Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Vivo the title sponsor of IPL has started its latest campaign with bollywood superstar and energy powerhouse Ranveer Singh. The mystery girl is none other than Anjali Sivaraman. 

The ad's story board is Ranveer seems a little tired after a days hectic shoot and suddenly a fan (the mystery girl) pops out to take a selfie. This is a craze to take selfie with celebrities now. But the Mystery girls phone taking time to open and take a selfie. Ranveer asks the girl Are You Done ? The girl answers, Wait No, Phone is opening.... In that time, Ranvern takes a selfie and uploads in social Media. Now as usual the press reaches the mystery girl before the girl could react.

In this ad Vivo is demonstrating the superfast experience in its smartphone with latest feature like high speed processor, camera quality etc.

The advertisement is good one demonstrating the feature of the phone in a brilliant way.

Weekly Business Quiz (01May2016)

Question
1. What is UJALA ?Centre’s ambitious National LED programme.

2. Name the wireless speaker and voice command device from Amazon.com ?

3. Samsung introduced a prototype for a voice-controlled personal assistant. Name it ?

4. ________________________is a computer program that works as an intelligent personal assistant and knowledge navigator, from apple Inc. name it ?

5. Name the the personal assistant for Windows 10 ?



Answer
1. Unnat Jyoti by Affordable LEDs for All
2. Echo

3. Otto

4. Siri

5. Cortana

Adobe Symposium 2016

Q. Where did Adobe recently held its Symposium 2016 ?
Ans- Mumbai.

Adobe recently held its Symposium 2016 in Mumbai. The event was an amalgamation of marketing and technology and more than 1000 marketing proffessional attended the event.

 #AdobeSymp

MTNL VRS and Revival.

Question- Telecom commission proposed VRS for a Navratna company to revive it. name the company ?

Ans- MTNL

Question- These PSU are in high loss due to its high number of employees, name them ?

Ans- MTNL & BSNL

The Telecom Commission, highest decision making body of the DOT (Department of Telecom)  proposes VRS for MTNL employees above 50 years of age. This proposal needs the approval from the cabinet. MTNL & BSNL both having a high manpower due to legacy issue. Even these two company have drivers, canteen person in its payroll. While globally most of the telcos outsource most of their work to third party vendor, MTNL runs its own call centre. This in turn results in higher employee cost. This in results have resulted in higher losses for MTNL.In Delhi & Mumbai MTNL has about 40000 employees. on the other hand the likes of Airtel have 15000 employees across India for managing 22 circle operation. Most of the work is outsourced in Airtel.

The high cost on employee is a reason MTNL is not able to invest on technology  and improve its services. The VRS (Voluntary Retirement Scheme) will help MTNL in reducing its employee numbers and increase investment in technology which will put it in revival path. In last quarter MTNL has increased its revenue by 25 crore and reduces expenditure also. Hopefully this VRS scheme will help in MTNL to achieve its past glory.

Now the VRS has been successfully executed both in MTNL & BSNL, How does the state of affairs at both the state run telcos, Share your opinion in comments.

Silver Breaks from Thomas Cook #NeverTooOld

Silver Breaks holiday plans for senior citizens.

"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld

There has been two TVC in this segment to popularize the product. 

The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc.  and Now he is going to  to see London

Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.

I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.

+1 to the tea for creating the brilliant ads.

"Life Dekho Life Jaisi" R Jio'first TVC to promote LYF+

Life Dekho Life Jaisi

LYF is a 4G smartphone brand from Mukesh Ambani's Reliance Jio. This is its first commercial TVC debuting during IPL

LYF Smartphone + has aired its first TVC, featuring the Royal Pune Superchargers team and bollywood Diva Kangana, This TVC have MS Dhoni, Kangna Ranaut, Ashwin ad Ajinkya Rahane. This TVC also have Virat Kohli the in-form batsman.

Kangana has appeared in the ad in her Queen film avataar how the teammember of RPS get a better visual experience in their  LYF Smartphone + is the theme of the ad. The visuals are so life-like and real that they can feel that Kangana aka Rani aka Queen is dancing infront of them. Kangana has  also seen the ad in er queen atire (in that typical kurti and jeans)

NPCI new logo with new brand image.

National Payment Corporation changed it logo towards the end of 2015. Te vision was to have a brand image which is keeping pace with time, technology. At the same time keeping the Indian root.
After successfully launching the domestic payment system the brand makeover is a good step in this direction.

The old NPCI logo

The new logo

NPCI logos signify the speed at which the organization is achieving new milestones which adds to setting higher benchmarks to match global standards. The shades Blue, Saffron and Green represent the colours of the Indian flag that pay homage to the organization’s deep roots.

Blue is a primary corporate colour, associated with depth and stability. It indicates trust, loyalty, wisdom, confidence, intelligence and faith. Saffron radiates warmth and happiness by combining the physical energy and stimulation of red with the cheerfulness of yellow. Green implies balance, harmony and growth. 

NPCI is a company that believes in transparency and clear work ethics. The open P and the liberal spaces around N and C bear testimony to this fact.

The font is stylishly slender, thus expressing flexibility and nimbleness. The letters are in italics giving it the feeling of speed and representing an organization that is swiftly embracing futuristic technologies. The fast forward symbols represent a brand that is rocketing ahead; a brand that is keeping pace with changing times to emerge as a clear winner every time.

The company logo of NPCI was unveiled at the hands of the M Balachandran, chairman, NPCI at the Board Meeting held on December 15, 2015.

(Source NPCI website.)

Quiz Of The Day Logo Round (26 April 2016)

Quiz Of The Day.

1. Which organisation's new logo contains this ?

2. Which organisation's logo is this ? (hint - Indian PSU) 

Ans.

1. NPCI (National Payment Corporation of India.)

Find more details about the new logo at (http://realquiz.blogspot.com/2016/04/npci-new-logo-with-new-brand-image.html)

2. BEL (Bharat Electronics Limited)

Standard Wires & Cables New Logo tagline and Alia Bhatt.

Standard, a wires and accessories  brand of Havells India has established itself over the years.

To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.

How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.

Standard New logo

So how you like the ad ? Give your opinion in comments.

MTL a MTNL subsidiary

Millennium Technology limited which is also known as MTL was formed by Mahanagar Telephone Nigam Limited (MTNL) in the year 2000 as its wholly owned subsidiary company basically for providing internet and other value added services. MTL is offering state of the art telecom services for its esteemed customer and working relentlessly to become a Total Solution Provider.

The various services being offered are Remote monitoring of customer network, Capacity building and skill development programme, End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use, The Data centers Leasing /Hiring of MTNL and other PSU telcos like. M/s BSNL, ITI, MSITS.

MTL is currently offering the following services. Most of the services are in the telecom and technology related

Remote monitoring of customer network.
Capacity building and skill development programme.
End-to-end ICT Solution provider along with operation & maintenance.
Launch, operate, provide and maintained Cloud and managed services.
Surveillance and perimeter security including emergency communication.
Campus wide Wi-Fi ,
Surveillance projects.
Provision of RF links for Captive use,


The logo of MTL is

The tagline is "Total Solution Provider"

You can get the details at http://mtl.in/

Bus seat (Back side) ads.

Bus Seat ads (Back side)

The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. so it gives your brand a high interaction time. Besides You can customize ads depending upon the seating arrangement.

e.g. For Ladies seats you can have a specific ad with the specific images/ for Senior Citizen & Handicapped people you can have your custom ads and other seats can have ads targeted at category.

This is an ad of LIC in a BEST Bus in Mumbai. Here the main thrust should be an image with an appeal with the necessary product information.

Inexpensive mode of Outdoor Advertisement

Now marketeer has a very tight budgeting. There are numerous media to choose from within a limited budget. So in this age of multimedia outdoor advertisement sometimes lose out. But smart advertiser come up with solutions with cheap outdoor advertising.

1.Boards of No Parking in front of gates.

This come virtually free. You just have to get the permission from the housing society to mount a plate in the gate. Generally No parking symbol along with the logo and brand identity is the mantra here. Here in this image you can see HDFC Bank and Tata Sky has adopted that route. HDFC Bank has gone a step ahead by promoting one of its product gold loan.

Here in this image you can see a number of ads ranging from HDFC, Tata Sky to so many coaching institutions. Although cluttered but it comes virtually free with very low making charges. So a smart advertiser should explore this in their total media approach, because while coming back the consumer is certain to see this ad.

Advantage of Outdoor Media

So after so many blogs on advertisements, we have come back to theory and its about outdoor advertisement ! Why one should choose this medium ? The basic question one can ask in why Outdoor media when he has other attractive options like TV, Print and more quantitative and productive Online Media. The answer is although every medium has its own Strength and weakness,outdoor media has the most appealing features which makes it unique. 


Low Cost- Unlike other medium it is not that much costly. (Save some prime properties) Most of the outdoor medium comes at a very attractive price.

Enabler in Total Reach- In order to complete your 360 degree approach in advertising it helps you to reach your targeted consumer.

Big Size- Size does matter. Isn't it ? the massive advertisement draws the attention of one and all. If you have some smart creativity combined with the size it will be a win-win.

Works as a reminder- Your targeted audience might have seen the advertisement on TV have seen the print ad on the morning newspaper or might have seen the online ad, But it is the outdoor media which will remind him about the product while driving to the market.

Close to the market (Point of Purchase)- A smart marketeer can  get a lot of benefit by this approach. Generally outdoor hoardings are near the marketplace or on the way to the market. So if you choose your hoardings and media judiciously. You will be a sure winner.

Higher spending time in the outdoor of working families- Now the time has changes, most of the family members are working, who in turn have high purchasing power. And they commute a lot. There is no one in family to watch TV the whole day. So if you want to target those guys, then outdoor is the media which should you focus.

Founder of companies Round ?

Let us see how many of you can answer this ? We have put some Founders and co-founders of  some of the companies . Now its your turn. 

1) Jerry Yang and David Filo have founded this internet giant. Name this company ?

2) Brijmohan Lall Munjal has founded an company which is very famous for their recent brand makeover. name the Giant ?

3) Thomas Edison has invented the light bulb and a giant corporation ? Name it ?

4) Khwaja Abdul Hamied has founded an Indian Pharmaceutical company.
What is it ?

5) This brand is well known and Andy Rubin, Rich Miner and Nick Sears are the co-founder name it ?

6) Evan Williams, Noah Glass,Jack Dorsey, Biz Stone are the co-founders of this micro blogging site. Name it ?

7)  Easy one Steve Jobs, Ronald Wayne,Steve Wozniak are the co-founders of this giant corporation. Name it ?

8) This Indian home grown mobile handset maker  co founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal is one of the leading global player in smartphone segment. Name it ?

9) Sachin Bansal, Binny Bansal have co-founded this Indian super giant e-commerce portal and platform. Name it ?

10) Vijay Shekhar Sharma has started this Indian e-commerce shopping and payment portal. Name it ?


Answers
1) Yahoo
2) Hero Motocorp
3) GE
4) CIPLA
5) Android
6) Twitter
7) Apple
8) Micromax
9) Flipkart
10) PayTM.

Bollywood And Pan Masala advertisement

Ajay Devgan endorses Vimal Pan Masala

This is one of the glamourous pan masala advertisement, with Ajay Devgan and Serbian Model Natasa Stankovic promoting the brand with the theme Daane Daane me kesar ka dum. The advertisment is shot in Rajasthan. The song is sung by Kavita Seth in a mesmerizing voice.

Quantico star Priyanka Chopra endorses Rajnigandha Silver Pearls. The theme is Achchai Ki ek Alag Chamak hoti hai.

Akshay Kumar has endorsed Baba Elaichi Pan Masala. the theme of the advertisement is an Indie rap by Akshay Kumar.  The message of the advertisement is What's Your pleasure ?

Sunny Leone has been  Shilajit Pan Masala. The theme of the ad is a song in the tune of Happy new year film main to Lovely ho gayi yaar. The ad song in sung by Kanika Kapoor.


Saif Ali Khan has been endorsing Pan Bahar Pan Masala. The message of this advertsement is Pehchaan Kamyabi ki.

ShahRukh Khan or the King Khan endorses- Pan Vilas Pan masala. The message in the TVC is Pan Vilas ke asli elaichi se saasein mehekao aur rishton ko aur kareeb le aao!.