MTNL Press meet for FTTH service launch in LODHA

MTNL provides FTTH(Fibre to the Home) services at various locations in Mumbai

Over recent years, the demand of Internet access speeds have increased greatly to keep pace with the requirement of new services and bandwidth-hungry applications, such as streaming video, video conferencing, on line interactive services etc

MTNL‘s endeavors are now focused at providing high speed internet on optical fibre technology at most affordable cost to its customers. Almost 4300 customers are enjoying MTNL FTTH services at various locations in Mumbai.

CMD, MTNL addressing the media.

Shri Narendra Kumar Yadav CMD MTNL, inaugurated FTTH services at Lodha Primero complex, Mahalaxmi  to provide high speed internet on latest technology to the residents of the complex.

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CMD MTNL also said, MTNL has been instrumental in providing the high quality and reliable services to its customers and also keeping the prices at affordable levels as per requirement of the high end users and  the  common man. He remarked that today internet has become basic necessity of common citizen.  This initiative of MTNL will bridge the digital divide for the citizens of Mumbai and it is a step forward to fulfill the vision of “Digital India”.

 Fibre to the Home (FTTH) is a optical fibre based technology that surpasses the performance of all earlier technologies in terms of speed and bandwidth delivery of internet (IP ) to the customer. The fibre connectivity having unlimited bandwidth and state of the art technology provides fixed access platform to deliver the high speed broadband from 10Mbps to 100 Mbps with a backbone network on MPLS. ( Multi-protocol label switching ) which provides flexibility.

From left to right Mr. Rajendra Prasad, (PGM, Operation), Mr. SP Rai, (PGM), MR. GVRS Kumar (PGM,Mobile Service), Mr. N.K.Yadav, CMD MTNL & Mr Pravin Punj (Exucutive Director) MTNL Mumbai

Optical Fibre offers a number of advantages over conventional copper cable. Fibre is thin, stable, rigid and more durable than cooper wire. It is also free from all RF/electrical interference and always ON. Optical Fibre cables has a distinctive advantage of not being prone to Thefts, as it is the most common practice in conventional copper cables.

MTNL has an ambitious plans to extend optical fibre to over 5000 buildings/complex progressively, in a collaborative manner in Mumbai. MTNL is already providing security cameras on a large scale in Mumbai. Several other projects having connectivity on fibre is also forthcoming.

There are a bouquet of FTTH plans available to cater the needs of customers having high speed and  unlimited download, fair usage  plans with top-up facility, Data plans etc. The customers have the option to choose To start with,FTTH Tariff Plan having 10 mbps access speed and up to 25 GB data usage are available at just Rs.800/- per month.  The customers can avail high speed Broadband upto 100 Mbps & Digital Voice Services on the same FTTH connection. Besides there are other ports available for add-on services in the customer premises device.

Customers can get the details of FTTH services by visiting www.mtnlmumbai.in or dialing 1130.

The Movie Quiz. #1

The Movie Quiz.

In yet another quizzing theme, we are starting a quiz on some of the great movies of all time,  If you know the answer write it in comments below.

1. With which movie would you relate "Rosebud" and "Xanadu" ?

2. In this classic movie the imaginary prize dream by a father is a "Tank" to save his son. Which became reality at the end.

3. If I say " Zihuatanejo"!!! Which movie you would you associate it with ?

4. In this silent era film, this movie will stand out for the superb acting of the actor and his beloved train which will help him win the war. name the film

5.  "Zampanò" with which classic French movie will you associate this term.

6. "Krakozhia" What comes to your mind ? (Hint a classic by Steven Spielberg starring Tom Hanks)

Answer

1. Citizen Kane
2. Life is beautiful
3. Shawshank Redemption
4. The General
5. La Strada
6. The Terminal

Tagline of Water Purifier brands.

There are a number of water purifier brands in India. Some use electricity some not, Some use RO technology some UV. New techonology like UF and TDS are also being used. These brands have some of the tagline on the theme of trust. and purity. Have a look at the tagline of water purifier brands. And which one you like most. Give your opinion in comments

Question-

1.Whose tagline is House Of Purity "?

2. "RO Ka expert" Whose tagline is this ?

3. "As safe as boiled Water " is the tagline of this water purifier brand ? Name it ?

4. The water purifiers tagline is " Vaada swach paani ka, Vishwas Tata Ka"

5. "Shuddh se Jyada, Sehat ka Waada"  is the tagline of this water purifier brand ? Name it ?

6. "Your Friend for life"  is the tagline of this water purifier brand ? Name it ?

7. Sabse Pure, Sabse Healthy " is the tagline of this water purifier brand ? Name it ?

8. "Choose Purity" is the tagline of this water purifier brand ? Name it ? (Hint popular ac brand too)

9) "Making Pure Drinking a habit." is the tagline of this water purifier brand ? Name it ? (Hint popular actor Anil kapoor is the brand ambassador of this purifier brand)
Also in Hindi they promote ad Swach paani. Achchi aadat. Toll Free : 1800 113 911


Answer

1. Kent Water Purifiers.
2. Livpure
3. Pureit.
4. Tata Swach
5. Dr. Aquaguard Water Purifiers
6. Eureka Forbes
7. Blue Mount (endorsed by Karisma Kapoor)
8. Blue Star
9. Bluebird Pure


you must have seen lot of water purifier brands use blue in their brand name. 

Quizone Business Quiz #1

In our blog we have started a new quiz for the business quiz enthusiast. Quizone Business Quiz #X. we will try to make it regular as much as possible. Hope you love it and before seeing the answers answer it in a piece of paper or in the comment below. Don't google it before writing or commenting and Happy quizzing.

Question
1. Name the fighter jet of Indian navy which will be phase out on 11 th May. This was inducted in Indian navy in 1983.

2. Identify the two logo ? These two internet company are merging in an all stock deal ?

    

3. This IPL franchisee has the highest revenue as well as profit in 2014-15 IPL season. Name it ? 

4. This online marketplace portal has tied up with major brands (like Samsung, Puma, Casio, lakme) to open their online stores in its e-commerce platform. Name it ?

5. Identify the brand from the logo ? we have removed the name from the logo.

Answers
1. Sea Harriers.
2. Tiny Owl and Roadrunnr
3. Kolkata Knight Riders.
4. PayTM
5. Stayzilla

Air for Sale (Vitality Air Now In India)

Does anyone thing air will be sold one day ? 
If your answer is Not really, then you are wrong.

Alberta-based company Vitality Air, a Canadian company plans to sell India bottled air from the Rocky Mountains. Incidentally China has the biggest market for Vitality Air. In some of Indian cities air pollution is on the rise. especially In NewDelhi air pollution level is at alarming level. In some areas the air pollution is Very Unhealthy  Health warnings of emergency conditions. The entire population is more likely to be affected. So Vitality air is planning to cpature that market where it is kind of a necessity.
Before twenty years when mineral waters or bottled water come to market everyone was questioning who will buy water ? but it is a reality now. Similarly looking into the air pollution in our cities the product might be as essential as mineral water.

Logo source https://vitalityair.com/

Image source https://vitalityair.com/

Keeping in India's increasing Air Pollution, Vitality is trying to capture the market as much as possible.

Easy Tagline Quiz (May 2016)

This is a very easy tagline quiz for the quizzers. This is basically asked to quizzers who have just started the business quiz. and there is 10 Taglines. More than 80% is expected from the quizzer. I would suggest you all to read a lot of newspaper as well as magazines.

Question
1. Make Life Simple
2. Life's Good
3. It's a brand new day.
4. Hum Jaante Hain
5. We understand your world
6. Selling Joyfully
7. I' m Lovin It
8. The Clear Choice
9.  Rise
10. The Power of Dreams

Answers
1. SBI card.
2. LG
3. Society Tea
4. Vijay sales
5. HDFC Bank
6. Kohinoor Electronics.
7. McDonalds.
8. Sunflame
9. Mahindra
10. Honda

Free charge Split your Bill ad (petrol pump) Lo. Do. Khatam karo

Free charge Split your Bill ad (petrol pump)

Free charge the leading mobile  payment portal have started its campaign Lo Do Khatam Karo. after the two previous ads, one where the guys settle his all dues in his friend's marriage ceremony and other ad where the guys ask for his money to his friend in front of the friends girlfriend.

The latest ad is superb and most of the guys have one such friend who always makes excuses not to pay but mostly do the show-off. The advertisement is quite apt for that friend. In this ad three friends who have planned for a road trip or outing stops at a fueling station to fill their car. One of the friend talks with his girlfriend says he dont have the Rs. 500 cash, even his ATM is blocked. While showing off to his girlfriend he says he is taking his friends for a outing and ask the friend to brink for some chips.

Then the friends do the trick and in the freecharge app asks his friend to split the bill and drove away without taking him. Finally the guy pays the bill through freecharge and all of them rode for their outing.

Truly a nice concept and Lo. Do. Khatam karo

Envy 1000 Ad.

Envy 1000 Ad.

Envy to change its brand image and be perceived as a younger brand roped in Kartik Aaryan‬ as its new brand ambassador. Kaartik Aryan is known for his role in 'Pyaar Ka Punchnama'  and the monologue which was loved by the young audience a lot. Like the product which is clear i.e. you can see the quantity of perfume in the clear deo bottle the ad is quite similar.

The ad urges the youngsters to keep it clear all the times.
         

Kartik Aaryan‬ in this ad comes to a disco and see a gorgeous and hot girl, Deeksha Kaushal, who looks ravising.  जब ना डिग्री हो ना गाड़ी तो Jab naa degree ho naa Gaadi ho to be confident and keep it clear. Deeksha Kaushal,  Miss Lifestyle winner in  Femina Miss India 2015 looks too hot in the black gown.

Because, after all it's all about being clear & confident

Tagline of Underwear & Lingerie Brands

Tagline of Underwear & Lingerie Brands

What comes to your mind when you hear Lingerie, is it naughty, stylish, trendy, or the confidence. See some of the lingerie brands and their tagline. Which one you liked most ? Give your opinion in comments.

Amante- Dare to be ?
              - Previously Amante used "Love Yourself"

Zivame.com- make it your lingerie destination.

Enamor- fabuolus, As I am.

Triumph Lingerie- The maker of lingerie since 1886.

Jockey  - Jockey Or Nothing.

              - Previously Jockey used "the next best thing to naked."

Diesel- For successful living.

Amul Macho- bade aaram se.
                     (amul macho is being endorsed by Saif Ali Khan)

Calvin klein- Discover your perfect fit.  (For lingerie)
                   - Mark Your Spot (for male underwear)

Dollar BigBoss underwear- Fit hai boss
     This brand is being endorsed by the Khiladi,  Akshay Kumar.

Lovable Lingerie- it does not have a tagline but rather cities name where its prominent
                            NewYork. Milan. Tokyo. Sydney.

Lava Ad- MS Dhoni Prateik Babbar.

Lava Mobile the leading players in the Indian mobile handset industry in the smartphone segment launched its latest  campaign featuring MS Dhoni and Prateik Babbar.  With this campaign, Lava Mobile aims to strengthen its brand identity and showcase the product feature and strength in a comic way. The advertisements trying to put a strong image for the product by giving a live demo for the product like strength, feature etc. The campaign aimed at putting lava as the most trusted and reliable mobile handset brand in the mobile handset industry.

The tagline for this campaign is Lava- Never let You down.

MS Dhoni said in a tweet

Proud to be associated with Lava,a truly reliable Indian brand.Pic clicked on my Lava phone. @lavamobile #MSD4Lava

In the TVC Prateik Babbar has been casted as the representative from Lava who have come to MS Dhoni for endorsing the Lava brand. Dhoni in his own way test the product like asking Prateik to throw the mobile phone and drops while catching it. The drop does not damage the smartphone and the VO says one of the thousand test conducted at Lava mobiles and the ad ends where MS Dhoni asks Prateik "  Any test did not conducted in Lava" ? And Prateik candidly answers Your catching practise.

Watch the funny ad

Vodafone : be a Superbro ad review.

Be a Super Brother with Vodafone SuperNet

To be honest I see the ad my first reaction was Really ? Brother ? so in curiosity i checked the Youtube video and found that I am not alonw, most of the users commented for the same, some of them are

I thought father. Brother sooo Gap😬😬

haaah...brothers? 😈😈😈😈

i didn't understand the logic..

At First I thought that was his dad, Anyways cute video.

But one user gave a good suggestion which might make the ad more relevant from the age point of view "Be a chachu , would hv been better caption."

At the same time most find the baby too cute so comments like so cutee , aww are quite natural.

One of the user pointed out concern "Radiation is harmful for babies. ...keep them away from gadgets"

Watch the ad 

Now leave the age gap to the family planning of their parents and come to the ad. Vodafone unlike their iconic zoozoos this time failed at creating something remembering. The 4G lunch and the campaign is so poor. the child and the puppy ad is really pathetic. this ad on the theme of SuperNet is not upto the mark. Just one question to the agency how many people use 3g/4G at home in their smartphone. Dont they have a wi-fi which is much cheaper and quite reliable speed. The ad is as dumb as the pricing of 3G or 4G packs in India.

for me the advertisement is really poor with no visual logic or the theme logic. This ad is perhaps made by some person who does not have a wi-fi connection at home.

Ola Micro Macha Super macha ad.

Ola Micro Stories: How costly is it to hang out with your buddies?

Ola Micro Only at Rs. 6 Per kilometre is the theme of the ad. 

The advertisement is presented in a nice comic way. The ad is little different in a way that most of the other ads in this category showing girls spending the time in shopping or eating the spicy food. But in this Ola micro ad three guys passing through a eat street  and how one of them is inclined to spicy food and eating almost everything. The friends voice in a sense of frustration says Mera Dost chalta hai 145 rupees per kilometres se And Ola micro chalti hai sirf rs. 6 per kilometre and the VO concludes the ad and appeals to now open your phone and book Ola micro at just Rs. 6 per kilometre. 

The advertisment convince the viewer to choose ola Micro insteam of walking with your foodie of shopaholic friends. its smarter to choose Ola Micro.

the background music is quite relevant for the fun part of the advertisement and macha super macha is quite funny.

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Ranveer Singh with a Mystery Girl in Vivo Mobile Commercial Ad

Vivo the title sponsor of IPL has started its latest campaign with bollywood superstar and energy powerhouse Ranveer Singh. The mystery girl is none other than Anjali Sivaraman. 

The ad's story board is Ranveer seems a little tired after a days hectic shoot and suddenly a fan (the mystery girl) pops out to take a selfie. This is a craze to take selfie with celebrities now. But the Mystery girls phone taking time to open and take a selfie. Ranveer asks the girl Are You Done ? The girl answers, Wait No, Phone is opening.... In that time, Ranvern takes a selfie and uploads in social Media. Now as usual the press reaches the mystery girl before the girl could react.

In this ad Vivo is demonstrating the superfast experience in its smartphone with latest feature like high speed processor, camera quality etc.

The advertisement is good one demonstrating the feature of the phone in a brilliant way.

Weekly Business Quiz (01May2016)

Question
1. What is UJALA ?Centre’s ambitious National LED programme.

2. Name the wireless speaker and voice command device from Amazon.com ?

3. Samsung introduced a prototype for a voice-controlled personal assistant. Name it ?

4. ________________________is a computer program that works as an intelligent personal assistant and knowledge navigator, from apple Inc. name it ?

5. Name the the personal assistant for Windows 10 ?



Answer
1. Unnat Jyoti by Affordable LEDs for All
2. Echo

3. Otto

4. Siri

5. Cortana

Adobe Symposium 2016

Q. Where did Adobe recently held its Symposium 2016 ?
Ans- Mumbai.

Adobe recently held its Symposium 2016 in Mumbai. The event was an amalgamation of marketing and technology and more than 1000 marketing proffessional attended the event.

 #AdobeSymp

MTNL VRS and Revival.

Question- Telecom commission proposed VRS for a Navratna company to revive it. name the company ?

Ans- MTNL

Question- These PSU are in high loss due to its high number of employees, name them ?

Ans- MTNL & BSNL

The Telecom Commission, highest decision making body of the DOT (Department of Telecom)  proposes VRS for MTNL employees above 50 years of age. This proposal needs the approval from the cabinet. MTNL & BSNL both having a high manpower due to legacy issue. Even these two company have drivers, canteen person in its payroll. While globally most of the telcos outsource most of their work to third party vendor, MTNL runs its own call centre. This in turn results in higher employee cost. This in results have resulted in higher losses for MTNL.In Delhi & Mumbai MTNL has about 40000 employees. on the other hand the likes of Airtel have 15000 employees across India for managing 22 circle operation. Most of the work is outsourced in Airtel.

The high cost on employee is a reason MTNL is not able to invest on technology  and improve its services. The VRS (Voluntary Retirement Scheme) will help MTNL in reducing its employee numbers and increase investment in technology which will put it in revival path. In last quarter MTNL has increased its revenue by 25 crore and reduces expenditure also. Hopefully this VRS scheme will help in MTNL to achieve its past glory.

Now the VRS has been successfully executed both in MTNL & BSNL, How does the state of affairs at both the state run telcos, Share your opinion in comments.

Silver Breaks from Thomas Cook #NeverTooOld

Silver Breaks holiday plans for senior citizens.

"Thomas Cook India launches "Silver Breaks" - customized International and Domestic Holidays for senior citizens". The theme is #NeverTooOld

There has been two TVC in this segment to popularize the product. 

The first TVC having a Muslim old man narrating his story How he has seen 3 brothers and two sisters....How he has seen so many wars and riots, how brothers separated etc etc.  and Now he is going to  to see London

Similarly the second TVC features an old Hindu lady from a village who narrates her story how she has been seen her life changed from a girl to a wife through arrange marriage, how she has seen various life changing agents. and now she is going to see Paris.

I personally felt the ads to be very powerful and targeted at the senior citizens with a strong message. That they have already seen the routine life now its time to see the rest.

+1 to the tea for creating the brilliant ads.

"Life Dekho Life Jaisi" R Jio'first TVC to promote LYF+

Life Dekho Life Jaisi

LYF is a 4G smartphone brand from Mukesh Ambani's Reliance Jio. This is its first commercial TVC debuting during IPL

LYF Smartphone + has aired its first TVC, featuring the Royal Pune Superchargers team and bollywood Diva Kangana, This TVC have MS Dhoni, Kangna Ranaut, Ashwin ad Ajinkya Rahane. This TVC also have Virat Kohli the in-form batsman.

Kangana has appeared in the ad in her Queen film avataar how the teammember of RPS get a better visual experience in their  LYF Smartphone + is the theme of the ad. The visuals are so life-like and real that they can feel that Kangana aka Rani aka Queen is dancing infront of them. Kangana has  also seen the ad in er queen atire (in that typical kurti and jeans)

NPCI new logo with new brand image.

National Payment Corporation changed it logo towards the end of 2015. Te vision was to have a brand image which is keeping pace with time, technology. At the same time keeping the Indian root.
After successfully launching the domestic payment system the brand makeover is a good step in this direction.

The old NPCI logo

The new logo

NPCI logos signify the speed at which the organization is achieving new milestones which adds to setting higher benchmarks to match global standards. The shades Blue, Saffron and Green represent the colours of the Indian flag that pay homage to the organization’s deep roots.

Blue is a primary corporate colour, associated with depth and stability. It indicates trust, loyalty, wisdom, confidence, intelligence and faith. Saffron radiates warmth and happiness by combining the physical energy and stimulation of red with the cheerfulness of yellow. Green implies balance, harmony and growth. 

NPCI is a company that believes in transparency and clear work ethics. The open P and the liberal spaces around N and C bear testimony to this fact.

The font is stylishly slender, thus expressing flexibility and nimbleness. The letters are in italics giving it the feeling of speed and representing an organization that is swiftly embracing futuristic technologies. The fast forward symbols represent a brand that is rocketing ahead; a brand that is keeping pace with changing times to emerge as a clear winner every time.

The company logo of NPCI was unveiled at the hands of the M Balachandran, chairman, NPCI at the Board Meeting held on December 15, 2015.

(Source NPCI website.)

Quiz Of The Day Logo Round (26 April 2016)

Quiz Of The Day.

1. Which organisation's new logo contains this ?

2. Which organisation's logo is this ? (hint - Indian PSU) 

Ans.

1. NPCI (National Payment Corporation of India.)

Find more details about the new logo at (http://realquiz.blogspot.com/2016/04/npci-new-logo-with-new-brand-image.html)

2. BEL (Bharat Electronics Limited)

Standard Wires & Cables New Logo tagline and Alia Bhatt.

Standard, a wires and accessories  brand of Havells India has established itself over the years.

To increase the brand awareness and acceptance Standard Wires and Cables have started a new campaign along with a new logo.The brand has taken the famous bollywood actress, Alia Bhatt as its new face. The TVC shows Alia buying a new house and having a look at it with her interior designer and a contractor.

How she chooses Standard cables and wires for all her electrical appliance wiring is the theme of the ad. How the today's youth have become so demanding and how a brand fulfill that ambition has been well portrayed in the ad. Alia as usual is full of energy and rightly in the ad Standard wires and cables have been shown as the "Built For Young Energy" This is also the tagline of the brand.

Standard New logo

So how you like the ad ? Give your opinion in comments.

MTL a MTNL subsidiary

Millennium Technology limited which is also known as MTL was formed by Mahanagar Telephone Nigam Limited (MTNL) in the year 2000 as its wholly owned subsidiary company basically for providing internet and other value added services. MTL is offering state of the art telecom services for its esteemed customer and working relentlessly to become a Total Solution Provider.

The various services being offered are Remote monitoring of customer network, Capacity building and skill development programme, End-to-end ICT Solution provider along with operation & maintenance. Launch, operate, provide and maintained Cloud and managed services. Surveillance and perimeter security including emergency communication. Campus wide Wi-Fi , Surveillance projects. Provision of RF links for Captive use, The Data centers Leasing /Hiring of MTNL and other PSU telcos like. M/s BSNL, ITI, MSITS.

MTL is currently offering the following services. Most of the services are in the telecom and technology related

Remote monitoring of customer network.
Capacity building and skill development programme.
End-to-end ICT Solution provider along with operation & maintenance.
Launch, operate, provide and maintained Cloud and managed services.
Surveillance and perimeter security including emergency communication.
Campus wide Wi-Fi ,
Surveillance projects.
Provision of RF links for Captive use,


The logo of MTL is

The tagline is "Total Solution Provider"

You can get the details at http://mtl.in/

Bus seat (Back side) ads.

Bus Seat ads (Back side)

The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. so it gives your brand a high interaction time. Besides You can customize ads depending upon the seating arrangement.

e.g. For Ladies seats you can have a specific ad with the specific images/ for Senior Citizen & Handicapped people you can have your custom ads and other seats can have ads targeted at category.

This is an ad of LIC in a BEST Bus in Mumbai. Here the main thrust should be an image with an appeal with the necessary product information.

Inexpensive mode of Outdoor Advertisement

Now marketeer has a very tight budgeting. There are numerous media to choose from within a limited budget. So in this age of multimedia outdoor advertisement sometimes lose out. But smart advertiser come up with solutions with cheap outdoor advertising.

1.Boards of No Parking in front of gates.

This come virtually free. You just have to get the permission from the housing society to mount a plate in the gate. Generally No parking symbol along with the logo and brand identity is the mantra here. Here in this image you can see HDFC Bank and Tata Sky has adopted that route. HDFC Bank has gone a step ahead by promoting one of its product gold loan.

Here in this image you can see a number of ads ranging from HDFC, Tata Sky to so many coaching institutions. Although cluttered but it comes virtually free with very low making charges. So a smart advertiser should explore this in their total media approach, because while coming back the consumer is certain to see this ad.

Advantage of Outdoor Media

So after so many blogs on advertisements, we have come back to theory and its about outdoor advertisement ! Why one should choose this medium ? The basic question one can ask in why Outdoor media when he has other attractive options like TV, Print and more quantitative and productive Online Media. The answer is although every medium has its own Strength and weakness,outdoor media has the most appealing features which makes it unique. 


Low Cost- Unlike other medium it is not that much costly. (Save some prime properties) Most of the outdoor medium comes at a very attractive price.

Enabler in Total Reach- In order to complete your 360 degree approach in advertising it helps you to reach your targeted consumer.

Big Size- Size does matter. Isn't it ? the massive advertisement draws the attention of one and all. If you have some smart creativity combined with the size it will be a win-win.

Works as a reminder- Your targeted audience might have seen the advertisement on TV have seen the print ad on the morning newspaper or might have seen the online ad, But it is the outdoor media which will remind him about the product while driving to the market.

Close to the market (Point of Purchase)- A smart marketeer can  get a lot of benefit by this approach. Generally outdoor hoardings are near the marketplace or on the way to the market. So if you choose your hoardings and media judiciously. You will be a sure winner.

Higher spending time in the outdoor of working families- Now the time has changes, most of the family members are working, who in turn have high purchasing power. And they commute a lot. There is no one in family to watch TV the whole day. So if you want to target those guys, then outdoor is the media which should you focus.

Founder of companies Round ?

Let us see how many of you can answer this ? We have put some Founders and co-founders of  some of the companies . Now its your turn. 

1) Jerry Yang and David Filo have founded this internet giant. Name this company ?

2) Brijmohan Lall Munjal has founded an company which is very famous for their recent brand makeover. name the Giant ?

3) Thomas Edison has invented the light bulb and a giant corporation ? Name it ?

4) Khwaja Abdul Hamied has founded an Indian Pharmaceutical company.
What is it ?

5) This brand is well known and Andy Rubin, Rich Miner and Nick Sears are the co-founder name it ?

6) Evan Williams, Noah Glass,Jack Dorsey, Biz Stone are the co-founders of this micro blogging site. Name it ?

7)  Easy one Steve Jobs, Ronald Wayne,Steve Wozniak are the co-founders of this giant corporation. Name it ?

8) This Indian home grown mobile handset maker  co founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal is one of the leading global player in smartphone segment. Name it ?

9) Sachin Bansal, Binny Bansal have co-founded this Indian super giant e-commerce portal and platform. Name it ?

10) Vijay Shekhar Sharma has started this Indian e-commerce shopping and payment portal. Name it ?


Answers
1) Yahoo
2) Hero Motocorp
3) GE
4) CIPLA
5) Android
6) Twitter
7) Apple
8) Micromax
9) Flipkart
10) PayTM.

Bollywood And Pan Masala advertisement

Ajay Devgan endorses Vimal Pan Masala

This is one of the glamourous pan masala advertisement, with Ajay Devgan and Serbian Model Natasa Stankovic promoting the brand with the theme Daane Daane me kesar ka dum. The advertisment is shot in Rajasthan. The song is sung by Kavita Seth in a mesmerizing voice.

Quantico star Priyanka Chopra endorses Rajnigandha Silver Pearls. The theme is Achchai Ki ek Alag Chamak hoti hai.

Akshay Kumar has endorsed Baba Elaichi Pan Masala. the theme of the advertisement is an Indie rap by Akshay Kumar.  The message of the advertisement is What's Your pleasure ?

Sunny Leone has been  Shilajit Pan Masala. The theme of the ad is a song in the tune of Happy new year film main to Lovely ho gayi yaar. The ad song in sung by Kanika Kapoor.


Saif Ali Khan has been endorsing Pan Bahar Pan Masala. The message of this advertsement is Pehchaan Kamyabi ki.

ShahRukh Khan or the King Khan endorses- Pan Vilas Pan masala. The message in the TVC is Pan Vilas ke asli elaichi se saasein mehekao aur rishton ko aur kareeb le aao!.