Mahindra Auto Quotient

Mahindra Auto Quotient- Unleash your autopassion

Mahindra the auto giant started its annual auto quiz show Mahindra AQ. This is the 4th season of India's finest auto quiz. There are two categories
1st---- engineering & management students
2nd- auto enthusiast

Prizes- The prize mentioned by Mahindra team is really fascinating. This is an extract from their website.

Your pride.
Your team's honour. Your college's respect. 
The admiration and envy of all other auto enthusiasts.

That’s just to begin with. After all, the stakes are bound to be high in the ultimate battle of wits between the countries top auto enthusiasts.

The first prize for the winners of AQ is an all-expenses paid trip to the Geneva Motor Show, held annually in Switzerland. It's a once-in-a-lifetime chance to be amongst the greatest congregation of auto enthusiasts, looking at some of the greatest machines ever to be made. 

The first runners-up will get an all-expense paid trip to the Qatar Moto GP and a chance to meet the Mahindra Racing Team. 
The second runners-up will be sent to a multiday expedition with Mahindra Adventure, to an exciting escapade in an exotic location in India. Third runners-up will get a thrilling Mahindra Great Escape, India's favourite 4X4 rally. 




For more details go to

http://www.mahindraaq.com/index.html

e-Commerce portal and taglines

Quikr.com

Online classifieds site Quikr.com has released a TVC to communicate an innovation, wherein customers can transact through a missed call. Through ‘Bob Biswas’ enacted by Saswata Chaterjee in the film Kahaani.

 “The objective of the campaign was to reach out to a large section of consumers who may not be online today but will access the internet in the near future. So, we wanted to expand the market

The ad shows ‘Biswas’ seated in a packed cafe. He look at people around him, before stripping down to his vest and brief and standing on the. He thanks everyone for their attention and say he has an apartment at Amboli and goes on to list its features like western toilet, multiple use. He asks if anyone would be interested in renting it. He finds no takers, but a man replies, handsome ‘Quikr.com ko missed call maar na’.

The voice over says, “Ghar ho ya gaadi, buying selling aur renting ke liye, quikr ko missed call dijiye 1800 3000 1000 par. Aur paaiye buyers aur sellers quikrrrrrrrrrrrrr.

Bob Biswas then makes the missed call and is surrounded by  people interested in renting his apartment with money plus the gun from his bag. (the gun used in the movie Kahani Perhaps)This ad will make Quikrr have some differentiation from other online portals.

Seventymm.com- Born Filmy

Seventymm.com one of the leading e-commerce portal is presently dominating the online media space with its campaign Super Saver Deal. this e-commerce portal has a very catchy tagline "Born Filmy" aimed at customers with a trendy attitude. And in  a country like India were trend is derived from Films from bollywood, this tagline helps Seventymm to differentiate from other portals.

Jabong.com- Delivering Lifestyle

Jabong.com one of the very popular e-commerce portal for fashion recently started its TVC about delivering lifestyle and COD. This ad has become popular and bang on the point. The excitement factor is also very clearly show in the ad. we really get excited when something we wished for reaches us. This has been very clearly shown by jabong team.

Flipkart.com- The online megastore

Flipkart is today India's largest e-commerce portal and they have very rightly mentioned it as their tagline. they are the true online megastore of India. Their TVC is clutter breaking and a Industry leading ad. In this ad they have been successful in mitigating the fear from the Indian consumer for online shopping. The series of ads featuring children will certainly draw anyones attention and the variety of message in each ad has been clearly shown. +1 to flipkart.

after the great success of Husband & wife series of ads Flipkart has started another campaign a young boy is shown as an executive where he is so much impatient. How he purchases from flipkart and got the delivery ahead of his expectation is the main message of this new Flipkart TVC. How he got his smartphone delivered on Monday which he has ordered on saturday is the main mesaage shown in this TVC. Once again +1 to Flipkart.

Tradus.in-  "Wholesale Price at your doorstep"
Tradus has started an campaign very aggressively where they are claiming to eliminating the middlemen, inthe general trade a large chunk remains with the middlemen i.e. distributors, retailers etc. In Tradus they are giving this margin to the customer with a low price. That is the USP of the whole campaign.So the tagline  "Wholesale Price at your doorstep" is very apt for tradus.

OLX.IN- Bech De
Now OLX has roped in Kapil Sharma as its brand ambassador. In the ad Kapil Sharma has been portrayed as the unused items and how he convince his owners to sell them in OLX by clicking a photo.

Previously he tagline was-   Sab Kuch Bikta Hai
OLX has started an campaign Badi Badi Baatein Karte the on TVC & Online.
The ads are based on typical Indian Couple.
Male in their midage although purchase things like Camera, Treadmill, Guitar but unable to use because of busy schedule and procastination.
Their better half teases them through a bollywood song, Badi Badi baatein karte the.

See about  Olx new ad ghost hide and seek. http://realquiz.blogspot.com/2013/09/olx-ghost-hide-seek-tvc.html

Zovi.com The online portal with fashion and accessories has started TVC recently.

The tagline of Zovi for this campaign is 

ZOVI.COM- Get Smart About Style.

Sulekha.com- Delightful Discoveries. Always.

zoomin- The photo superstore

Myntra.com- India's Largest Online Fashion Store

Kaunsa.com tagline is “Your friend for online shopping”.

Meritnation.com- School Made Easy.

two wheeler and taglines

Recently bajaj changed and introduced taglines for their various two wheelers.

Bajaj- Distinctly Ahead

Bajaj Discover 100- Chalta Nahi Daudta Hai

Bajaj Discover 125-  More excitement per Litre (it is the same as discover 150)

Bajaj Discover 125 ST-  The next generation commuter

Bajaj Discover 150-  More excitement per Litre

Bajaj Platina- Dumdaar Sawari

Bajaj Pulsar- Definitely male (they had also came up with a new campaign Indias's No. 1 sportsbike)


Kawasaki- "let the good times roll" 
Kawasaki the partner of Bajaj Auto has come up with a very catchy tagline let the good times roll.

Ninja 650 R- Refined aggression


Hero- (Hero Moro Corp) Hero MotoCorp’s new logo and tagline was revealed in London at the time of unveiling its global identity. the tagline.Hum Mein hai Hero

Hero Ignitor- "Jeet Ki Chingari" (recently Her Motocorp started anew campaign to promote Ignitor under this tagline They have moved from the earlier tagline"The thrill of riding")

Hero Maestro- "Such a boy thing" Recently Hero motocorp started their new campaign for Maestro with the tagline such a boy thing. 

Hero CD Dawn- Public ka naya transport

Hero Karizma ZMR- above all

Hero Karizma- Always game

Hunk- Everybody follows the Hunk

CBZ Xtreme- Live off the edge

Hero Achiever- Soilid like you

Glamour- ride the future

Splender+ - Designed to excel

Pleasure- Why should boys have all the fun ?

Passion pro- Ab sirf style hi style bolega

Splendor- Lage aisa family jaisa

Honda-  Sach kar denge sapne (recently Honda made Akshay Kumar the brand ambassador for honda two Wheelers and made this tagline sach Kar denge sapne.

Plywood Campaign

Today Century Ply started a new campaign  "SAB RAHE MAST RAHE" under the theme "World anger day"
In the TVC they have very clearly sent the message the durability of CenturyPly Plywoods.

It can withstand the pressure of anger exerted by the human being even a gorilla. the TVC is fill of life with great music and job well done by the artist playing the husband and angry wife character.

Greenlam laminates also has started a new campaign "Zamaane ko Sajanna Hai" This TVC has drawn a lot of attention with its witty music and very clear in the message of making things beautiful. The TVC has become really popular in a little span of time.

Game, Console and Quiz

1. Angry Birds One of the most popular game of all time has been developed by which company ?
2. Farmville, CityVille the sensational game on facebook is developed by which company ?
3. What is the name of gaming console By Microsoft ?
4. Wii console, One of the popular gaming console belongs to which manufacturer ?
5. What is the name of the handheld gaming console by Sony ?
6. Amazon has a very successful ebook reader. Name it ?
7. What is the colour version e book reader from Amazon ?

Answers will be given tomorrow !!!

1. Rovio games
2. Zynga
3. Xbox
4. Nintendo
5. Playstation Vita
6. Kindle
7. Kindle Fire

Life insurance and tagline

How much a tagline has importance in selecting the product ? And when it comes to a product like life insurance how much role a tagline lays is yet to be ascertained. Most of the life insurance companies plays the certainty associated with the LIfe Insurance product as the tagline.

SBI Life- with us you are sure

HDFC Life-  Sar utha ke Jiyo

Metlife- Peace of mind, Guaranteed.

Aviva life- Kal par control
The marketer has very smartly used this tagline.

LIC- Jindegi ke saath bhi, Jindagi ke baad bhi.
this one is considered a classic tagline with the brand characteristics.

Bajaj Allianz- Jiyo Befikar
Bajaj very well says "Jiyo Befikar" live without any worry for future is the message which has been very clearly send by the team.

Max Life Insurance-  Your partner for Life (They are previously using Karo Jyada Ka Iraada)

Similarly TATA AIG which has changed it s brand identiry to TATA AIA is without any tagline now.

Browser logo

So you are now browsing a lot ! Some people are content with the browser which is in built with the PC, but others download browsers to have the best of internet experience.

But can you identify different browsers ? Let us check ?
Identify these 7 browsers by seeing their logo !

1

3

2

5

4

6

    

7

Answers
1. Safari
2. Internet Explorer
3. Google Chrome
4. Mozilla
5. Netscape
6. Opera
7. Dolfin Browser

technology company and taglines

Here are taglines of some of the companies in the technology field and in the business of communication and network

Which one you like most ?

ZTE- Bringing you closer

Panasonic- Ideas for life


Dell- The power to do more

Panduit- Building a smarter, unified business foundation.

Leviton- the future is on

Cisco- built for the human network

Indus Towers- Putting India first

Agilent Technologies- Anticipate__Accelerate__Achieve

VoiceGate- Making voice visible

Hughes- Connect to the future

Patton- Let’s connect

Toshiba- leading Innovation

Fujitsu- Shaping tomorrow with you

NEC- empowered by innovation

D-Link- Building networks for people

YOFC- Delivering signals smartly.

Dialogic- Mobile Experience Matters.

Voice & Data- The business of communication.

DataQuest- The business of infotech

actors & brands

Current
1. Akshay Kumar is the Brand Ambassador for which 2 Wheeler Company ?

2. While another superstar Salman Khan is promoting another 2 wheeler Brand. Name this brand ?

3. Which Shoes companies has this tagline " The power of real Leather" ?

4. This famous actor advertises this inner wear brand as " Keep it on ". Name the Superstar and the Brand ?

5.  Amitabh Bachchan is endorsing this powerbrand along its USP of 2 Minutes. Name the brand ?

Answer
1. Honda
2.Suzuki Hayate
3. RedChief (endorsed by Salman Khan)
4. Lux cozi( Shahrukh Khan is promoting this brand)
5. Maggi

whose logo

Identify the logo ?

This is a logo of a TV channel ?

Answer-

Travel Trendz

This is the logo of Travel Trendz
Travel Trendz Channels tagline is "Your passport to the Universe"

Logo round

Can you identify these logos ?
These are not the full logos but the first letter from the complete logo.
(hint : these are Indian Companies)
Give your answer in comments. ( We are still searching for sponsor to give prizes to the winner.)

A- Axis Bank

B- Bank Of Baroda

C- Cipla

D- Dabur

E- Essar

F- Finolex

G- GAIL (Gas Authority of India Limited)

H- HCL

I- ICICI Bank

J- Jet Airways

k- kingfisher airlines

L- L&T

M- Mahindra & Mahindra

N- NTPC

O- Oil India Limited

Euro 2012 Sponsors and Campaigns.

Adidas - Adidas is currently running the  campaign “We are all in” Remember the Adidas India ad for IPL where the campaign was "we are not fans we are the owners We are all in"

Coca Cola-

Continental Tyres-

Carlesberg- “It calls for a Carlesberg” This campaign is targeted at the hard core fans. For celebrating just drink a Carlesberg.(In case your team is defeated you can take it too)

Castrol Edge-

Canon-

Hyundai –Kia Motors-

Mcdonalds-

Sharp- Great Football on big screen of Sharp is the brand campaign for sharp and Sharp Solar for sustainable energy is running.

Vodafone, MTNL & its taglines

Do You know Vodafone has used so many taglines in recent times

Latest is “Power to you”. In a age where the business is changing everyday it is a very powerful tagline which shows Vodafone is trying to give more power to people by its strong network, utilities like online recharge, bill payment through Mobile.

Previously Vodafone was using “Wherever you go Our network follows” signifying the importance of Network Coverage for a common man.

“Make the most of Now” was also used as Vodafone’s tagline which was used to describe the usefulness of various VAS Services of Vodafone

“Happy to Help” was one of the ad campaign where Vodafone plays the customer care effectiveness of it.

So are you happy with the present tagline of Vodafone or The old Ones ?

MTNL & Its Taglines.

“Transparency makes us different” is being used by MTNL as its tagline. Where MTNL tries to capitalize on Trust factor and transparent billing no unfair charges or no unfair deduction.

“MTNL hai to sahi hai” was used in various TVCs as MTNL’s tagline.

“Lifeline of Delhi & Mumbai” is another tagline of MTNL where it shows its importance in the political capital Delhi & Financial Capital Mumbai. The important role played by MTNL in these two vibrant cities communication landscape is commendable. They have this tagline bang on that factor.

Loop Mobile- Nonstop Mumbai. Nonstop Network

MTS-   "A step ahead" is the brand tagline of  MTS

For MTS Mblaze-  "Always on" is the tagline being used by Mblaze the datacard from MTS

Tata Docomo- Access. Content Solutions

Airtel- Express Yourself

Idea- An idea can change your life.

IT Companies & Their Taglines

TCS- Experience Certainty

Infosys- Building Tomorrows Enterprise (Previously Infosys was using Powered by Intellects Driven By Values)

Tech Mahindra- Create the next wave.

Cognizant- Passion for building stronger businesses.

Wipro- Applying thought

Capgemini- People Matter, Results Count.

Accenture- High Performance. Delivered.

iGate- iTops for Business Outcomes

HCL- Technology that touches lives.

ZTE- Bringing you Closer

Dell- The power to do more

Watch Brands and their Taglines

Titan- Be more

Sonata- Wait mat kar

FastTrak- Move On

HMT- Timekeepers to the Nation.

Citizen- Beyond Precision

Tissot- Swiss watches since 1853

Timex- Time is Ticking  (Conversation starters is also being used)

Indian Banks and their Taglines

Guys, here is a list of taglines of various Indian banks both Private and Public. While most of them is banking on trust factor some are going to a farther level by choosing the convenience factor. Some banks boast of latest technology factor. Just have a look and which one you like the most ?

Allahabad Bank- A tradition of Trust

Andhra Bank- Where India Banks.  Previously (For all your needs)

Axis Bank- Badhti Ka naam Zindagi

Bank Of Baroda- India’s International Bank

Bank Of India- Relationship Beyond Banking

Bank of Maharashtra-  One Family. One Bank.

Canara Bank- Together we can

Central Bank of India- “Central” to you since 1911

Dena Bank- Your trusted family Bank.

Federal Bank- Your perfect Banking Partner.

HDFC Bank- We understand your world

ICICI Bank- Khayal Aapka

IDBI Bank- Banking for All

Indian Bank- Your tech-friendly Back

Karur Vysya Bank- Smart way to Bank.

Oriental Bank of Commerce- Where every Individual is committed

Punjab National Bank- The name you can bank upon.

State Bank of India - With you all the way. (SBI is also using slogans like Banker to Every 

Indian & Pure Banking, Nothing Else)

State Bank of Travancore- A long Tradition of Trust

State Bank of Patiala - blending modernity with tradition.

State Bank of Bikaner and Jaipur - The bank with a vision 

State Bank of Hyderabad - Modern, Innovative, Dependable

State Bank of Indore - Think Young -Think Indore Bank

State Bank of Mysore - Working for a better tomorrow.

Uco Bank- Honours your Trust

Union Bank of India- Good people to bank with.

United Bank of India- The Bank that starts with “U”

Vijaya Bank- A friend you can bank upon

Yes Bank- Experience our Expertise

Tyre Companies and their taglines

In this blog we will discuss taglines/slogans of some of the tyre/ tire companies of India as well as global tire brands. the tyre brands showcase the strength as well their superior grip on the road as well as off-terrain.

Bridgstone Tyres- Your Journey. Our Passion

MRF Tyres- India’s No. 1 Tyre Manufacturer

MRF Wanderer- Tread Anywhere

Ceat Tyres- Kahan Rukna Hai Pata Hai, Take it on (Previously Born Tough)

JK Tyre- Total Control

Michelin Tyres- A better way forward

Apollo- go the distance

Birla Tyres- Unbeatable

GoodYear- A Good deal on a great tire.

Pirelli- Power is nothing without control.

Yokohama Tires- The Soul Of Japan

BF Goodrich Tires- Take Control

Continental Tyres- Tyres. Engineered in Germany

Hankook- Driving emotion

BF Goodrich- Take Control

Uniroyal tyre- For everything you value.

TV Channels and taglines

Zee TV-  Aaj Likhenge Kal

(on October 2017  Zee TV revamps it look and used a new tagline aaj Likhenge kal which means we will write future now)
(Previously Umeed Se Saje Zindagi)

Romedy Now- Love. Laugh. Live

& pictures- Sapnon Ki Udaan

Shagun TV- Shaadi India Ki

Travel Trendz- Your passport to the Universe

Star Gold- Karo Dil Ki

Fox Traveler- This journey is fun

Star Plus- Rishta Wahi Soch Nayi

Set Max- Suruwat yahin Se

Zee Cinema- Movies, Masti, Magic.

Animal Planet- Surprisingly Human

Bindass- RestLess

AXN- It'sThrilling

ABP News (Previously Star news)- Aapko Rakhe Aage

FOOD& FOOD Channel- India's Favourite Channel

MTV- Stay Raw

Roadies 9- Everything or Nothing

Splitsvilla- Love gone wild

Jhalak Dikhla jaa- Dancing with the stars ( on colors tv)

Emotional Atyachar Season 4-  Nothing will shock you more.

Logo Quiz

1. Identify the logo of this PSU (Public sector Undertiakings) In India. in some of the logos we have erase the name of the company from the logo ? Hint( this is the most valuable company in India)

2. Identify the logo of this PSU ( A Telecom giant )

3. Identify the logo of this PSU ( Wach the logo caefully some clue is there)

4.  Identify  the company Incorporated in 1953 by the Government of India as a Machine Tool manufacturing company. 










5. Identify the logo of this PSU ( A Mineral company)

6.Whose logo is this (this is a tech company which changed its logo in September 2012

7.Whose logo is this (this is a Kerala Based Non-banking finance company, based on Shariah )

8. Identify the logo of this PSU ( A Telecom giant )

9. Identify the logo of this PSU 

10. Identify the logo of this PSU 

11. Identify the logo ?

Answer

1. Coal India Limited (CIL)

2. MTNL

3.HLL (Hindustan life care limited)

4. HMT

5. Neyveli Lignite Corporation Limited

6. Mindtree

7. Cheraman Financial Services Limited

8. BSNL (Bharat sanchar nigam Limited)

9. SAIL (Steel Authority of India Limited)

10. Central Warehousing Corporation (CWC)

11. FCI (Food Corporation of India)

State Tourism & taglines.

1. "Unfogettable Himachal” is the tagline used by Himachal Pradeh tourism .
2. "Blissful Bihar" is the tagline  of Bihar tourism.
3. “Enchanting Tamilnadu” is used as tagline to describe Tamilnadu Tourism.
4. “Full of surprises” is the tagline  of Chhattisgarh tourism.
5. “A new experience” is the punchline used by Jharkhand Tourism to promote itself.

State tourism & Taglines Day 2

1. “The heart of Incredible India” is the tagline of which state’s Tourism board
2. True to its name this Indian state markets its tourism under “paradise on earth” Name it ?
3. “The landmark created by nature” is the tagline of which State ?
4. “Essence of Incredible India”  is the tagline used by this state tourism board. Name it ?
5. “Enchanting” is used as tagline to describe its state tourism board name it ?

Answers

1. Madhya Pradesh
2. J&K (Jammu and Kashmir)
3. Goa
4. Andhra Pradesh
5. TamilNadu

Tourism and taglines

1.    “Scenic, Serene, Sublime” is the tagline of which Indian State Tourism ?

2.     This Indian State markets its tourism Industry by using this tagline “ God’s own country” Name it ?

3.    “One State. Many Worlds” is the tagline of which state’s tourism board ?

 4.     This state tourism board has a innovative tagline taken from Inida Tourism “The Incredible state of India” Name it ?

5.       “Paradise Unexplored” is being used by which tourism board to promote it ?

Answers

1. Odisha
2. Kerala
3. Karnataka
4. Rajasthan
5. North East

Miscellaneous

1. Credila a educational loan provider belongs to which corporate

    a) SBI           b) L&T            c) HDFC          d) ICICI

2.    Who is the founders of Jabong a online e-commerce portal

3.   Recently an auto giant started an aggressive tagline “The best or nothing” Name it ?

4.  While another auto giant also started a new tagline “The Ultimate driving machine” Name it ?

5.  drive@earth  an innovative tagline is of which automobile company ?

Answers

1. HDFC
2. Manu Kumar Jain
3. Mercedes
4. BMW
5. Mitsubishi