to ask a guy to help them. They are capable of doing it themselves.

The ad has been very well made although they are taking selfie, doing so calle dgirly things but when it comes to a flat tyre they can change the tyre themselves.

Watch the TVC at 

Also see attitude's brilliant other ads.

The family dinner and the couple with theme sharmana jaante hain. Aur Shararat v jaante hain.

The attitude ad featuring model in the ramp is also very nice, the theme is Itrake chlna jaante hain.......aur khud hasna b jaante hain.. watch it here. When any difficult situation comes todays womens are prepared to face it. be it a wardrobe malfunction in a ramp show or the breaking of the heel in the runaway in a fashion show.

The Green Mile (1999) Film Review

The Green Mile (1999) Film Riview

Starring

Tom Hanks as Paul Edgecomb
David Morse as Brutus Howell
Michael Clarke Duncan as John Coffey

Director: Frank Darabont

After Shawshank Redemption everyone was expecting another good movie from Frank Darabont. And he did not disappoint. With Tom Hanks in the lead role. the green mile is a brilliant movie.

Like Shawshank Redemption the film is primarily set in an infirmary where the fellas who have been sentenced for execution are sent. They are in "E block" I guess it is Execution Block.

Different staff working there have different characteristics. While Edgecomb and guards have matured with experience, greenhorn like Percy Wetmore treats the inmates in a real bad way. And he continues to do so with his connection. Things changes when an giant inmate named Coffey come into E Block. He has been charged with rape and murder of two girls. The guards at Eblock soon started feeling the miraculous power of Giant Coffey.

What will happen will they execute Coffey Or not ?
Will Coffey will be able to do miracle one after another ?

watch the movie to find out.

Some of the brilliant dialogues from the film are

Edgecomb- We each owe a death, there are no exceptions. But, oh God, sometimes the Green Mile seems so long.

John Coffey, only not spelled the same.

John Coffey- Awful tired now, boss. Dog-tired.

My score 9.2 out of 10

Jack & Jones Outdoor campaign featuring Ranveer Singh and the controversy.

Ranveer Singh is now the heartthrob of the advertising industry. Watch any TV channel you will find him promoting something or the other be it the car or breakfast cereals.

See the list of brands endorsed by Ranveer Singh.
http://realquiz.blogspot.in/2016/11/ranveer-singh-and-energy-packed-brands.html

But amongst various campaigns one campaign has landed in trouble. The brand in question is Jack and Jones.

They created an outdoor campaign  featuring Ranveer Singh.

See the ad.

The ad is an extension of Jack & Jones latest campaign #NOTHOLDINGBACK
the ad appears to be sexist. And popular bollywood and south actor Siddharth (of Rang De Basanti) criticized the campaign and in microblogging site twitter tweeted that A new low for women's rights in the workplace in India. What were they thinking? #Fail

The tweet also evoked the same response and most of the user condemned the ad. As a responsible brand Jack and Jones in damage control accepted the wrongdoing and replied to Siddharth and tweeted that 

@Actor_Siddharth We didn't intend to offend anyone with one of our billboards. #NOTHOLDINGBACK and withdrawing it immediately.

Now celebrities coming under scanner for wrong brand endorsements have to be more and more careful. because these type of campaigns no matter how eye catchy may be, it will destroy the brand reputation in some days.

Image courtesy Twitter.com

Reebok 25,915 Days Commercial

Reebok 25,915 Days  Commercial.

In recent times It is one of the best commercials. This time it is Reebok.

The theme of the ad is based on the following premise, The average human lifespan is 71 years. That’s 25,915 days. 25,915 opportunities to make the most of our time, honoring the body you’ve been given through a commitment to physicality. So what are you waiting for? The clock, and your days, are ticking. Calculate yours at http://Reebok.com/CountYourDays.

The ad at the start seems more like a fitness band or smartwatch kind of ad like fitbit where the performance is measured. But as the ad progress one can notice as the age decreases the number shown in the ad increases. like from 3412 - 6825- 9472- 13,120- 14,965...... to finally 25,915 in case of the new born. 

Reebok commercial appeals to Honor the Body you've been given. because its one life of 25,915 days.

Reebok- Be More Human

The music/sound track in the Reebok advertisement is similar to or may be from I Need Never Get Old by Nathaniel Rateliff and the Night Sweats.

3 Advertisements on McDowell's No.1 Yaari'

3 Advertisements on McDowell's No.1 Yaari'

McDowell Soda has created its campaign on the theme of friendship. With the tagline Aaj Manao No.1 Yaari

1. MS Dhoni No.1 Yaari ad.

The ad is a glimpse of MS Dhoni, the Indian Cricketing Legend and his asli yaari as he goes back to meet his closest friends in his hometown, Ranchi. His friends Chottu Bhaiya (Paramjit Singh),  Chittu (Seemant Lohani) and the small moments is the theme of the ad. Even the celebrities also live the life of true friendship has been shown in this ad beautifully. The small moments like playing cricket in the home or making tea for friends etc.

2.  McDowell's No1 - Yaaron Se Bane Hum

Three friends and a hell of a trip and the revelation at the end is the  crux of the ad. How 3 friends enjoy every moment starting for navigating the difficult terrains to walking on the stiff tree to jump from the waterfall and the friendship in between has been well shown in this ad.



3. #No1Yaari, an ode to YAARI  of 3 friends.

This advertisement is about  fun moments of 3 Yaars and shows how they have supported each other through thick and thin. Watch them share some of great moments. How they pull each other’s leg and get away with it and How 2 buddies help the 3rd propose to a girl.

Watch the short film.

So which of the McDowell Soda's advertisement you like the most ? is it of Captain Cool's or the three friends helping one of them in proposing or the three friends who is encouraging their friends in the trip ? Share your opinion in comments blow.

3 movies to watch if you love your parents.

Three movies to watch if you love your parents.

1. Tokyo Story (1953)  Tôkyô monogatari (original title)

Director: Yasujirô Ozu

The story seems very simple and obvious. An old couple visit their children and grandchildren in the city; but the children have little time for them. But the emotion within in small small details will make you cry and I am sure after watching this movie you will love your parents more and care more for them without thinking them as a burden.

2. Baghban (2003)

Director: Ravi Chopra

An elderly couple wish their children to care for them in their old age. But their children see and treat them as a burden, and they must struggle to regain their worth and dignity to themselves and others.

3. A Separation (2011) Jodaeiye Nader az Simin (original title)
 
Director: Asghar Farhadi
The storyline is simple yet compelling. A married couple in Iran are faced with a difficult decision - to improve the life of their child by moving to another country or to stay in Iran and look after a deteriorating parent who has Alzheimer's disease.

Which movie you like most ? If you want to add any movie in this list please share in comments below.

India Post Payments Bank (Details)

India Post Payments Bank


IPPB incorporated as a public limited company under the Department of Posts, Govt. of India on 17th August, 2016.

IPPB Bank recently unveiled its logo and tagline.


The logo is the India Post's birds’ wings in bright yellow. and in the backdrop a rising sun.

Image Source IPPB.

The tagline is   Aapka bank, aapke dwaar
The tagline denotes that bank is inclusive and ready to serve you right in your doorstep. 
With over 1.54L branches across the country, India Post enjoys the love and trust of millions of Indians. The objective of India Post Payments Bank (IPPB) is to provide affordable and useful banking services to people who don’t just have limited access to banks, but might never have banked before. This is true financial inclusion. With a network spanning across every corner of the country, the postal service will now deliver prosperity to rural India as well as semi urban towns.


IPPB is founded on the following 4 premises.
FINANCIAL LITERACY
FINANCIAL INCLUSION
EASE OF ACCESSIBILITY
PAYMENTS & REMITTANCES



Recruitment for IPPB started, about 3500 personnel will be recruited across the country in the next few months. In various positions. Please visit for career section https://www.indiapost.gov.in/Financial/Pages/Content/IPPB.aspx
at http://ibps.sifyitest.com/ippboff3sep16/

IPPB aspires to be most accessible bank in the world and spearhead its financial inclusion goals.

A logo seen in search engine not the official logo. 5000 entries received from citizens for the logo and tagline contest as IPPB becomes India's first ever financial institution to crowd-source its brand identity.