Silver Breaks from Thomas Cook #NeverTooOld

Silver Breaks holiday plans for senior citizens.

"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld

There has been two TVC in this segment to popularize the product. 

The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc.  and Now he is going to  to see London

Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.

I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.

+1 to the tea for creating the brilliant ads.

"Life Dekho Life Jaisi" R Jio'first TVC to promote LYF+

Life Dekho Life Jaisi

LYF is a 4G smartphone brand from Mukesh Ambani's Reliance Jio. This is its first commercial TVC debuting during IPL

LYF Smartphone + has aired its first TVC, featuring the Royal Pune Superchargers team and bollywood Diva Kangana, This TVC have MS Dhoni, Kangna Ranaut, Ashwin ad Ajinkya Rahane. This TVC also have Virat Kohli the in-form batsman.

Kangana has appeared in the ad in her Queen film avataar how the teammember of RPS get a better visual experience in their  LYF Smartphone + is the theme of the ad. The visuals are so life-like and real that they can feel that Kangana aka Rani aka Queen is dancing infront of them. Kangana has  also seen the ad in er queen atire (in that typical kurti and jeans)

NPCI new logo with new brand image.

National Payment Corporation changed it logo towards the end of 2015. Te vision was to have a brand image which is keeping pace with time, technology. At the same time keeping the Indian root.
After successfully launching the domestic payment system the brand makeover is a good step in this direction.

The old NPCI logo

The new logo

NPCI logos signify the speed at which the organization is achieving new milestones which adds to setting higher benchmarks to match global standards. The shades Blue, Saffron and Green represent the colours of the Indian flag that pay homage to the organization’s deep roots.

Blue is a primary corporate colour, associated with depth and stability. It indicates trust, loyalty, wisdom, confidence, intelligence and faith. Saffron radiates warmth and happiness by combining the physical energy and stimulation of red with the cheerfulness of yellow. Green implies balance, harmony and growth. 

NPCI is a company that believes in transparency and clear work ethics. The open P and the liberal spaces around N and C bear testimony to this fact.

The font is stylishly slender, thus expressing flexibility and nimbleness. The letters are in italics giving it the feeling of speed and representing an organization that is swiftly embracing futuristic technologies. The fast forward symbols represent a brand that is rocketing ahead; a brand that is keeping pace with changing times to emerge as a clear winner every time.

The company logo of NPCI was unveiled at the hands of the M Balachandran, chairman, NPCI at the Board Meeting held on December 15, 2015.

(Source NPCI website.)

Quiz Of The Day Logo Round (26 April 2016)

Quiz Of The Day.

1. Which organisation's new logo contains this ?

2. Which organisation's logo is this ? (hint - Indian PSU) 

Ans.

1. NPCI (National Payment Corporation of India.)

Find more details about the new logo at (http://realquiz.blogspot.com/2016/04/npci-new-logo-with-new-brand-image.html)

2. BEL (Bharat Electronics Limited)

Standard Wires & Cables New Logo tagline and Alia Bhatt.

Standard, a wires and accessories  brand of Havells India has established itself over the years.

To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.

How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.

Standard New logo

So how you like the ad ? Give your opinion in comments.

MTL a MTNL subsidiary

Millennium Technology limited which is also known as MTL was formed by Mahanagar Telephone Nigam Limited (MTNL) in the year 2000 as its wholly owned subsidiary company basically for providing internet and other value added services. MTL is offering state of the art telecom services for its esteemed customer and working relentlessly to become a Total Solution Provider.

The various services being offered are Remote monitoring of customer network, Capacity building and skill development programme, End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use, The Data centers Leasing /Hiring of MTNL and other PSU telcos like. M/s BSNL, ITI, MSITS.

MTL is currently offering the following services. Most of the services are in the telecom and technology related

Remote monitoring of customer network.
Capacity building and skill development programme.
End-to-end ICT Solution provider along with operation & maintenance.
Launch, operate, provide and maintained Cloud and managed services.
Surveillance and perimeter security including emergency communication.
Campus wide Wi-Fi ,
Surveillance projects.
Provision of RF links for Captive use,


The logo of MTL is

The tagline is "Total Solution Provider"

You can get the details at http://mtl.in/

Bus seat (Back side) ads.

Bus Seat ads (Back side)

The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. so it gives your brand a high interaction time. Besides You can customize ads depending upon the seating arrangement.

e.g. For Ladies seats you can have a specific ad with the specific images/ for Senior Citizen & Handicapped people you can have your custom ads and other seats can have ads targeted at category.

This is an ad of LIC in a BEST Bus in Mumbai. Here the main thrust should be an image with an appeal with the necessary product information.