Q. Where did Adobe recently held its Symposium 2016 ? Ans- Mumbai. Adobe recently held its Symposium 2016 in Mumbai. The event was an amalgamation of marketing and technology and more than 1000 marketing proffessional attended the event. #AdobeSymp
Question- Telecom commission proposed VRS for a Navratna company to revive it. name the company ?
Ans- MTNL
Question- These PSU are in high loss due to its high number of employees, name them ?
Ans- MTNL & BSNL
The Telecom Commission, highest decision making body of the DOT (Department of Telecom) proposes VRS for MTNL employees above 50 years of age. This proposal needs the approval from the cabinet. MTNL & BSNL both having a high manpower due to legacy issue. Even these two company have drivers, canteen person in its payroll. While globally most of the telcos outsource most of their work to third party vendor, MTNL runs its own call centre. This in turn results in higher employee cost. This in results have resulted in higher losses for MTNL.In Delhi & Mumbai MTNL has about 40000 employees. on the other hand the likes of Airtel have 15000 employees across India for managing 22 circle operation. Most of the work is outsourced in Airtel.
The high cost on employee is a reason MTNL is not able to invest on technology and improve its services. The VRS (Voluntary Retirement Scheme) will help MTNL in reducing its employee numbers and increase investment in technology which will put it in revival path. In last quarter MTNL has increased its revenue by 25 crore and reduces expenditure also. Hopefully this VRS scheme will help in MTNL to achieve its past glory.
Now the VRS has been successfully executed both in MTNL & BSNL, How does the state of affairs at both the state run telcos, Share your opinion in comments.
"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld
There has been two TVC in this segment to popularize the product.
The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc. and Now he is going to to see London
Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.
I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.
LYF is a 4G smartphone brand from Mukesh Ambani's Reliance Jio. This is its first commercial TVC debuting during IPL
LYF Smartphone + has aired its first TVC, featuring the Royal Pune Superchargers team and bollywood Diva Kangana, This TVC have MS Dhoni, Kangna Ranaut, Ashwin ad Ajinkya Rahane. This TVC also have Virat Kohli the in-form batsman.
Kangana has appeared in the ad in her Queen film avataar how the teammember of RPS get a better visual experience in their LYF Smartphone + is the theme of the ad. The visuals are so life-like and real that they can feel that Kangana aka Rani aka Queen is dancing infront of them. Kangana has also seen the ad in er queen atire (in that typical kurti and jeans)
National Payment Corporation changed it logo towards the end of 2015. Te vision was to have a brand image which is keeping pace with time, technology. At the same time keeping the Indian root. After successfully launching the domestic payment system the brand makeover is a good step in this direction. The old NPCI logo
The new logo
NPCI logos signify the speed at which the organization is achieving new milestones which adds to setting higher benchmarks to match global standards. The shades Blue, Saffron and Green represent the colours of the Indian flag that pay homage to the organization’s deep roots.
Blue is a primary corporate colour, associated with depth and stability. It indicates trust, loyalty, wisdom, confidence, intelligence and faith. Saffron radiates warmth and happiness by combining the physical energy and stimulation of red with the cheerfulness of yellow. Green implies balance, harmony and growth.
NPCI is a company that believes in transparency and clear work ethics. The open P and the liberal spaces around N and C bear testimony to this fact.
The font is stylishly slender, thus expressing flexibility and nimbleness. The letters are in italics giving it the feeling of speed and representing an organization that is swiftly embracing futuristic technologies. The fast forward symbols represent a brand that is rocketing ahead; a brand that is keeping pace with changing times to emerge as a clear winner every time.
The company logo of NPCI was unveiled at the hands of the M Balachandran, chairman, NPCI at the Board Meeting held on December 15, 2015.
Standard, a wires and accessories brand of Havells India has established itself over the years.
To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.
How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.
Standard New logo
So how you like the ad ? Give your opinion in comments.
